Special Projects | Strategy
Dubai, United Arab Emirates
Responsible for delivering the Expo 2020 / Talabat partnership project reporting to the Head of Special Projects, where we built an innovative state‐of‐the‐art Cloud Kitchen featuring more than 30 brands.- Responsible for managing all end‐to‐end Expo2020 SOPs and compliance documentation from our brands, as I was assigned also to be the ALO on behalf of Talabat to look for the accreditation of more than 500 people.- Supporting with all functions impacting the project from the Product team, marketing, finance, legal, logistics, kitchens, and partners by enhancing the delivery process of the project on time- Setting and measuring KPIs needed for the project based on the quarterly OKRs.- Achieved an increase of 20% in daily order rate by applying different strategies within the 6 month of the project- Working alongside the data team on tableau to better understand customers behaviour- Engaging in customer surveys to ensure the ideal service fees to be charged. In addition to analyzing competition in the market for more than 50 brands.(Expo project)- Setting up the Expo2020 tickets on the app, therefore, developed A‐Z the workflow needed from listing to dispatch- Working with the SSC team to ensure the ticket ordering delivery process- Developed and executed the marketing plan resulting an increase visibility of 40%- Prioritising among features for a new feature launch and setting metrics for success
