Account Experience: Google Pixel North America with a focus on the Google Pixel Sports (NBA/WNBA) and Music (Hip Hop 50th Anniversary) partnershipsAccountable for the direction, organization, and delivery of Google Pixel’s digital marketing activities in support of current and forthcoming Pixel phones (Pixel 5/5a, Pixel 6/6a, Pixel 7/7 Pro/7a)Lead Google Pixel’s Paid Media across the NBA 2021-22 and 22-23 basketball seasons to embed them within the NBA ecosystem and fandom as the official fan phone of the NBAInternally coordinate with, manage and support teams (Sports and Entertainment, Planning, Activation, Strategy, Video Investment and Analytics) and externally act as agency representative within NBA inter-agency team to activate against major tentpoles (TipOff, Christmas Day, Trade Deadline, ASW, Playoffs) and season-long media presenceOwn day to day relationship with Pixel MediaLab & Product Marketing Managers at Google ensuring flawless delivery against client’s Consideration objectives on all campaigns

I worked at the Media Kitchen as a Senior Strategist on the Goldman Sachs client team planning/executing across multiple channels including (but not limited to) Audio, Content Syndication, Paid Social, Partnerships and Mobile

Account Experience: Synchrony Financial, Showtime Network, E*TRADE Financial • Strategize, plan, negotiate and execute multi-faceted performance and brand media campaigns across Entertainment and Financial Services clients ($20MM+ annual budgets) to drive positive brand metrics, ROAS and exceed client CPA goals • Lead communications and collaborations between departments (Strategy, Account, Creative, Analytics) in order to deliver holistic advertising solutions • Lead and train Media Planners and Assistant Media Planners responsible for campaign trafficking, activation and stewardship (pacing, optimizations) • Develop and deliver client presentations on campaign performance, advertising strategy and the latest industry topics

Account Experience: Penske Media Planner for Penske account managing over $9MM in campaigns serving the Consumer Rental, Leasing, Logistics, Logistics Latin America and Used Truck lines of business including tactics such as display, video, native advertising, social media, mobile, lead generation, content marketing, print, OOH and programmatic buying• Work closely within team of Assistant Media Planner, Media Supervisor, Associate Media Director and Group Director to plan, negotiate in order to obtain added value and best available pricing, implement, track and optimize campaign in order exceed client KPIs for CTR and acquisitions through advertising• Develop and present monthly digital reporting presentation to clients and internal stakeholders to analyze client performance against campaign KPI’s while optimizing towards awareness goals as measured by brand study data and acquisition goals as measured by view and click based attribution data• Act as daily contact for clients while partnering with internal departments such as Account Management, Project Management, UX Strategy, Production and Creative• Monitor marketplace to guide campaign strategy and deliver points-of-view on potential first to market opportunities

Account Experience: Eaton Electrical Sector, Eaton Power Quality, American Cancer Society, Experian Free Credit Score, Williamsburg Area Destination Marketing Committee (WADMC)• Formulated strategic media recommendations and plans for yearly and quarterly digital campaigns and points-of-view covering emerging platforms and opportunities. • Communicated with vendors, managed RFP process, assisted in the evaluation of properties, negotiated rates and timing and issued insertion orders for media campaigns. • Assisted with the execution (Flashtalking trafficking) and measurement of media plans, including analysis and performance reporting in order to maintain pacing, optimize towards highest performing and exceed client KPIs for the campaign• Issue and maintain buy authorizations for clients and assist in resolution of invoice discrepancies in order to maintain a balanced budget

Account Experience: Nike, Carhartt, Umbro, MyMusicRx• Researched Lower East Side neighborhoods to leverage local insights to strengthen the cultural relevancy of Nike Basketball’s Lower East Side 360-degree campaign• Identify popular and niche social media websites to support development of YouTube Original Channels in order to inform and direct campaign social strategy• Issue and maintain buy authorizations for clients and assist in resolution of invoice discrepancies in order to maintain a balanced budget