Responsible for developing efficient advertising strategies and driving overall account growth for a diverse client portfolio. Collaborated with clients to understand their goals and exceed their expectations through tailored campaigns, encompassing keyword research, budgeting, and forecasting. Managed Amazon advertising campaigns, utilizing third-party platforms and tools for optimization and data collection. Monitored and evaluated campaign performance, prepared client reports, and actively… Show more Responsible for developing efficient advertising strategies and driving overall account growth for a diverse client portfolio. Collaborated with clients to understand their goals and exceed their expectations through tailored campaigns, encompassing keyword research, budgeting, and forecasting. Managed Amazon advertising campaigns, utilizing third-party platforms and tools for optimization and data collection. Monitored and evaluated campaign performance, prepared client reports, and actively contributed to corporate initiatives, automation projects, and process improvements.Selected Contributions:- Managed over $900k in monthly ad spend across clients on Amazon- Achieved an average 20% improvement in ROAS across managed accounts within one year of management- Increased YoY NTB sales by an average of 30% for accounts managed from the start date- Contributed to the development of company-wide SOPs for Amazon advertising best practices Show less

- Authorized wholesaler of CPG products across multiple verticals through Amazon FBA- Created, sourced and optimized a white-label product from inception to page 1 of Amazon category search results within 3 months of launch

- Managed over $300k in monthly ad spend across clients and channels- Worked with sales and account management teams to guide prospects from pipeline to client- Implemented and led the Amazon DSP program within the department to improve upon client deliverables and ROI

- Created, implemented and managed multiple clients’ advertising campaigns through Amazon’s Seller Central, Vendor Central and DSP- Leveraged data and metrics to recommend and drive sales strategies for clients in a range of categories- Led optimization strategy for client accounts based on their unique goals that led to increased campaign revenue and efficiency- On-boarded and trained virtual-assistant team members to assist the paid media department with daily tasks- Created… Show more - Created, implemented and managed multiple clients’ advertising campaigns through Amazon’s Seller Central, Vendor Central and DSP- Leveraged data and metrics to recommend and drive sales strategies for clients in a range of categories- Led optimization strategy for client accounts based on their unique goals that led to increased campaign revenue and efficiency- On-boarded and trained virtual-assistant team members to assist the paid media department with daily tasks- Created and presented monthly, quarterly and annual business reviews for C-Suite and executive audiences Show less

Amplio Digital was acquired by Treasure

- Analyzed and interpreted email marketing campaign performance metrics in order to present and recommend profit-maximizing solutions for future campaigns- Utilized campaign data to prepare a monthly forecasts and actual quarterly performance by campaigns, products, and affiliate publishers to promote successful campaigns while dropping poorly performing versions- Responsible for competitive research and tracking of competitive offerings (i.e. offers, web properties, price points, key… Show more - Analyzed and interpreted email marketing campaign performance metrics in order to present and recommend profit-maximizing solutions for future campaigns- Utilized campaign data to prepare a monthly forecasts and actual quarterly performance by campaigns, products, and affiliate publishers to promote successful campaigns while dropping poorly performing versions- Responsible for competitive research and tracking of competitive offerings (i.e. offers, web properties, price points, key changes) that identified top traffic competitors in website verticals- Monitored new campaigns to gauge product scalability while utilizing tracking data as input to tailor current and new offerings for a competitive advantage Show less

- Assisted in the creation of signage, circulars and online promotions and distribution of marketing materials- Assisted with execution of trade shows