Responsable de la estratetia y venta de soluciones Cash Management para los clientes de la Banca Corporativa en BBVA México.

Responsible to develop & implement the sales strategy for corporate clients with Cash Management & Acquirer Products (Payments, Receivables, Acquiring Services, Direct Channels & Electronic Banking Platforms, API´s) for all Industries (Consumer, Health Care, Real State, Technology, Media & Telecommunications, Energy, Financial Institutions, Food, Beverage & Beauty, Digital Business, Automotive Industry).Budget of + 200.0 MM USD related to Transactional fees and 19 people under my team to cover clients CDMX & MTY and responsible to align the Global strategies locally.

Define the sales strategy of Cash Management Products for Corporate Banking and Financial Institutions clients. Commercial strategies by Client, Industry and Products to increase the SOW. Responsible for identifying business opportunities and replicable models with clients.

Design and execution of the Cash Management strategy for Local and International Payments products with a value of 44 MM USD for all segments of the bank. Implement commercial initiatives to increase the SOW of payment products with the current key customers and be able to replicate solutions by industry. Administration of the Correspondent Banking offer in NY for Local Banks. Follow-up to the TOP of businesses won in the process of implementation and sales support, as well as TOP Gainners & Decliners review per product, guaranteeing the Ramp Up of the top customers implemented. Analysis of outgoing & incoming payments flows to identify business opportunities.Achievements:• Developed and implemented the product of international payments with purchase-sale of different currencies (CBFT CCY) with a commercial impact of 1.0MM USD FY.• Designed, defined and implemented the fee collection scheme for SPID & CBFT transactions, obtaining additional revenues of 0.8MM USD FY.• Implement improvements in beneficiary registration processes for Banco de México, ensuring a more robust and secure information scheme in their international payments process.

Design the strategy for the Collections products, to increase the participation and positioning of key clients from different industries in the market. Manage the correct flow of Transactions and Revenues of Corporate Banking customers with Cash Management services. Responsible for a 48M USD P & L.Strategy and development: Design, define and implement the annual strategy in order to increase the market share in collection products. Develop indicators to monitor the behavior of customers who have collection products. Design of the fee strategy, as well as detect business opportunities for collection products, identifying the needs of customers.Market management: Sales support, communication (with customers about products, pricing strategies and changes). Risks and Control (Ensure compliance with AML and Compliance policies in accordance with Citi policies).Achievements: • Defined the positioning strategy of Electronic Deposits, migrating customers from branches to electronic banking with an annual impact of USD 0.6 billion in cost reduction.• Implemented the new global regulation for a local product (Depósito Electrónico Banamex) ensuring compliance with Citi regulations.• Replicate industry cases in those potential clients that have the same transactional behavior with a FY impact 0.8 MM USD.

Recruiting business profiles for Commercial & Corporate Banking, Credit Cards, Cash Management and Treasury, staff profiles for Control, Compliance, AML, O & T, ARR, Institutional Affairs, Legal, Purchasing, Marketing, Finance.Development of selection strategies, Hunting, Market Mapping, Support & Consultancy to business on candidates & Jobs Descriptions, Selection of potential candidates, Candidate interviews, Preparation of job descriptions, Relations with Universities, (Fairs, Programs, etc.)Achievements:• Design and implement the Head-Hunting model to search for candidates.• Recruiter with the highest score for hiring personnel in a year + 100.

Develop the selection strategies of Banking & Financial Services, Insurance, Legal & Human Resources, with the following activities, prospection of opportunities within the labor market, interviews of candidates, preparation of job descriptions, commercial activity with clients to present services of the company.

Support in the area of Customs Operation, carrying out PAMA (Administrative Procedures in Customs Matters), classification through local system (DIA). Support in the area of Legal, and follow-ups to legal processes.

St Loubes France - Company dedicated to the commercialization of filtering products, as well as advice on microbiological, oncological processes, vinification processes.Main responsibilities• Perform an analysis of the commercial activity, where the effectiveness of each region in all of France was verified, through a quantitative and qualitative study, which served to generate an action plan and reinforce the commercial activity of the company.• Support to the accounting department.• Search for potential customers throughout France.