On a mission to double ARR from $5M to $10M in one year.

Lead a high-performing team across Canada marketing: - Grew marketing-sourced revenue 7x within two years- Engaged customers across small, commercial and enterprise segments- Pioneered an ABM strategy that grew number of deals by 40%

Led the small business go-to-market strategy and execution that made Canada the fastest growing region at Cisco: - Achieved over 40% marketing pipeline and revenue growth annually- Created award-winning campaigns across Cisco.com, events, email, social, and partnerships - Grew our reach by 5x through key 3rd party sponsorships including BetaKit and Women of Influence

Lead a talented team of five marketers across content, web, email, marketing operations and paid media to increase marketing sourced pipeline by 110% in one year.

Accelerated marketing revenue growth by 30% each year with integrated campaigns across SEM, webinars, email campaigns, paid social, content syndication, customer success stories and sales enablement.

Developed and executed an integrated go-to-market strategy across North America and Europe that made us the second largest voice biometrics provider within 2 years.- Lead Analyst Relations with Opus Research and Gartner

Developed and launched a comprehensive demand generation program that increased the company’s annual run rate by 100% within one year.

Lead all marketing for IT helpdesk software provider including content, web, social. Implemented Salesforce and Hubspot to create a demand generation engine that drove awareness and revenue growth in the customer support space

Developed QA and forecasting tools for DB2, IBM's flagship database software at the Toronto Software lab during my 16-month internship at U of T engineering.