Omar Albertelli Email and Phone Number
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My unique background includes leading marketing organizations, driving pipeline growth through innovative demand generation, defining channel strategies across multiple industries, and championing the customer's voice through account management. With 30+ years of working with B2B and B2C enterprises, small businesses, and start-ups, I have had the opportunity to lead marketing functions, define strategic objectives, execute integrated marketing programs that exceeded business growth targets, and launched new products.My reputation defines me as an individual that is not bound by a “box” (why limit oneself to any “box”), one that puts “market” in marketing (customer insights and voice), and the ability to successfully balance “science and art” (analytics for ROI and messaging for brand development).My leadership philosophy is one that values the insights and learnings gained from talented work partners, team members and mentors over the years.Experience includes:• Transforming an org's go-to-market strategies by accelerating pipeline growth (business unit & start-up)• Designing and implementing sales and marketing strategies that drive scalable results• Managing client relationships and internal resources to incorporate “voice of customer"• Leading marketing teams globally, regionally and an account-level • Partnering across organizations (product, finance, IT, sales & marketing)• Accelerating demand generation (marketing automation, lead conversion, messaging strategy, content development, customer segmentation, sales enablement, digital)• Optimizing marketing mix (integrated marketing plans, partner marketing, channel marketing, digital / social / traditional media)• Evolving messaging and re-branding an identity (new product launches, market expansion & product positioning) • Industries: wireless, consumer electronics, hi-tech, manufacturing, online education, and finical services, and SaaS platforms
Nmi
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Director Of Revenue Growth - Paid Media, Seo, Email, Sales Development Reps, Social, OperationsNmiSan Diego, Ca, Us
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Director Of Revenue Growth - Paid Media, Seo, Email, Sales Development Reps, Social, OperationsNmi 2022 - PresentSchaumburg, Illinois, Us -
Member Of The Board Of AdvisorsHalo Technologies 2022 - 2023Belfast, Co. Antrim, GbAdvising the Board, CEO, and marketing team on growth strategies for US and UK expansion, development of a global distribution channel, and brand creation in the highly competitive body camera and cloud based security video storage. -
Director Demand Generation - Email, Abm, Marketing Operations, Sales Development RepsTruce Software 2019 - 2022Lisle, Illinois, UsPrimary focus was to increase the number and quality of inbound leads for sales through the oversight and execution of email, direct mail, webinar, ABM campaigns, and syndicated content ads. This was achieved using campaign analytics to optimize targeting (persona and industry), content engagement, conversion rates, and attribution modeling.Results included:• Drove a 5x increase in qualified sales appointments – outsourced telemarketing with 50% less headcount than internal BDR team• Achieved 32% open rate and 14% click thru rate on email campaigns – maximized response rates by leveraging A/B testing, content optimization, multi-channel engagement, segmentation, and targeting• Developed a steady drumbeat of ABM multi-touch campaigns – targeted named account buying groups• Doubled engagement of leads and BDR development – designed reporting tools and dashboards that identify and call out trends that impacted sales behavior, marketing strategy, and campaign effectiveness -
Cmo - Digital Marketing, Demand Generation, Email Marketing, Social, WebinarsMarket Traders Institute 2018 - 2019Maitland, Florida, UsChartered to turn around a $40M online education company that teaches Forex (Foreign Exchange) trading with live and on-demand classes, and trading tools. Leveraging direct response methodologies, marketing tightly managed the lead generation and qualification process to ensure the sales team was able to improve their close ratio, with a lower cost of acquisition.Results included:• Increased sales close ratio from 2% to 8% – resulted in a 25% increase in revenues• Reduced churn by 20% – returned business to profitability with double-digit net margins • 30% reduction in total marketing fixed operating costs – re-allocated budget and organizational design • 50% advertising fee reduction with same lead capture rate – restored campaign metrics to industry benchmarks, implemented social media and reputation management, and renegotiated vendor contracts -
Vp Of Marketing - Global Demand Generation, Pr, Events, Alliances, Inside Sales, Pre-SalesAprimo 2014 - 2017Chicago, Illinois, UsResponsible for the marketing strategy of a $70M PE funded SaaS company consisting of Aprimo (Marketing Operations), Revenew (Co-branded Channel Marketing) and ADAM (Digital Asset Management). Primary focus was to increase the pipeline and sales opportunities; oversee the marketing and sales teams (demand generation, PR, sales enablement, inside sales, alliance marketing, global operations, events, business development representatives); and collaborate cross-functionally to provide customer insights for product development and sales cycle acceleration.Results included: • Grew pipeline for new names to >3x recurring revenue target.• Improved demand generation conversion by 10x with messaging optimization and implementation of benchmark KPIs (PR, sales enablement, inside sales, alliance marketing, and events). • Initiated analytics to monitor KPIs and marketing / sales funnel (including campaign ROI, pipeline management, sales conversion rate, and customer renewals).• Grew customer base (10x clients and 3x revenues) and established a profitable SaaS business model (as VP of Sales and Customer Success).• Company grew from a start-up to a VC funded (Series A and B) SaaS company and achieved a successful exit (Revenew was acquired by Marlin Equity in 2016, and merged to form Aprimo, LLC.). -
Vp Of Sales - Reseller, Consumer Electronics, Manufacturing, Telecommunications, SoftwareAprimo 2012 - 2014Chicago, Illinois, UsAngel investor and responsible for all sales activity prior to PE acquisition. Original company name was Revenew.Results included- Conversation to SaaS business model- 3x company revenues in four consumer electronic verticals- Created 5x pipeline that directly contributed to the securing of Series A and B VC funding
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Vp Of Corporate Marketing - Demand Generation, Brand, Messaging, Website, Events, SocialSeismic 2011 - 2012San Diego, Ca, UsA newly created role after Series B investment that grew recurring revenue from $20M to $30M.• Developed demand generation platform – integrated campaigns consisting of outbound / inbound marketing programs, user conferences, social postings and listening techniques, digital and marketing automation capabilities leveraging Marketo, Google AdWords, and SEO optimization. • Established sales enablement, messaging and branding functions – redesigned all sales support materials to ensure consistent sales execution; developed customer testimonials and case studies; launched a new optimized website that assisted in sales qualification. -
Director Of Americas MarketingMotorola Solutions 2008 - 2011Chicago, Il, UsLed North American marketing team - messaging, thought leadership, events / trade shows, digital marketing, branding• Defined regional strategy and global operating process – led cross regional efforts to identify messaging inconsistencies and executional inefficiencies.• Evolved messaging strategy – managed marketing communications and activities to ensure that Motorola messaging was positioned consistently across on-line platforms, at events and in sales materials.• Support acquisition by Nokia Siemens Networks – led global workstreams in media, brand, campaigns, events, sales tools, and marketing operations to complete global acquisition and integration. -
Director Of Global Marketing OperationsMotorola Mobility (A Lenovo Company) 2006 - 2008Chicago, Illinois, UsDeveloped global operating framework that ensured data driven strategic planning within global and regional marketing teams, drove regional cost reductions, & developed a process for ensuring global brand alignment.• Modernized regional planning – created a framework that ensured local execution of global marketing assets to gain efficiency in the execution of messaging platforms, point-of-sale materials, & media buying).• Implemented financial model for the global application of marketing strategies – developed a new global budgeting tool for the collection, review, and distribution of data that was used globally to measure brand and retail equity, monitor competitive activity, track channel sales and report financial targets to define accurate data driven marketing strategies.Prior Experience: • Senior Manager of Latin American Strategy & Operations • Senior Manager of NA Promotions & Sponsorships – NFL, Indy Car, House of Blues, Pepsi • National Marketing Manager (Carrier HQ) – AT&T, Verizon, Cricket, RadioShack • Western Regional Field Marketing Manager • Account Executive - AT&T Wireless -
Senior Consumer Marketing Manager - Events, Sponsorships, Consumer, Brand, AdvertisingMotorola Mobility (A Lenovo Company) 2004 - 2006Chicago, Illinois, UsOverall responsibility for Motorola consumer direct marketing and sponsorships (NFL, Andretti Racing, House of Blues, Pepsi Music, etc.)
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National Marketing Manager - At&T Wireless, Verizon Wireless, CricketMotorola Mobility (A Lenovo Company) 2000 - 2004Chicago, Illinois, UsMarketing manager for AT&T Wireless, Verizon Wireless, Cricket and RadioShack.Total annual marketing budget >$250MCreated co-op campaigns across all mediums (digital, broadcast, print, out-of-home, event, consumer sweepstakes, etc.)
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Regional Sales Account Manager - At&T Wireless, VerizonMotorola Mobility (A Lenovo Company) 1997 - 2000Chicago, Illinois, Us
Omar Albertelli Education Details
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National UniversityMarketing And Finance -
University Of CalgaryPsychology
Frequently Asked Questions about Omar Albertelli
What company does Omar Albertelli work for?
Omar Albertelli works for Nmi
What is Omar Albertelli's role at the current company?
Omar Albertelli's current role is Director of Revenue Growth - Paid Media, SEO, Email, Sales Development Reps, Social, Operations.
What is Omar Albertelli's email address?
Omar Albertelli's email address is ge****@****hoo.com
What is Omar Albertelli's direct phone number?
Omar Albertelli's direct phone number is +184769*****
What schools did Omar Albertelli attend?
Omar Albertelli attended National University, University Of Calgary.
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