Omar López

Omar López Email and Phone Number

Head of Social Strategy Mexico at Monks @ Monks
Omar López's Location
Mexico City, Mexico, Mexico
About Omar López

I currently lead a dynamic team of over 35 professionals, including social strategists, content managers, and community managers. We focus on implementing the always-on strategy for our clients across the region, enhancing their digital presence and engagement. Our key clients include Warner, Heineken, KFC, Toyota, and Mercado Libre.As a creative and strategic professional specialized in crafting data-driven advertising social campaigns, I have brought strategy and creativity to a variety of brands over the past decade, including Netflix, HBO Max, Stella Artois, Johnnie Walker, Buchanan's, Zacapa, Tanqueray, DanUp, Volaris, Banco Azteca, Levi’s, and many more.My expertise lies in the unique blend of data analysis, creative strategy and cultural knowledge. I leverage a deep understanding of audience behaviors to design campaigns that resonate emotionally and culturally with the target market.

Omar López's Current Company Details
Monks

Monks

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Head of Social Strategy Mexico at Monks
Omar López Work Experience Details
  • Monks
    Head Of Social Strategy
    Monks Jan 2024 - Present
    London, England, Gb
  • Monks
    Social Strategy Director
    Monks Jun 2021 - Feb 2024
    London, England, Gb
    As Head of Social Strategy at Monks, I led the social strategy for Netflix's original titles in the region, leveraging my strong connection with data and the creative department to deliver impactful campaigns. My role involves conducting comprehensive audience analysis to understand their preferences and behaviors, enabling data-driven content promotion. I work closely with the creative team to ensure culturally relevant messaging that resonates with our target audience. In addition, I strategically plan campaign phases, set objectives, establish touchpoints, and effectively position titles to maximize reach and engagement, all while maintaining a keen focus on cultural nuances and trends
  • Virtue Worldwide
    Group Engagement Director
    Virtue Worldwide Aug 2018 - Jun 2021
    Brooklyn, Ny, Us
    During my tenure at Virtue Worldwide (The creative agency by VICE) I was responsible for overseeing the strategy and operations of social media accounts for prominent brands such as HBO Max, Johnnie Walker, Buchanan's, Zacapa, Tanqueray, Stella Artois, and DanUp. My role involved coordinating a talented team of content and community managers, ensuring a cohesive and effective approach to social media management. Additionally, I was responsible for generating insightful reports to track progress and drive data-informed decisions.
  • La Agencia Viva!
    Head Of Social Media
    La Agencia Viva! Sep 2017 - Aug 2018
    Mexico City, Federal District, Mx
    During my time at Viva!, I took charge of managing the social media team for Levi's and Ferrero Rocher in Mexico. My role involved crafting influencer-based strategies to drive brand awareness, engagement, and growth. By collaborating with key industry influencers, we successfully elevated the brands' online presence and reached new audiences.
  • Agenciai
    Director De Social Media
    Agenciai Mar 2017 - Sep 2017
    México, Ciudad De México, Mx
    Director de social media para Banco Azteca.
  • Publicis Groupe
    Data Analyst
    Publicis Groupe Aug 2016 - Mar 2017
    Paris, Ile De France, Fr
    Seguimiento de proyectos digitales para BMW y Banamex. Administración de Newsdesk, herramienta de listening, monitoreo e inteligencia digital de Publicis.
  • Teran\Tbwa
    Head Of Social Media Volaris
    Teran\Tbwa Aug 2014 - Aug 2016
    Miguel Hidalgo, México, D.F., Mx
    Social Media Manager regional para Volaris, desarrollando e implementando creatividad y estrategia para México, Guatemala y Costa Rica.Optimización y Estilo de comunicación de la marca. Implementación de estrategias de contenido y desarrollo de conversación.Creatividad aplicada al reactvertising. Influencers aplicados a acciones tácticas de la marca.Relación directa con cliente.Performance de Social Media para objetivos de negocio.Manejo de equipos y costumer service.
  • Circus Df / Ba / Mad / La
    Digital Project Manager
    Circus Df / Ba / Mad / La Nov 2013 - Aug 2014
    Del. Cuahutemoc , Df, Mx
    Gestor de proyectos digitales, estrategias, páginas web, social media.
  • Circus Df / Ba / Mad / La
    Digital Content Manager
    Circus Df / Ba / Mad / La May 2012 - Nov 2013
    Del. Cuahutemoc , Df, Mx
    Community Manager, Social Media Influencer, Influence manager, Social Media Strategies.Manager of Brandy Torres and Flor de Caña México. Influencers strategies for:CointreauMary KayWinston

Omar López Education Details

  • Uaeh
    Uaeh
    Comunicación

Frequently Asked Questions about Omar López

What company does Omar López work for?

Omar López works for Monks

What is Omar López's role at the current company?

Omar López's current role is Head of Social Strategy Mexico at Monks.

What schools did Omar López attend?

Omar López attended Uaeh.

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