Chief strategist leading marketing consulting efforts for clients.

My experience as an executive level marketer has allowed me to lead marketing, media relations and creative teams - responsible for product/brand development, digital platforms, sales marketing and mobile. This is reflective of my experience at ABC Radio Networks which is now Cumulus Media Networks.Core responsibilities included: strategic leadership to grow the networks’ portfolio of brands through marketing; and driving business development/marketing strategies for the network’s affiliate sales group, national sales, and local station (O&O) advertising sales teams Branding leadership with high profile brands:• Marketing responsibility for one of the US’ most successful radio network groups, encompassing media’s #1 news brand, ABC News Radio, and leading the marketing rollout of ABC Digital• Chief marketer for the launch of a new 24/7 sports platform, CBS Sports Radio to compete with ESPN Radio• Chief strategist for the rebranding and activation of a $300 business – repositioning company assets and name after the sale of ABC Radio properties by The Walt Disney Co. to Citadel Broadcasting • With consumer facing marketing and PR strategies generated $1M+ in earned media from integrated marketing initiatives using radio coupled with other platforms (web + media + events + social + word of mouth marketing, etc.) for several high-profile brands• Key strategic player in ground-breaking initiatives such as ABC en Español. Developed successful plan integrating offline and online opportunities to penetrate the Hispanic market, helping ABC become the first non-Hispanic owned network business in the US• Supported investor relations, strategically messaged issues and opportunities for Wall Street

• Core responsibilities: led corporate marketing efforts; external PR and internal communications management (1,200+ radio stations)• Chief marketing strategist with responsibility for the rollout of corporate marketing programs for local market activation• Partnered with Programming and Digital teams to develop content, test in beta markets and execute nationally• Chief marketing strategist for unprecedented radio initiative – Less is More – a effort to reduce the amount of on-air clutter, providing a better environment for advertisers and listeners­ Less is More marketing effort produced an award-winning campaign “Better Radio,” the recipient of Ad Age’s SAM Award for ad effectiveness­ Created campaign website leveraging SEO strategy of tags, links and rich content to drive marketing and business KPI’s; site was also highly lauded by Yahoo.com­ Developed and executed Less is More multi-city road tour to increase advertiser buy-in• Led crisis communication planning and strategy team