Circular Computing™ is the global leader in the remanufacturing of laptops, on a mission to create a more ethical, sustainable, and socially responsible way to buy enterprise grade IT.Operating from its state-of-the-art remanufacturing facility, Circular Computing has the world’s first and only BSI Kitemark™ for remanufactured laptops, certifying that it produces products ‘equal to or better than new’ as required by the BS standard 8887. Through its 360-point stage Circular Remanufacturing Process, Circular Computing delivers HP, Dell and Lenovo laptops that look and perform like new, all whilst ensuring carbon-neutral processes and end-product.As a Marketing Manager at Circular Computing, I have the privilege of being part of a mission-driven organization committed to sustainability and innovation in the technology industry.

- Led the creative, visual and design teams through a customer-centric and big-idea-driven ideation approach in a fast-paced data-driven environment that needed agile decision-making and execution- Launched the Buyers Campaign that increased buyer footfall on the app with increased lead generation and decreased customer acquisition cost- Successfully managed the D2 Auditionz Campaign that increased the skilled creator registration by 400% within a month- Repositioned the D2 brand with a renewed value proposition that resonated with the customer’s pain points- Successfully rolled out several multi-channel marketing campaigns spanning email, social media, google, OOH media etc.- Increased traffic to the D2 website with increased spending, AOV and relevant KPIs

Worked on British American Tobacco

- Spearheaded the agency team in the Pepsi Generations Campaign that spanned across multiple consumer engagement platforms while leveraging the global equity of the brand- Successfully rolled out the IMC for Pepsi Battle Of The Bands Season 3 Promo campaign with the objective of gaining brand recall and building brand equity - Re-launched Rose Petal Maxob with a holistic campaign that yielded incremental sales that exceeded the forecast- Led the agency team in Launching Sabroso Aquabuddies campaign that activated the brand message in the Target group through multiple touch points - Launched Rose Petal Perfumed Tissues IMC with results that further enhanced the brand as the market leader with substantial expansion in market share. - Launched Stylo’s Bridal & Winter ’17 campaigns and Eid & Summer ’18 campaigns that exceeded desired increments in brand imagery parameters

- Won 2 Pakistan Advertisers Society awards for effectively launching the Summer Campaigns of Borjan Shoes that achieved outstanding results in the form of record sales, higher market share & improved top of mind recall- Launched multiple Samsung Galaxy Series phones through 360 degree consumer engagement platforms leveraging the global equity of the brand - Successfully launched Diamond Paints Ace Duraflex, a first of its kind paint, amongst influencers & consumers through a 360 degree consumer engagement platform- Led the initiative for Diamond Paints Durasilk Series to create a point of interaction with consumers, opinion leaders and influencers- Launched equity building campaigns for Diamond Paints with new brand positioning based on it being the category leader - Successfully Bon Vivant - a premium cola in the CSD category with a campaign driven through a holistic engagement plan to successfully achieve desired increments in brand imagery parameters for Gourmet Foods- Part of the team that won the pitch for Rupali Foods and worked through and through with the client and research agency on focus groups, consumer surveys and concept testing

- Effective Strategic Planning for Haier achieved outstanding results for their corporate and product campaigns- Managed the “Annual Dealers Summit 2011” for Haier at Pearl Continental Hotel- Successfully launched Defence Raya 10 Marla, 1 & 2-Kanal houses campaign and achieved 50% sales within the first month- Managed the Monthly medal Golf Tournament for Haier at Defence Raya- Successfully managed and presented as an MC at the event of Re-launching of the brand “Power” for Bata Pakistan

- Developed analysis that led to the optimization recommendations for the client during media planning- Media buying and negotiating deals that are best suitable for the clients budget- Managed the timely and accurate execution of the approved plans - Planned the electronic & print campaign for Servis Shoes Corporation and executed the approved plans- Managed the electronic media (TV & radio) and press releases on the PR activity “Total Service Day” for Total