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I have been publishing research and advising companies on marketing excellence for the last decade. As the Founder and Principal Analyst of Benchmarker, I provide B2B marketing leaders with benchmark data and qualitative research to help assess and improve their marketing performance, practices and strategy.I was the former head of research at Altimeter, a Prophet Company where I published leading research reports on the State of Digital Transformation, the State of Digital Marketing and the State of Digital Content.As a former Associate Partner at Prophet, I advised Fortune 500 companies on how to assess and improve their marketing, data and content capabilities, with clients including Microsoft, Salesforce, Adobe, Netflix, Autodesk, Cigna, Zebra Technologies, Marriott International, UPS and the American Red Cross.Before Altimeter, I was the editor-in-chief of The Hub (now DMNews.com) and a writer at Fortune Magazine. I frequently serve as a moderator and speaker at events and panels on marketing and technology, and am regularly quoted as a technology expert in leading publications, including National Public Radio, CNET, Forbes, Digiday, TechCrunch, and the San Francisco Chronicle.I recently co-authored the best-selling book “Winning Through Platforms - How To Succeed When Everyone Has One” a playbook on how to become, and win as a platform business.I graduated with a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. I've also been a writer for Direct Marketing News, PRWeek, Fortune Magazine and The Brooklyn Ink.
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Director Of ContentUsertestingCalifornia, United States
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Founder And Principal AnalystBenchmarker Feb 2024 - PresentSan Francisco Bay Area, California, UsI founded Benchmarker, a research and advisory firm that tells B2B marketers what good looks like.I lead a group of creatives, researchers and analysts who conduct quantitative and qualitative research that compiles benchmarks for the most high priority digital marketing metrics. Our clients can then assess their performance against our benchmarks and chart a path for improvement.We also provide marketing advisory and custom research/thought leadership services to select client. -
Research Director And Associate PartnerProphet Mar 2019 - Oct 2023San Francisco, California, Us -
Digital Marketing AnalystAltimeter, A Prophet Company Jun 2017 - Oct 2023- Conduct qualitative and quantitative research to publish research reports on content strategy, digital marketing, customer experience, augmented/virtual reality and and marketing technology.- Advise clients on above topics; services include maturity assessments, vision workshops, technology evaluation and strategy creation.- Write thought leadership and articles that provide analysis on technology news, digital trends and innovation.- Oversee Altimeter's digital content operations, including email marketing, social and web content strategies.- Serve as moderator and speaker at conferences, presenting expert insights into digital trends, best practices and industry benchmarks.
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Managing Editor And AnalystAltimeter, A Prophet Company Jan 2015 - Jun 2017- Edit company research reports and multimedia content.- Run the company blog, oversee production of daily content and analysis.- Track trends and produce analysis, specializing in marketing technology, social media, mobile and analytics.
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Editor In Chief Of The HubHaymarket Media Group Jun 2013 - Jan 2015Twickenham, London, Gb- Covered the latest news in the world of digital marketing news, strategy, and tools. Areas of expertise included digital marketing, PR, social media, big data, marketing technology and content strategy.- Wrote, published and promoted five short form articles a day- Published long-form articles once a month, created guides to using and evaluating martech platforms.- Shot and edited video news- Recorded a weekly podcast rounding up the week in tech.- Created, curated and delivered daily newsletter- Crafted social media strategy- Managed and edited a team of 15 contributors. -
ReporterFortune Magazine Jun 2012 - Jun 2013New York, Ny, UsWrote articles for both print and online, covering- Tech industry- IPOs- Private Equity/Venture Capital- Stocks/Investment- Government regulations/corporate tax- Retail Contributed research and articles for Fortune franchise issues including - Best Companies To Work For - 40 Under 40 - Trailblazers - Best Small and Medium Businesses To Work For - Greatest Business Rivalries- World's Most Admired Companies- The Fortune 500Created data visualizations, charts and infographics.Conducted fact checking, additional research for Fortune rankings.Wrote articles for front section of the magazine.Articles covering tech industry, including apps, startup, venture capital and IPOs.Researched and published "7 Best New Global Cities for Startups"Researched and profiled candidates for "40 under 40" -
Multimedia JournalistThe Brooklyn Ink Aug 2011 - Dec 2011Reporter for a local news website that covered all news from Brooklyn, New York.Focused on religion/crime stories within Brooklyn with both breaking news and long-form enterprise pieces.Created charts, infographics and data visualizations. Shot and edited video, audio for multimedia stories.Was part of the team that conducted round the clock coverage of Occupy Wall Street, through news articles, blog posts and social media.
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General ManagerSunpo Industries Ltd. Aug 2005 - Aug 2011- Supervised daily production and operations at the company's manufacturing unit. Managed office staff of 30 as well as 300 machine operators.- Oversaw accounting and financial reporting for the company.- Chief merchandiser as well as client manager.- Head of compliance and safety programs.
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Radio Show HostCityfm89 Apr 2006 - Jul 2011Karachi, Pk- Hosted weekly talk show- Produced and narrated audio documentaries- Conducted live on-air interviews and news reporting- Voice over artist, recorded spots for advertising campaigns.
Omar Akhtar Skills
Omar Akhtar Education Details
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Columbia University - Graduate School Of JournalismWith Digital Media Concentration -
Ohio Wesleyan UniversityEconomics
Frequently Asked Questions about Omar Akhtar
What company does Omar Akhtar work for?
Omar Akhtar works for Usertesting
What is Omar Akhtar's role at the current company?
Omar Akhtar's current role is Director of Content.
What is Omar Akhtar's email address?
Omar Akhtar's email address is oa****@****het.com
What is Omar Akhtar's direct phone number?
Omar Akhtar's direct phone number is +141586*****
What schools did Omar Akhtar attend?
Omar Akhtar attended Columbia University - Graduate School Of Journalism, Ohio Wesleyan University.
What skills is Omar Akhtar known for?
Omar Akhtar has skills like Audio Editing, Audio Mixing, Report Writing, Reporting And Analysis, Column Writing, Music Production, Songwriting, Video Editing, Website Building, Digital Media, Photojournalism, Final Cut Pro.
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