I currently lead a dynamic team of over 35 professionals, including social strategists, content managers, and community managers. We focus on implementing the always-on strategy for our clients across the region, enhancing their digital presence and engagement. Our key clients include Warner, Heineken, KFC, Toyota, and Mercado Libre.As a creative and strategic professional specialized in crafting data-driven advertising social campaigns, I have brought strategy and creativity to a variety of brands over the past decade, including Netflix, HBO Max, Stella Artois, Johnnie Walker, Buchanan's, Zacapa, Tanqueray, DanUp, Volaris, Banco Azteca, Levi’s, and many more.My expertise lies in the unique blend of data analysis, creative strategy and cultural knowledge. I leverage a deep understanding of audience behaviors to design campaigns that resonate emotionally and culturally with the target market.
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Head Of Social StrategyMonks Jan 2024 - PresentLondon, England, Gb -
Social Strategy DirectorMonks Jun 2021 - Feb 2024London, England, GbAs Head of Social Strategy at Monks, I led the social strategy for Netflix's original titles in the region, leveraging my strong connection with data and the creative department to deliver impactful campaigns. My role involves conducting comprehensive audience analysis to understand their preferences and behaviors, enabling data-driven content promotion. I work closely with the creative team to ensure culturally relevant messaging that resonates with our target audience. In addition, I strategically plan campaign phases, set objectives, establish touchpoints, and effectively position titles to maximize reach and engagement, all while maintaining a keen focus on cultural nuances and trends -
Group Engagement DirectorVirtue Worldwide Aug 2018 - Jun 2021Brooklyn, Ny, UsDuring my tenure at Virtue Worldwide (The creative agency by VICE) I was responsible for overseeing the strategy and operations of social media accounts for prominent brands such as HBO Max, Johnnie Walker, Buchanan's, Zacapa, Tanqueray, Stella Artois, and DanUp. My role involved coordinating a talented team of content and community managers, ensuring a cohesive and effective approach to social media management. Additionally, I was responsible for generating insightful reports to track progress and drive data-informed decisions. -
Head Of Social MediaLa Agencia Viva! Sep 2017 - Aug 2018Mexico City, Federal District, MxDuring my time at Viva!, I took charge of managing the social media team for Levi's and Ferrero Rocher in Mexico. My role involved crafting influencer-based strategies to drive brand awareness, engagement, and growth. By collaborating with key industry influencers, we successfully elevated the brands' online presence and reached new audiences. -
Director De Social MediaAgenciai Mar 2017 - Sep 2017México, Ciudad De México, MxDirector de social media para Banco Azteca. -
Data AnalystPublicis Groupe Aug 2016 - Mar 2017Paris, Ile De France, FrSeguimiento de proyectos digitales para BMW y Banamex. Administración de Newsdesk, herramienta de listening, monitoreo e inteligencia digital de Publicis. -
Head Of Social Media VolarisTeran\Tbwa Aug 2014 - Aug 2016Miguel Hidalgo, México, D.F., MxSocial Media Manager regional para Volaris, desarrollando e implementando creatividad y estrategia para México, Guatemala y Costa Rica.Optimización y Estilo de comunicación de la marca. Implementación de estrategias de contenido y desarrollo de conversación.Creatividad aplicada al reactvertising. Influencers aplicados a acciones tácticas de la marca.Relación directa con cliente.Performance de Social Media para objetivos de negocio.Manejo de equipos y costumer service. -
Digital Project ManagerCircus Df / Ba / Mad / La Nov 2013 - Aug 2014Del. Cuahutemoc , Df, MxGestor de proyectos digitales, estrategias, páginas web, social media. -
Digital Content ManagerCircus Df / Ba / Mad / La May 2012 - Nov 2013Del. Cuahutemoc , Df, MxCommunity Manager, Social Media Influencer, Influence manager, Social Media Strategies.Manager of Brandy Torres and Flor de Caña México. Influencers strategies for:CointreauMary KayWinston
Omar López Education Details
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UaehComunicación
Frequently Asked Questions about Omar López
What company does Omar López work for?
Omar López works for Monks
What is Omar López's role at the current company?
Omar López's current role is Head of Social Strategy Mexico at Monks.
What schools did Omar López attend?
Omar López attended Uaeh.
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