Omar Sofradzija Email & Phone Number

New York City Metropolitan Area

• Creates marketing content that helps drive B2B lead generation conversion rates of 3% or more for many of our enterprise and scale-up clients representing regional and global industries including tech, energy, and.
• Conceptualizes, researches, creates, and edits thought leadership articles, blog posts, web pages, infographics, ad and sales copy, social media, and more for content marketing that connects buyer pain points to client.
• Based remotely in suburban Chicago, IL

Chicago, Illinois, United States

• Contributing Correspondent, The Washington Post (covering state capitol and mid-Michigan general election sites), November 2020-January 2021
• Contributing Writer, Hour Detroit Magazine, Detroit, MI, May 2020-January 2022 and M3 Media (517, Greater Lansing Business Monthly and Great Lakes Bay magazines), Lansing, MI, October 2015-March 2018 and April.
• Remote Project Copywriter/Copy Editor, Rush University Medical Center, Chicago, IL, Sept. 2015-Jan. 2018 and McLean County, IL Unit 5 School District, Normal, IL, Summer 2019

East Lansing, Michigan

• Mentored up to 50 student-journalists in media, management, ethics, strategic planning and career tracks
• Helped develop new media products including ebooks, video, social media and other new and digital media
• Aided student-journalists in increasing unique page views 38% and time spent on page by 34% in 2020 fiscal year(Departed position from 2015-17 and 2018-19)

East Lansing, MI

• Taught 200/300/400-level journalism courses, mentored student-journalists
• Maintained and edited local news Web sites, created special digital news products, mentored users of such
• Gathered and shared news via multimedia, new media, alternate story forms, interactive graphics, and social media

East Lansing, Michigan

• Created, curated and coordinated stories about the students, faculty, alumni, accomplishments and other doings of the Eli Broad College of Business
• Helped keep informed a college community of approximately 7,000 students regionally and an active alumni network of more than 75,000 business and community leaders in all 50 states and 88 countries worldwide
• Increased social media followers and engagement and Broad home page traffic by 50 percent or more

Las Vegas, Nevada Area

• Covered breaking news, trends and analysis regarding transit issues for Nevada’s largest newspaper
• Authored twice-weekly “Road Warrior” column; made television, radio, online and public appearances as needed
• Assigned to New Orleans, LA after Hurricane Katrina for the “Dispatches from the Disaster Zone” series

Peoria, Illinois Area

Served as Transportation Reporter (1998-2003), Weekend Assistant City Editor (2000-03), Police Bureau Reporter (1996-98), Suburban Bureau Reporter (1992-96) and regional correspondent (1990-92).

Ba, 1991, Journalism, History

Activities and Societies: Western Courier student newspaper; honored as individual by the Illinois College Press Association.

Education record