Omar Jimenez Email & Phone Number

Irvine, California, United States

→ Launched a strategic Google Performance Max campaign targeting high-margin products using custom labels for a prominent furniture accessories brand, successfully achieving a 46% month-over-month increase in ROAS.→ Leveraged Google Performance Planner to maximize Search Impressions during peak search periods for professional CPA online courses, resulting in193% increase in ROAS quarter-over-quarter (QoQ).→ Executed ongoing media budget planning across various customer journey stages for a private engineering firm, leading to a 32% increase in marketing efficiency.→ Collaborated with sales and marketing teams to develop a strategic content calendar for e-books and one-pagers at a SaaS FinTech company, significantly enhancing the sign-up rates for the freemium software version.→ Implemented a YouTube remarketing strategy across various accounts, leveraging product explainer videos targeted at website visitors to increase brand awareness and improve efficiency on overall customer acquisition costs.

Costa Mesa, California, United States

→ Led the product launch of a SaaS payment processor for aesthetic practices, by integrating Salesforce and Meta Conversions API, refining the onboarding process to align with business pain points, which propelled a significant $2M revenue boost in Q3.→ Restructured Google Ads campaigns for a direct-to-consumer furniture brand, focusing on top-performing keywords in the sales funnel and aligning ad spend with customer journey stages, leading to a significant 37.5% increase in ROAS MoM.→ Executed a comprehensive A/B testing strategy for a dental device brand, refining headlines in Google Responsive Search Ads, leveraging detailed Google Ads reporting to identify top-performing variants, resulting in an impressive boost in ROAS from 200% to 300% and a strategic budget increase from $20K to $30K.→ Orchestrated go-to-market strategy for an AR/VR company, focusing on precise buyer persona targeting and sector-specific messaging across Google, LinkedIn, and Bing, culminating in a significant 37% month-on-month (MoM) boost in Sales Qualified Leads.→ Collaborated with cross-functional teams such as design, paid media strategists, sales leaders, and executives.

Irvine, California, United States

→ Conducted various A/B testing on ad headlines, bid strategies, and extensions, achieving a notable increase in Click-Through Rate (CTR) and a significant reduction in CPA.→ Managed 18 Google and Facebook ad accounts, implementing ongoing key optimizations that consistently elevated monthly revenue.→ Oversaw a $203K in monthly ad spend, monitoring daily to guarantee spending limits.→ Developed local competitor audits using Google Auction Insights to identify key local markets with high search volume and low competition.

Riverside County, California, United States

→ Managed and Optimized Google Ad Accounts – reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords, A/B Split Testing.→ Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns.→ Created targeted landing pages and drove traffic via paid search and social.→ Implemented and managed tags and code on multiple websites.→ Assisted in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.→ Worked closely with clients to ensure campaigns and reporting is accurate and delivered on time.

Moreno Valley Ca

→ Work closely with student organization development and leadership education→ Public speeches in English and Spanish to prospective students and parents resulting in 400% growth of program over 3 years.→ Work with members of student organizations, student staff, and major events on development, promotion, execution, and assessment of programs→ Develop, present, and/or facilitate student development trainings→ Shoot and edit videos for AVID program for the Moreno Valley Unified School District.

Victorville Ca

→ Part of a team of six to strengthen brand image and expand markets within the non-profit competitive landscape→ Employed Social Media insights to develop marketing strategies, allowing us to identify and market to two new consumer segments and boost average platform traffic by 40% and followers by 20%→ Created content for digital campaigns and compiled reaction data to (dis)continue initiatives, directly reducing consumer churn rate by 12%→ Designed a needs questionnaire, yielding a 74% response rate, and performed statistical analysis to drive propositions on resource allocation