Omar Moussa Email & Phone Number

Egypt

Saudi Arabia

Cairo, Egypt

• Developed and implemented digital marketing strategies for various projects.• Created and executed marketing campaigns for clients.• Prepared creative briefs and collaborated with cross-functional teams including designers, media production, editors, and operations.• Managed on-ground media coverage plans, working closely with photographers and videographers to ensure comprehensive event coverage.• Executed content across multiple channels including social media, websites, SMS campaigns, newsletters, and emails.• Developed and executed experiential marketing initiatives to enhance audience experiences.Conducted market research to inform marketing strategies.• Collaborated with the performance marketing team on media plans.Managed copywriting tasks for various content.

• Conducted analysis of focus groups to identify target audience personas.• Performed market research to refine audience segmentation.• Developed and implemented social media strategies and plans.• Created and optimized SEO content for the website.• Wrote and managed metadata for the website.• Localized app language and worked on UX writing.• Authored articles for the blog section.

Cairo, Egypt

• Managed all aspects of content writing and creation.• Developed and executed social media strategy content.• Created and posted engaging social media content.• Proofread articles published by media partners for PR campaigns.• Wrote copy and scripts for commercial videos and directed their shoots and execution.• Produced internal communication content such as newsletters.• Monitored and enhanced social media coverage for TV ad campaigns.• Collaborated with the commercial team to create marketing campaigns aimed at increasing sales for FMCG partners.• Worked on UX writing and localization for the application in coordination with the product team.

Giza, Al Jizah, Egypt

• Developed and executed digital marketing strategies.• Planned and executed marketing content campaigns from concept to completion.• Created and posted engaging social media content.• Responded to messages and comments on social media platforms.• Wrote detailed product descriptions for the website.• Authored articles for the blog section on the website.• Conducted thorough product research.