Omar Desouky Email & Phone Number

Cairo, Cairo Governorate, EG

Cairo, Egypt

Egypt

• Formulated full year 3 integrated business plans (AOP’s) for two brands (Lipton & Brooke Bond) contributing to 95% of total business turnover.
• Won 3 gold awards (MENA Effie’s, LYNX & MENA Smarties) for best real-time & best beverages marketing campaign of 2022 & 2023.
• Landed a 3-year sponsorship deal with Al-Ahly FC as the main beverage partner with the aim of growing brand affinity, turning Lipton into an overnight sensation.
• Developed multiple 360 communication plans resulting in:
• 7 pts increase on brand top of mind.
• Representing Lipton in META & TIKTOK MENA regional case studies for best practices on owning occasions and localizing content for maximum relevancy.

Egypt

• Re-launched the company’s first VFM brand (Blue Tea Pot), with the aim of penetrating rural areas in Delta and Upper Egypt, gaining 3% market share against our main competitor in its first year.
• Supported an increase of 25% in total brand distribution by reformulating Lipton’s total portfolio across all 3 segments, optimizing the number of SKU’s and variants, introducing smaller penetrating pack sizes, and.
• Ensured steady growth across brand funnel in line with our goal to increase overall brand power through always-on 360 communication strategies.
• Developed consolidated full year marketing and innovation calendars, consumer and trade promotions, channel specific events and loyalty programs with the support of the category & channel development team.
• Led projects with supply chain and R&D on reducing factory complexities and generating packaging & raw material savings leading to overall supply chain cost reductions and gross margin enhancement.

Egypt

• Developed Persil's first ecommerce brand stores across e-retailers ensuring proper implementation of 7OA’s.
• Forecasted Top line annual Sales targets and optimized full P&Ls for 2 brands (Mass & VFM).
• Presented Full P&L Analyses pinpointing COGS & Supply Chain Cost reduction initiatives to optimize Gross Margins.
• Worked closely with the trade marketing & sales team on enhancing Persil’s RTM & distribution models to enhance market coverage & distribution.
• Ensured S&OP efficiency, collaborating with the demand/supply planners on enhancing forecasting accuracy, reducing bias, optimizing stock levels while executing liquidation & rundown plans.

Cairo Governorate, Egypt

• Led the localization of global innovations for L’Oreal Paris Elvive while executing 360 communication strategies within the consumer product division.
• Collaborated with R&D on pinpointing product extension opportunities & managing innovation pipelines based on market gaps and white spaces indicated by brand audits and Usage & Attitude studies.

Egypt

• Tracked and analyzed sales data by channel and region for two brands and prepared weekly recommendations to the Trade MKTG & Sales teams for continuous improvements on distribution plans, product/channel mix and.
• Tracked MTD Sales Reports and prepared weekly reports to ensure demand and supply chain constructive collaboration.

New Cairo, Egypt

• Employed part-time at nestle after my stay as an intern, for excelled performance.
• Collaborated with the marketing team and key e-retailers to launch Nestlé Egypt’s First eCommerce brand store and landing pages to enhance our online brand visibility & optimize for digital campaign conversions.