Omar Albertelli Email & Phone Number

San Diego, CA, US

Schaumburg, Illinois, US

Belfast, Co. Antrim, GB

Advising the Board, CEO, and marketing team on growth strategies for US and UK expansion, development of a global distribution channel, and brand creation in the highly competitive body camera and cloud based security video storage.

Lisle, Illinois, US

• Primary focus was to increase the number and quality of inbound leads for sales through the oversight and execution of email, direct mail, webinar, ABM campaigns, and syndicated content ads. This was achieved using.
• Drove a 5x increase in qualified sales appointments – outsourced telemarketing with 50% less headcount than internal BDR team
• Achieved 32% open rate and 14% click thru rate on email campaigns – maximized response rates by leveraging A/B testing, content optimization, multi-channel engagement, segmentation, and targeting
• Developed a steady drumbeat of ABM multi-touch campaigns – targeted named account buying groups
• Doubled engagement of leads and BDR development – designed reporting tools and dashboards that identify and call out trends that impacted sales behavior, marketing strategy, and campaign effectiveness

Maitland, Florida, US

• Chartered to turn around a $40M online education company that teaches Forex (Foreign Exchange) trading with live and on-demand classes, and trading tools. Leveraging direct response methodologies, marketing tightly.
• Increased sales close ratio from 2% to 8% – resulted in a 25% increase in revenues
• Reduced churn by 20% – returned business to profitability with double-digit net margins
• 30% reduction in total marketing fixed operating costs – re-allocated budget and organizational design
• 50% advertising fee reduction with same lead capture rate – restored campaign metrics to industry benchmarks, implemented social media and reputation management, and renegotiated vendor contracts

Chicago, Illinois, US

• Responsible for the marketing strategy of a $70M PE funded SaaS company consisting of Aprimo (Marketing Operations), Revenew (Co-branded Channel Marketing) and ADAM (Digital Asset Management). Primary focus was to.
• Grew pipeline for new names to >3x recurring revenue target.
• Improved demand generation conversion by 10x with messaging optimization and implementation of benchmark KPIs (PR, sales enablement, inside sales, alliance marketing, and events).
• Initiated analytics to monitor KPIs and marketing / sales funnel (including campaign ROI, pipeline management, sales conversion rate, and customer renewals).
• Grew customer base (10x clients and 3x revenues) and established a profitable SaaS business model (as VP of Sales and Customer Success).
• Company grew from a start-up to a VC funded (Series A and B) SaaS company and achieved a successful exit (Revenew was acquired by Marlin Equity in 2016, and merged to form Aprimo, LLC.).

Chicago, Illinois, US

Angel investor and responsible for all sales activity prior to PE acquisition. Original company name was Revenew.Results included- Conversation to SaaS business model- 3x company revenues in four consumer electronic verticals- Created 5x pipeline that directly contributed to the securing of Series A and B VC funding

San Diego, CA, US

• A newly created role after Series B investment that grew recurring revenue from $20M to $30M.
• Developed demand generation platform – integrated campaigns consisting of outbound / inbound marketing programs, user conferences, social postings and listening techniques, digital and marketing automation capabilities.
• Established sales enablement, messaging and branding functions – redesigned all sales support materials to ensure consistent sales execution; developed customer testimonials and case studies; launched a new optimized.

Chicago, IL, US

• Led North American marketing team - messaging, thought leadership, events / trade shows, digital marketing, branding
• Defined regional strategy and global operating process – led cross regional efforts to identify messaging inconsistencies and executional inefficiencies.
• Evolved messaging strategy – managed marketing communications and activities to ensure that Motorola messaging was positioned consistently across on-line platforms, at events and in sales materials.
• Support acquisition by Nokia Siemens Networks – led global workstreams in media, brand, campaigns, events, sales tools, and marketing operations to complete global acquisition and integration.

Chicago, Illinois, US

• Developed global operating framework that ensured data driven strategic planning within global and regional marketing teams, drove regional cost reductions, & developed a process for ensuring global brand alignment.
• Modernized regional planning – created a framework that ensured local execution of global marketing assets to gain efficiency in the execution of messaging platforms, point-of-sale materials, & media buying).
• Implemented financial model for the global application of marketing strategies – developed a new global budgeting tool for the collection, review, and distribution of data that was used globally to measure brand and.
• Senior Manager of Latin American Strategy & Operations
• Senior Manager of NA Promotions & Sponsorships – NFL, Indy Car, House of Blues, Pepsi
• National Marketing Manager (Carrier HQ) – AT&T, Verizon, Cricket, RadioShack

Chicago, Illinois, US

Overall responsibility for Motorola consumer direct marketing and sponsorships (NFL, Andretti Racing, House of Blues, Pepsi Music, etc.)

Chicago, Illinois, US

Marketing manager for AT&T Wireless, Verizon Wireless, Cricket and RadioShack.Total annual marketing budget >$250MCreated co-op campaigns across all mediums (digital, broadcast, print, out-of-home, event, consumer sweepstakes, etc.)

Chicago, Illinois, US

Master Of Business Administration (M.B.A.), Marketing And Finance

Bachelor'S Degree, Psychology