Omar Paredes Email & Phone Number

Miami, FL, US

Washington, DC, US

• Spearheaded the development and execution of SoundExchange's global Latin market expansion strategy.
• Established SoundExchange as a leading authority in the Latin music ecosystem by forging strategicalliances with key industry players.
• Conceived and implemented initiatives to solidify SoundExchange as the preeminent advocate for thecreator community, while expanding its reach and impact within the entertainment and technology sectors.
• Identified and addressed complex royalty challenges through effective collaboration with internationalpartners, resulting in increased revenue for creators and rights holders.
• Developed and implemented a comprehensive process to disburse over $1.5 million in royalties.
• Delivered measurable ROI through effective sponsorship management for Latin music industry events.

Miami, FL, US

• Led the development and execution of comprehensive digital marketing plans, including social media,SEO, and paid advertising, to elevate artists' brands.
• Cultivated strategic partnerships with music platforms to secure high-profile playlist placements, resulting in increased artist visibility and growth.
• Served as primary liaison with music distributors for efficient music distribution and release management.
• Boosted artist engagement and reach through the creation of short-form content.
• Played a pivotal role in success of artists’ projects by providing expert advice on creative direction,marketing, licensing, publishing, A&R, and financial planning.

New York, NY, US

• Drove significant growth and market share for The Orchard in the US Latin market through effectiveleadership and industry relationships.
• Positioned The Orchard as the preferred distribution partner for Latin artists and labels by providingexceptional guidance and expertise across the music value chain.
• Capitalized on in-depth knowledge of the Latin music landscape to expand The Orchard's digitaldistribution footprint and market share.
• Conducted in-depth competitive analyses to identify market opportunities and vulnerabilities, informingstrategic initiatives to elevate The Orchard's market position and client satisfaction.
• Optimized cross-functional collaboration between The Orchard and Sony Music Latin, resulting inenhanced efficiency and achievement of shared business goals.
• Oversaw A&R efforts, including talent discovery, artist development, and negotiation management.

New York, New York, US

• Catalyzed artist growth through the development and execution of high-impact marketing campaigns andsocial media strategies.
• Maintained daily, cross-functional communication with artists and their management, effectively resolvingchallenges and adapting to evolving project requirements.
• Generated actionable insights through in-depth data analysis to improve marketing campaign effectiveness and ROI.
• Identified and pursued strategic initiatives to enhance artist visibility and revenue through effective musicstreaming partnerships.
• Steered the creative vision for artist projects; ensuring visual assets resonated with target audiences.
• Drove project success by facilitating effective communication and collaboration among key stakeholders.

New York, NY, US

• Achieved significant user growth and engagement through innovative Latin music playlist curation.
• Strengthen platform performance by identifying and capitalizing on listener trends through data analysis.
• Delivered actionable Latin market insights to drive US programming success.

• Architected and executed the on-air content and music programming strategy for Tr3s.
• Steered Tr3s to the top of the Latin music cable channel rankings in key US markets through strategicprogramming and audience development.
• Employed data-driven insights to enhance the performance of genre-specific music blocks.
• Managed key relationships with major and independent record labels to drive business growth and achievemutual objectives.

New York, NY, US

• Ensured all commercial advertisements aired on Comedy Central per a client’s contract.
• Shaped national breaks to hold interest of viewers between programming, while ensuring competitive separation between brands, equal rotation, and compliance with advertiser restrictions.
• Develop and maintain effective working relationships with Ad Sales, Programming, Marketing, and advertising agencies.

New York, NY, US

• Provided added support to two label managers and assisted with marketing efforts in multiple media.
• Wrote bios for new artist launches.
• Developed performance schedule for new international artist.
• Contributed to press kits, email blasts, and other tactics to create buzz for new singles.

US

• Reported to Department Senior Managers and Vice President.
• Ensured that artists’ music videos transferred between departments in a timely manner as well as delivered to major music networks’ production departments including MTV, BET and VH1.
• Populated video reports, airplay reports, and artist appearance calendars and delivered to senior leadership on a weekly basis.
• Compared music industry-wide databases, maintained by music professionals that demonstrate the frequency with which a record or video is played in a particular geographic region.

Mba, Marketing & Management

Bachelor'S Degree, Business