Omar Saleem Email & Phone Number

Lahore, Pk

Islāmābād, Pakistan

Circular Computing™ is the global leader in the remanufacturing of laptops, on a mission to create a more ethical, sustainable, and socially responsible way to buy enterprise grade IT.Operating from its state-of-the-art remanufacturing facility, Circular Computing has the world’s first and only BSI Kitemark™ for remanufactured laptops, certifying that it produces products ‘equal to or better than new’ as required by the BS standard 8887. Through its 360-point stage Circular Remanufacturing Process, Circular Computing delivers HP, Dell and Lenovo laptops that look and perform like new, all whilst ensuring carbon-neutral processes and end-product.As a Marketing Manager at Circular Computing, I have the privilege of being part of a mission-driven organization committed to sustainability and innovation in the technology industry.

Islāmābād, Pakistan

- Led the creative, visual and design teams through a customer-centric and big-idea-driven ideation approach in a fast-paced data-driven environment that needed agile decision-making and execution- Launched the Buyers Campaign that increased buyer footfall on the app with increased lead generation and decreased customer acquisition cost- Successfully managed the D2 Auditionz Campaign that increased the skilled creator registration by 400% within a month- Repositioned the D2 brand with a renewed value proposition that resonated with the customer’s pain points- Successfully rolled out several multi-channel marketing campaigns spanning email, social media, google, OOH media etc.- Increased traffic to the D2 website with increased spending, AOV and relevant KPIs

Lahore, Pakistan

Worked on British American Tobacco

Lahore, Pakistan

- Spearheaded the agency team in the Pepsi Generations Campaign that spanned across multiple consumer engagement platforms while leveraging the global equity of the brand- Successfully rolled out the IMC for Pepsi Battle Of The Bands Season 3 Promo campaign with the objective of gaining brand recall and building brand equity - Re-launched Rose Petal Maxob with a holistic campaign that yielded incremental sales that exceeded the forecast- Led the agency team in Launching Sabroso Aquabuddies campaign that activated the brand message in the Target group through multiple touch points - Launched Rose Petal Perfumed Tissues IMC with results that further enhanced the brand as the market leader with substantial expansion in market share. - Launched Stylo’s Bridal & Winter ’17 campaigns and Eid & Summer ’18 campaigns that exceeded desired increments in brand imagery parameters

Lahore

- Won 2 Pakistan Advertisers Society awards for effectively launching the Summer Campaigns of Borjan Shoes that achieved outstanding results in the form of record sales, higher market share & improved top of mind recall- Launched multiple Samsung Galaxy Series phones through 360 degree consumer engagement platforms leveraging the global equity of the brand - Successfully launched Diamond Paints Ace Duraflex, a first of its kind paint, amongst influencers & consumers through a 360 degree consumer engagement platform- Led the initiative for Diamond Paints Durasilk Series to create a point of interaction with consumers, opinion leaders and influencers- Launched equity building campaigns for Diamond Paints with new brand positioning based on it being the category leader - Successfully Bon Vivant - a premium cola in the CSD category with a campaign driven through a holistic engagement plan to successfully achieve desired increments in brand imagery parameters for Gourmet Foods- Part of the team that won the pitch for Rupali Foods and worked through and through with the client and research agency on focus groups, consumer surveys and concept testing

Lahore, Pakistan

- Effective Strategic Planning for Haier achieved outstanding results for their corporate and product campaigns- Managed the “Annual Dealers Summit 2011” for Haier at Pearl Continental Hotel- Successfully launched Defence Raya 10 Marla, 1 & 2-Kanal houses campaign and achieved 50% sales within the first month- Managed the Monthly medal Golf Tournament for Haier at Defence Raya- Successfully managed and presented as an MC at the event of Re-launching of the brand “Power” for Bata Pakistan

Lahore

- Developed analysis that led to the optimization recommendations for the client during media planning- Media buying and negotiating deals that are best suitable for the clients budget- Managed the timely and accurate execution of the approved plans - Planned the electronic & print campaign for Servis Shoes Corporation and executed the approved plans- Managed the electronic media (TV & radio) and press releases on the PR activity “Total Service Day” for Total