• Drove growth and lifecycle marketing initiatives by collaborating cross-functionally with product, engineering, legal, analytics, and creative teams• Designed and launched high-value omnichannel marketing experiments to optimize channel performance, improve core engagement metrics, and increase estimated revenue and profit.• Worked across a wide range of essential functions for driver engagement, including the COVID-19 supply crunch, driver earnings and incentives, large regional events, compliance, and retention

• Developed a robust lifecycle marketing strategy to increase end-user (employee) engagement with employer-generated content• Leveraged Iterable to build various user journeys to drive employee users toward desired actions

• Oversaw an omnichannel lifecycle engagement strategy across email, push, and in-app messaging for the WAV mobile app and web platform — improving 1M retention by 142% and 1W retention by 44%• Worked closely with artists and partners such as Mixmag, Insomniac, The Fader, FORM, and Industry Talks on content release strategies to ensure high in-app performance• Orchestrated the technical and operational integration of a mobile growth stack consisting of marketing automation, attribution, and analytics tools• Collaborated with the Product team to optimize data agility for effective marketing automation and user segmentation • Contributed to product development by working with Product, Operations, and Design to conceptualize user experiences, and served as UX copywriter• Supported organizational strategy by defining and visualizing KPIs and conducting user research

Credits:• KICKBACK–– a live broadcast show featuring up-and-coming music talent through performances and interviews• Mixmag Lab Opener Search • The Industry Talks Show (Guest Host)

• Employed, tracked, and tested cross-channel digital marketing strategies to acquire and retain online dance class subscribers—growing paid subscriptions by 53%• Managed content programming and promotion of weekly class releases—coordinating with designers, copywriters, talent, and the Production team to meet established deadlines• Designed drip email campaigns to educate and activate new signups, facilitate lead conversion, and improve trial-to-paid conversion rates• Oversaw influencer programs with top-tier dance industry talent, and affiliate partnerships with dance studios in SF, LA, and NYC• Engaged with STEEZY Studio members and provided customer service as a community group moderator, and via Intercom and social channels• Developed and executed the launch strategy for the STEEZY Studio iOS mobile app

• Lead analyst on Marketing and Consumer Product teams responsible for managing and leveraging first-party data to drive growth and product development• Developed data-driven digital content for consumer marketing and PR initiatives to engage existing users, raise brand awareness, and drive user acquisition• Evaluated the effects of marketing strategies on user retention, acquisition, and engagement; as well as managed the user segmentation data pipeline• Worked closely with Consumer Product teams to understand user behaviors, diagnose trends, and guide product direction by tracking key metrics, evaluating mobile A/B and multivariate tests, assessing user research, and identifying opportunities for growth• Provided general analytics support throughout the company as a database expert and SQL specialist

• Drove $74M+ in media and measurement platform sales revenue by collaborating with Sales, Creative, and PR teams to hypothesize and analyze consumer foot traffic trends and transform the findings into collateral, case studies, newsworthy data stories, pitches, and RFPs• Supported all stages of the sales lifecycle to help brands make data-driven marketing decisions with location-based customer insights, campaign reporting, and competitive analysis • Worked closely with Product and Engineering teams to build and maintain automated analytics tools used by Sales and Finance for customer profiling, segmentation, campaign measurement, and inventory forecasting Clients: Heineken, Sprint, Samsung, Dunkin’ Donuts, Fandango, Bacardi

• Developed and executed marketing plans as head of the Media Team—responsible for producing all creative assets and managing all aspects of brand, media and promotion• Served as the creative and administrative lead for photo and video shoots—transforming artistic visions into action plans, executing those plans, and working closely with scouted contractors throughout all production stages • Managed merchandise production, sales, and delivery, including coordinating with external vendors and customers• Ran promotional campaigns for classes, special events, and performances—including two original productions and a $3,500+ Kickstarter campaign• Maintained the company website and social media presence; drove 45+% growth in Facebook fans• Served on the Board of Directors and contributed to the operational decision-making and leadership support

Previously Wunderman Thompson• Developed and managed the proprietary BrandSnap Social Engagement Measurement Platform—analyzing the performance of 1,900+ brands across Facebook, Twitter, YouTube, Instagram, and Pinterest and measuring its impact on brand equity using proprietary social media scores and the Brand Asset Valuator model• Performed quantitative and qualitative data analysis to provide valuable insights and recommendations in the form of dashboards, decks, and reports to help clients arrive at advantageous marketing solutions• Presented analysis and findings to both internal and external stakeholders at various experience levelsClients: United Airlines, Coca-Cola, Pernod Ricard, GSK, SkyMall, AARP, Papa John's, Best Buy, La Liga

• Coordinated, promoted, and facilitated a variety of career-development focused programs and events for other students studying away at NYU London• Spread the word about NYU Wasserman's programs and resources to classmates through tabling, word of mouth, and social media• Worked closely with both the Wasserman Center and local global study away administrators to build effective programming• Contributed to the Wasserman Center's blog by writing about experiences abroad

Client: Belvedere