To be the Voice of Customer inside the organization and relay all positive and negative customer sentiments to the relevant stakeholders which will eventually lead the organization to become truly customer centric.Leading the implementation of CSAT and NPS accross all customer touch-points.Monitoring and Evaluating the Customer Experience throughout the customer journey and ensuring that we exceed customer expectations at all touch-points.Identifying the moments of truth… Show more To be the Voice of Customer inside the organization and relay all positive and negative customer sentiments to the relevant stakeholders which will eventually lead the organization to become truly customer centric.Leading the implementation of CSAT and NPS accross all customer touch-points.Monitoring and Evaluating the Customer Experience throughout the customer journey and ensuring that we exceed customer expectations at all touch-points.Identifying the moments of truth both positive and negative, for positive ensuring that we strenthgen them further; for negative ensuring that changes are made in Strategy, Operations, SOPs, and Policies to convert them into positive moments as well.Custodian of all Consumer Insights and researches conducted for the organization and ensuring that impartiality is maintained in transferring unbiased insights to the relevant stakeholders. Show less

Overall objective of the role was to deliver sustainable, long term, and profitable growth for the company by taking measures to improve the brand equity at all touch-points.Custodian of the overall brand strategy and positioning. Ensuring that all marketing campaigns are designed and executed seamlessly and are in line with the brand's strategic direction. Designing the annual targets of the online business along with tactics that will be deployed to achieve those… Show more Overall objective of the role was to deliver sustainable, long term, and profitable growth for the company by taking measures to improve the brand equity at all touch-points.Custodian of the overall brand strategy and positioning. Ensuring that all marketing campaigns are designed and executed seamlessly and are in line with the brand's strategic direction. Designing the annual targets of the online business along with tactics that will be deployed to achieve those targets.Key focus on strengthening online sales by using creative digital marketing to increase customer engagement and interaction via FB, Insta, Influencers, Youtube, Twitter and Google Ad words.Team development and management; ensuring the right talent is hired and retained by providing them mentoring and creating a happy work environment for them. Show less

Playing a pivotal role in all Innovations and Renovations by providing key insights on Product development, Packaging design, and TVC development. Tracking the health and awareness of own brands vis a vis competition on quarterly basis to gauge the effectiveness of media campaign. Providing strategic inputs to the brand plans by sharing market / channel wise industry and competitor information.Strong part of all Sales & Distribution strategy development by utilizing RMS… Show more Playing a pivotal role in all Innovations and Renovations by providing key insights on Product development, Packaging design, and TVC development. Tracking the health and awareness of own brands vis a vis competition on quarterly basis to gauge the effectiveness of media campaign. Providing strategic inputs to the brand plans by sharing market / channel wise industry and competitor information.Strong part of all Sales & Distribution strategy development by utilizing RMS and Internal Sales data to highlight growth opportunities and low hanging fruits.Tracking the variation (if any) in organoleptic profiles of all major biscuit and confectionery brands vis a vis competition by managing a Consumer Sensory Profile Panel. This enables us to detect changes in product quality and or important attributes that could affect the end user consumption. Show less

Leading the entire North Qualitative business worth more than USD 250K and supervising a team of 3 researchers. Building relationships with clients by maintaining regular engagement and ensuring team is working in the right direction to provide the best possible research solutions.Developed the skills of the team in-order to make them capable of leading the business in the future. Trained the team on moderation skills with strong emphasis on probing techniques. Trained them on story… Show more Leading the entire North Qualitative business worth more than USD 250K and supervising a team of 3 researchers. Building relationships with clients by maintaining regular engagement and ensuring team is working in the right direction to provide the best possible research solutions.Developed the skills of the team in-order to make them capable of leading the business in the future. Trained the team on moderation skills with strong emphasis on probing techniques. Trained them on story telling approach, so they can make rich, coherent and insightful reports. Show less

Job responsibilities include providing clients with Retail Audit analysis and insights that enable them to take strategic decisions. Currently handling the entire Coca-Cola portfolio that includes the following categories: CSDs, Bottled Water, Energy Drinks and JNSD

The job responsibilities include managing entire qualitative projects and clients. Tasks covered are fine tuning the client brief and then preparing Proposals, Screeners, Briefing notes and Discussion guides. Conducting fieldwork which includes Focus Groups, In-depth interviews and Ethnographies.Analyzing the data by preparing Content analysis and finally the Report in either Word or PowerPoint format.Additional responsibilities include preparing Qual-Quant… Show more The job responsibilities include managing entire qualitative projects and clients. Tasks covered are fine tuning the client brief and then preparing Proposals, Screeners, Briefing notes and Discussion guides. Conducting fieldwork which includes Focus Groups, In-depth interviews and Ethnographies.Analyzing the data by preparing Content analysis and finally the Report in either Word or PowerPoint format.Additional responsibilities include preparing Qual-Quant Integrated reports in collaboration with the Quantitative team. Show less

The job responsibilities include managing qualitative projects and clients. Tasks covered are fine tuning the client brief and then preparing Proposals, Screeners, Briefing notes and Discussion guides. Conducting fieldwork which includes Focus Groups, In-depth interviews and Ethnographies.Analyzing the data by preparing Content analysis and finally the Report in either Word or PowerPoint format.

The job’s main task was to support the Qualitative Team in preparing Screeners, Discussion Guides, conducting Focus Groups, In-depth Interviews and drafting Final Reports. The objective being to extract, compile and analyze information that is critical to the client’s needs and decision making.

Intern, Accounts Department and Sales & Marketing Department.The basic aim of the internship was to understand the functioning of an FMCG business. In order to understand how different departments are working together in synergy to achieve common goals which are efficiency, productivity, quality and increased profitability.