•Spearheaded the development and execution of SoundExchange's global Latin market expansion strategy.• Established SoundExchange as a leading authority in the Latin music ecosystem by forging strategicalliances with key industry players.• Conceived and implemented initiatives to solidify SoundExchange as the preeminent advocate for thecreator community, while expanding its reach and impact within the entertainment and technology sectors.• Identified and addressed complex royalty challenges through effective collaboration with internationalpartners, resulting in increased revenue for creators and rights holders.• Developed and implemented a comprehensive process to disburse over $1.5 million in royalties.• Delivered measurable ROI through effective sponsorship management for Latin music industry events.• Contributed to the development of comprehensive marketing strategies elevating the company brand.• Enhanced SX’s industry profile through strategic speaking engagements and conference participation.• Educated internal and external stakeholders on best practices, processes and complexities, and analyticsof neighboring rights, while making strategic recommendations to maximize digital performance royalties.

• Led the development and execution of comprehensive digital marketing plans, including social media,SEO, and paid advertising, to elevate artists' brands.• Cultivated strategic partnerships with music platforms to secure high-profile playlist placements, resulting in increased artist visibility and growth.• Served as primary liaison with music distributors for efficient music distribution and release management.• Boosted artist engagement and reach through the creation of short-form content.• Played a pivotal role in success of artists’ projects by providing expert advice on creative direction,marketing, licensing, publishing, A&R, and financial planning.

• Drove significant growth and market share for The Orchard in the US Latin market through effectiveleadership and industry relationships.• Positioned The Orchard as the preferred distribution partner for Latin artists and labels by providingexceptional guidance and expertise across the music value chain.• Capitalized on in-depth knowledge of the Latin music landscape to expand The Orchard's digitaldistribution footprint and market share.• Conducted in-depth competitive analyses to identify market opportunities and vulnerabilities, informingstrategic initiatives to elevate The Orchard's market position and client satisfaction.• Optimized cross-functional collaboration between The Orchard and Sony Music Latin, resulting inenhanced efficiency and achievement of shared business goals.• Oversaw A&R efforts, including talent discovery, artist development, and negotiation management.• Managed a team of digital account managers dedicated to executing YouTube channel strategies andmusic release plans.

• Catalyzed artist growth through the development and execution of high-impact marketing campaigns andsocial media strategies.• Maintained daily, cross-functional communication with artists and their management, effectively resolvingchallenges and adapting to evolving project requirements.• Generated actionable insights through in-depth data analysis to improve marketing campaign effectiveness and ROI.• Identified and pursued strategic initiatives to enhance artist visibility and revenue through effective musicstreaming partnerships.• Steered the creative vision for artist projects; ensuring visual assets resonated with target audiences.• Drove project success by facilitating effective communication and collaboration among key stakeholders.• Developed and executed comprehensive press and promotional plans to achieve maximum artistexposure.• Leveraged cross-cultural expertise to develop and implement effective marketing strategies on a globalscale.

• Achieved significant user growth and engagement through innovative Latin music playlist curation.• Strengthen platform performance by identifying and capitalizing on listener trends through data analysis.• Delivered actionable Latin market insights to drive US programming success.

• Architected and executed the on-air content and music programming strategy for Tr3s.• Steered Tr3s to the top of the Latin music cable channel rankings in key US markets through strategicprogramming and audience development.• Employed data-driven insights to enhance the performance of genre-specific music blocks.• Managed key relationships with major and independent record labels to drive business growth and achievemutual objectives.

• Ensured all commercial advertisements aired on Comedy Central per a client’s contract.• Shaped national breaks to hold interest of viewers between programming, while ensuring competitive separation between brands, equal rotation, and compliance with advertiser restrictions.• Develop and maintain effective working relationships with Ad Sales, Programming, Marketing, and advertising agencies.

Provided added support to two label managers and assisted with marketing efforts in multiple media.• Wrote bios for new artist launches.• Developed performance schedule for new international artist.• Contributed to press kits, email blasts, and other tactics to create buzz for new singles.

Reported to Department Senior Managers and Vice President.• Ensured that artists’ music videos transferred between departments in a timely manner as well as delivered to major music networks’ production departments including MTV, BET and VH1.• Populated video reports, airplay reports, and artist appearance calendars and delivered to senior leadership on a weekly basis.• Compared music industry-wide databases, maintained by music professionals that demonstrate the frequency with which a record or video is played in a particular geographic region.