The BECA Playbook is a two-year program that will transform the future of marketing by investing in promising Black marketing talent, providing them with the keys to success for achieving and excelling in C-suite roles. The BECA Playbook propels the careers of participants through curated learning experiences led by our BECA members, iconic Black leaders from the world’s most influential companies.

•Utilize data and insights gathered from internal and external shopper / consumer research studies to develop, present, and execute category growth strategies that support Samsung’s product launches in the wearables, tablet, and pc categories•Drive the completion of the creative brief used in the category management merchandising agency RFP process •Manage the creative agency (Barrows) in developing innovative merchandising / training concepts that are designed to increase shopper awareness and trial of the new wearables category•Support the channel / sales team by developing a category selling story to highlight the retailer / carrier benefit of assorting Samsung’s newest wearable devices •Partner with the consumer and shopper insights team to build and execute the tablet and wearables category research learning plan based on feedback from key stakeholders in order for Samsung to gain insights regarding key business questions•Partner with the product planning team to develop the 2016 and beyond tablet product roadmap recommendations to Samsung HQ (Korea) that will position Samsung for future success in the category

•Responsible for the strategy, development and execution of BTL digital content created to educate consumers and sales teams (internally and externally) on the benefits of Intel-powered tablets and Ultrabooks. This content played a vital role in increasing shopper’s preference for Intel powered devices and was used on/in internal and partner websites, online and offline training sessions, tradeshows, retail POS, and social media (YouTube) •Partnered with the cross functional teams including branding, sales, marketing strategy and legal to ensure all content adheres to Intel brand guidelines and overall strategy goals •Managed the total agency selection process from RFP to onboarding (legal, payment setup, etc.) •Managed the creative agencies in developing content •Responsible for the strategy development and marketing of the Intel Technology Partners content repository (intelsalesadvisor.com) •Utilized data and insights gathered from Google Analytics to present monthly content reports and recommendations to senior management regarding the effectiveness and usage of content

• Global Business Manager of the Intel Point of Sale Application (IPOS). IPOS is installed on over 300,000 PC screens across 115 retail chains throughout 35 countries. Partners include Best Buy, Wal-Mart, Media Mart, Reliance Digital, Edion and Dick Smiths• Lead all IPOS education and sell-in efforts including in-person demos, field training and presentations to retail executives on the ROI, and capabilities of deployment• Responsible for the allocation of $1.5 million yearly retainer budget of the IPOS program• Created the scope for IPOS in order to support Intel’s overall retail objectives and increase revenue• Managed the creative agency partner on development of IPOS. Provide strategy regarding content, creative development, usability, and shopper path to purchase experience• Negotiated agreements with game developers and entertainment companies to integrate media content into IPOS (EA Sports, Disney, Warner Brothers )

•Created the strategy and managed the development of the World Wide Retail Sales Person (RSP) training tool kit. The RSP kit is used to train PC retail sales associates on the new technologies offered by Intel, and overall sales skills that will prepare the RSP to guide the shopper in making a pc purchase decision. The RSP kit consists of print, video and online assets•Developed online shopper decision tools that reduced shopper confusion and shortened the simplify the purchase journey

• Online metrics manager of content syndication program. Utilizing Omniture, Google Analytics, user interaction reports, and industry KPIs, made data driven recommendations to senior management on how to optimize the performance of current and future content• Managed the strategy and development of the Shopper Marketing Group Dashboard, which allowed management to visualize the performance and calculate ROI of all online marketing assets• Developed online shopper decision tools that reduced shopper confusion and shortened the shopper journey

- Create a full marketing and strategy plan for the Family Giving Tree in order to achieve program sustainability and increase the high impact donor base

• Responsible for the evaluation of new web marketing opportunities that increased the Smeal College of Business web presence and ultimately increase the applicant pool by 20%•Coordinated discussion boards, chat rooms, student blogs webinars, and podcast that assist with the marketing of the MBA program to potential students and recruiters• Responsible for compiling and auditing of class statistics and demographics for all third party web sites, which include Business Week, Princeton Review, Kaplan and MBA.com• Served as project manager and executed the development and launch of the Global Immersion website• Managed the official email communication / marketing between Smeal and potential students, recruiters and media

• Created the strategy and developed multimedia solutions for clients that help them solve their marketing objectives. These solutions include : websites, internet banners, flyers, and other digital and print assets

• Conducted competitive analysis of Global AAA battery market• Made recommendations to management regarding demand forecast for AAA market resulting in increased market share and added an additional $6 million in revenue• Managed a Western Europe based consumer research study to determine the market demand for rechargeable products. From the results identified the product with the highest purchase intent. This product (Duracell Mini) was first launched in the European market and later worldwide • Researched and presented findings and recommendations to management on the device trends in the telemetry device market ( Medical, Retail, etc) in order to determine the future power requirements and potential opportunity/ risk

• Managed the Stony Brook and Barnes and Nobles relationship regarding the university book store• Developed and implemented new marketing strategies for different university entities including the University Bookstore and Seawolves Marketplace which yielded a 5% YOY increase in total sales• Compiled, analyzed, and presented monthly reports on the productivity of the University Bookstore to University officials• Maintained and updated several University sponsored websites• Hired, supervised, and scheduled student staff• Managed the creation of the University book store quarterly marketing newsletter

• Produced software solutions using Visual Basic, Microsoft Agent, and Microsoft Access for commercial clients that enhanced their financial management system• Responsible for pricing and purchasing hardware and software from local distributors for various projects • Create Schematic drawings using the Orcad software for government security projects• Became knowledgeable of the process of creating business level web sites using Html and Flash