Omar Sofradzija Email & Phone Number

New York City Metropolitan Area

• Creates marketing content that helps drive B2B lead generation conversion rates of 3% or more for many of our enterprise and scale-up clients representing regional and global industries including tech, energy, and non-profits• Conceptualizes, researches, creates, and edits thought leadership articles, blog posts, web pages, infographics, ad and sales copy, social media, and more for content marketing that connects buyer pain points to client solutions and differentiators• Based remotely in suburban Chicago, IL

Chicago, Illinois, United States

• Contributing Correspondent, The Washington Post (covering state capitol and mid-Michigan general election sites), November 2020-January 2021• Contributing Writer, Hour Detroit Magazine, Detroit, MI, May 2020-January 2022 and M3 Media (517, Greater Lansing Business Monthly and Great Lakes Bay magazines), Lansing, MI, October 2015-March 2018 and April 2020-present• Remote Project Copywriter/Copy Editor, Rush University Medical Center, Chicago, IL, Sept. 2015-Jan. 2018 and McLean County, IL Unit 5 School District, Normal, IL, Summer 2019

East Lansing, Michigan

• Mentored up to 50 student-journalists in media, management, ethics, strategic planning and career tracks• Helped develop new media products including ebooks, video, social media and other new and digital media• Aided student-journalists in increasing unique page views 38% and time spent on page by 34% in 2020 fiscal year(Departed position from 2015-17 and 2018-19)

East Lansing, Mi

• Taught 200/300/400-level journalism courses, mentored student-journalists• Maintained and edited local news Web sites, created special digital news products, mentored users of such• Gathered and shared news via multimedia, new media, alternate story forms, interactive graphics, and social media

East Lansing, Michigan

• Created, curated and coordinated stories about the students, faculty, alumni, accomplishments and other doings of the Eli Broad College of Business• Helped keep informed a college community of approximately 7,000 students regionally and an active alumni network of more than 75,000 business and community leaders in all 50 states and 88 countries worldwide• Increased social media followers and engagement and Broad home page traffic by 50 percent or more

Las Vegas, Nevada Area

• Covered breaking news, trends and analysis regarding transit issues for Nevada’s largest newspaper• Authored twice-weekly “Road Warrior” column; made television, radio, online and public appearances as needed• Assigned to New Orleans, LA after Hurricane Katrina for the “Dispatches from the Disaster Zone” series

Peoria, Illinois Area

Served as Transportation Reporter (1998-2003), Weekend Assistant City Editor (2000-03), Police Bureau Reporter (1996-98), Suburban Bureau Reporter (1992-96) and regional correspondent (1990-92).

Ba, 1991, Journalism, History

Activities and Societies: Western Courier student newspaper; honored as individual by the Illinois College Press Association.

Education record