Lead comprehensive marketing strategies for both conventional and digital channels, ensuring alignment with company objectives.Lead performance marketing initiatives to optimize ROI and drive lead generation and conversion across platforms.Manage a dynamic business development team, providing guidance and support to achieve sales targets and foster client relationships.Develop and implement innovative marketing campaigns to enhance brand visibility and market penetration in Dubai and Pakistan.Conduct market research and competitor analysis to identify emerging trends and opportunities for growth.Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives and alignment with overall business goals.Analyze marketing metrics and KPIs to measure campaign effectiveness and optimize strategies for continuous improvement.Cultivate strategic partnerships and alliances to expand market reach and drive business development efforts.Stay updated on industry developments and best practices to remain at the forefront of marketing innovation and excellence.

Developing goals and objectives that tend to growth and prosperityResponsible for over all business and growthDesigning and implementing business plans and strategies to promote the attainment of goalsEnsuring that the company has the adequate and suitable resources to complete its activities (people, material, equipment)Organize and coordinating operations in ways that ensure maximum productivityMaintaining relationships with partners/vendors/suppliersGathering, analyzing and interpret external and internal dataAssessing overall company performance against objectivesRepresenting the company in events, conferences etc.

Designing and implementing Brand/Business strategies, plans & proceduresDeveloped & running e-commerce platform foodvalleyonline.com successfully Setting comprehensive company goals for performance and growthDesigning and implementing Marketing planEvaluating performance by analyzing and interpreting data and metricsTo oversee daily operations of the company and the work of executives (IT, Marketing, Sales, and Finance etc.)Supervising advertising, product design and other forms of marketing to maintain consistency in brandingAssisting CEO/Director in overall business growth and expansionBuilding & managing relationship with vendors/customer/partnersControlling company costs, and introducing tactical initiatives to improve overall business cost.

• Achieved Emerging Brand of the year Award 2020, ceremony to be held in 3rd week of March 20201.• Leading the execution and performance of annual company plans nationally. Transformed P&L from 20 Million to 50 Million and escalating further. • Boosting probability by maximizing product contribution margins.• Recently produced 7 DVC’s with Khalid Malik on consumption based Moments. To be published in March 2021.• Successfully developed and launched 7 new product ranges that increased market share from 20% to 40% in 6 months• Launched smart marketing campaign i.e. Wah Chatpatta Show (entertainment show) in COVID situation.• Leading the execution of the IMC programs, working with BU category activation, agencies, and drive communication• Managing connection & media planning and buying locally• Ensuring effective working relationships and cross functional alignment of the category marketing plans with Sales (Category Planning), Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar• Managing required investment, prioritizing, resources and enablers in order to deliver category targets• Manages marketing spend budgets & improve profitability (ROI) across the market• Providing thought leadership to the cross-functional category team to enhance synergies.• Led Food Valley at DUBAI GULF FOOD EXPO 19 & 20 successfully as an exhibitor.

• Managed & planned quality execution of our overall PKR 600 Million + budget for Ronaldinho & Friends event 2017.• Launched R&F 360 Marketing campaign (ATL & BTL Campaigns), • Created Big Idea for Promotional campaigns ensuring IMC including event anthem Tera Hai Jahan by Momina & Ali Azmat, 8 Player launching ceremonies in 8 different cities, Streamers & Billboards, PR, Mall/College/school activations. • Bought Nokia as Platinum Sponsor for RnF @ PKR 100 Million, Silk Bank @ PKR 20 M and EBM @ PKR 27 Million.• Bought Mc Donald’s and TCS as Ticketing Partners for the event RnF.• Creating Leisure Leagues maximum visibility through relevant channels.• Developing Plans and Strategies (forecasting, strategy and concept)• Developing training program and conducting training/workshops nationwide on product development• Pitching the sponsorship proposals to potential client’s i.e. corporate sector, educational institutes and others.• Drive strategies and proposals to increase revenue and profit to achieve company`s ambitious growth

• Coordinating & Managing Business Development team of North & South of Pakistan • Directed and coordinated marketing activities and policies to promote products and services.• Analysed business developments and monitored market trends.• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.• Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their activities.• Formulated custom business plans for incoming account managers.• Developed new business opportunities by effectively communicating operations to leading international corporations.• Led sales forecasting, market trend evaluation and segment strategies.• Presented innovative digital media marketing presentations to executive decision makers.• Evaluated current service needs and product satisfaction levels with established customers• Reporting to General Manager directly and Director Operations

• Directed and coordinated marketing activities and policies to promote products and services.• Analyzed business developments and monitored market trends.• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.• Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their activities.• Formulated custom business plans for incoming account managers.• Developed new business opportunities by effectively communicating operations to leading international corporations.• Led sales forecasting, market trend evaluation and segment strategies.• Negotiated prices, terms of sales and service agreements.• Presented innovative digital media marketing presentations to executive decision makers.• Evaluated current service needs and product satisfaction levels with established customers• Reporting to General Manager directly and Director Operations

• Procurements• Generating Purchase requisitions and Purchase Orders. • Planning delivery timetables• Ensuring stores have enough stock• Making sure suppliers have enough stock to meet demand• Overseeing the ordering and packaging process• Monitoring stock levels• Tracking products through depots to make sure they arrive at their destination• Overseeing arrival of shipments• Ensuring supplier and vendor approvals• Coordinating with Business Development and Execution teams• Performing other Back office support tasks.

Teaching Business Communication to B.S/B.Tech program.

I was involved in planning and overseeing events such as parties, receptions, and conventions weddings, Seminars or Workshops. Depending on the event situation, some times i may work on behalf of a vendor, such as a hotel or other venue in which events are often held, or may work independently of a specific vendor. The amount of responsibility varies, but my primary responsibility was for the logistics of the event and the coordination of all vendors who will be contributing to the event. The good part for me as an event manager is that, I was able to work with a host or hostess to get an understanding of his or her vision for the event easily, evaluate the budget and resources already available, and then select vendors appropriate to the event. On the day of the event, I was responsible for making sure that goods and services are delivered as promised and that the event runs smoothly.