Omar Jacfar is an accomplished marketing and communication professional with MBA from Preston University. He has 10+ years of experience in the telecom industry. During his marketing & communication career, he took different roles within the marketing & Communication department. Omar has also worked with most of the Hormuud portfolios on different marketing and communications projects such as Salaam Somali Bank, Somnet Telecom, Taaj Money transfer, Tabaarak ICT, and Hormuud Foundations. Omar has also worked with and supervised local and international Communication consultants regarding corporate communications affairs projects. The main objective of it was to craft, publish and maintain a consistent message about the company’s brand and reputation.Omar’s role included developing marketing planning and strategy, crafting result-oriented digital and traditional marketing & communication campaigns for new & existing services, proposing and planning new products and services, as well as managing different digital marketing activities. After leaving his nearly 10 years career in the telecom industry, Omar joined one of the largest private hospitals as head of marketing and communication. It was a completely different industry, but he took the challenge to learn new problems and solved them accordingly. It was a wonderful experience as he laid down the foundations of a new functional and effective Hospital marketing and communication structure.In addition, Omar has taught graduate and undergraduate classes at prominent universities such as SIMAD and Hormuud Universities. Some of the courses he taught are digital marketing, consumer behavior, marketing management, communication, and service marketing.
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Chief Marketing OfficerWaafiBanaadir, Somalia -
Chief Marketing OfficerWaafi Dec 2022 - PresentMogadishu, Banaadir, SomaliaMy current role revolves around developing a sound marketing strategy, and leading digital and sales marketing teams as well as content and creative agency consultants. Some of my other roles Include managing all social media accounts, updating our social media content calendar, reviewing, supervising, and promoting our social media pages. And finally crafting monthly social media reports -
Chief Marketing & Communication OfficerSomali Sudanese Specialist Hospital Oct 2021 - Oct 2022Mogadishu, SomaliaAfter leaving my nearly 10 years career in the telecom industry, I joined one of the largest private hospitals as head of marketing and communication. It was a completely different industry, but I took the challenge to learn new problems and solved them accordingly. It was a wonderful experience as I laid down the foundations of a new functional and effective Hospital marketing and communications structure.
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Head Of Digital Communications And Media RelationsHormuud Telecom Somalia Inc. Jan 2019 - Sep 2021Mogadishu, SomaliaDuring my career as head of digital marketing and media relations. I manage and supervise all thedigital marketing activities such as social media management, content creation, online campaigns, Facebook and Twitter Ads promotion, as well as engaging with different local and international communication firms. -
Senior Media & Communication ExecutiveHormuud Telecom Somalia Inc. Dec 2016 - Dec 2018My role as media head & communication executive included but was not limited to working with and supervising local and international Communication consultants regarding corporate communications affairs. Some of the assignments of the consultants were to produce monthly blog articles and video content about Hormuud and Salaam Somali bank. Some of my other roles are: To ensure the company brand and message are maintained in all communications channels, to manage and supervise the budget for more than 20 local FM radios and 10 prominent Somali TVs, to coordinate a wide range of messaging projects regarding how the service of Hormuud telecom has transformed the life of Somali people, to develop presentations for top management and stakeholder meeting, to prepare more than 100 media statements annually to make sure maximum message coverage across all local and TV channels, and to oversee and produce content for the company Website, Twitter, Linkedin and Facebook accounts. -
Deputy Product And Market Research ManagerHormuud Telecom Somalia Inc. Sep 2014 - Nov 2016My role as a product and market research executive included proposing planning and testing new products. I have played a major role in launching more than 7 products of Voice and VAS that are currently the top revenue-generating as well as proposing 15 new products. In addition, I have carried out more than 25 marketing research activities intended to improve customer experience and service. -
Brand Communication And Advertising ManagerHormuud Telecom Somalia Inc. Apr 2013 - Aug 2014As a brand and advertising Manager, I have managed more than 100 advertising campaigns for different products. My role included advertising planning, creating radio and Tv advertisements, outdoor and indoor branding communication, as well as handling and supervising annual promotional materials. -
Customer Care RepresentativeHormuud Telecom Somalia Inc. Feb 2012 - Mar 2013As a customer care representative, I have served more than 10,000 customers whose needs vary in different Hormuud products such as voice, data, and mobile money. I got first-hand experience with how different customers are communicated. This helped to easily solve different customer complaints at different times. In addition, I have learned to operate with the latest CRM tools to manage different customers needs. -
Lecturer At Simad Postgraduate CentreSimad University Jan 2017 - Sep 2018Mogadishu, SomaliaI had the opportunity to teach at one of the leading prestigious universities, SIMADpostgraduate center. Some of the courses I taught are digital marketing, consumer behavior,marketing management, communication and service marketing.
Omar Japhar Education Details
Frequently Asked Questions about Omar Japhar
What company does Omar Japhar work for?
Omar Japhar works for Waafi
What is Omar Japhar's role at the current company?
Omar Japhar's current role is Chief Marketing Officer.
What schools did Omar Japhar attend?
Omar Japhar attended Preston University.
Who are Omar Japhar's colleagues?
Omar Japhar's colleagues are Abdinur Ali Abdulle, Ilyas Farah, Mohamed A. Malin, Dhimbil Mohamed, Abdulahi Mohamed Kahiye, Ibrahim Omar Nur, Bile Mohamud Dhimbil.
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