MediaTech, Sports & Entertainment

Digital Priority is an AI Strategy & Solutions company based in Saudi Arabia (an XGUARD sister company). We focus on making AI simple to businesses, and making businesses simpler with AI.Our What: We provide organizations, specialized and ready AI solutions, both Saudi-born and International. Our How:In Saudi- We work closely with the local Tech-ecosystem, the likes of (The Garage, MCIT, SDAIA, & NTDP) identifying, scouting, and vetting the best technological innovations through the accelerators and venture builders, to take to Market.Internationally - We help companies seeking to enter the Saudi Market to test their products and innovations with our network of clients and act as their Business Development Arm and GTM partners in the Kingdom.

• Advising, scoping, planning, and executing Emerging-Tech integrations (AI, Blockchain, Spatial Computing) for corporates and innovative organizations curious to get into the Em-Tech space • Developing the Strategy for clients seeking to adopt emerging-tech into their businesses • Implementing the strategies along with our selected technology partners• Managing project planning and implementation from start to finish• Building the business pipeline and identifying prospective Clients across UAE, KSA, Lebanon, and Canada• Identifying potential Technology partners and evaluating their business profiles• Drafting MoUs with potential partners• Drafting Partnership Agreements with selected partners• Building XGUARD presence through in real Life (IRL) events across the kingdom• Signing Agreements with established communities in Saudi Arabia in order to spread awareness about emerging technologies • Understanding the legal requirements, and differences in various countries of operation to better draft contracts and agreements.

Mentored ~50 startups graduating 3 consecutive cohorts First Artificial Intelligence focused Accelerator in partnership with (Saudi Data & AI Authority (SDAIA) and National Technology and Development Program (NTDP)

• Studied regional market needs and innovation trends to better identify partnership opportunities• Understood the Legal requirements and processes of every country when it comes to patient confidentiality, data regulations and privacy policies• Identified the right technology partners based on clients’ goals and needs• Evaluated and assessed potential vendors prior to engaging in commercial agreements• Integrated various licensing models, into deal’s commercial model• Expanded the IHS Digital Portfolio to cater for the continuously changing hospital needs.• Ensured a fast-paced adaptation to the evolving digital transformation in the Healthcare industry• Tailored organization’s value proposition to customers, and its underlying commercial & operating model to establish the right agreements

Lead the Deployment of Medtronic's Remote Patient Monitoring solution across CEMA, managing 6 leading countries simultaneously (KSA, Egypt, Poland, Czech Republic, Turkey and Romania)The continuously challenging healthcare needs, during the pandemic, forced Medtronic to adjust its care delivery into a more dynamic, safe and efficient system.Our Remote patient Monitoring solution, responded to the needs for improving efficiency and maximizing capacity, ensuring better outcomes, and ensuring continuity of care outside the hospital!Our Solution combines 3 complementary components:1) Digital Patient Engagement Platform2) Clinical Protocols Library & Knowledge Base3) Pathway Digitalization & Optimization

• Participated as a Solutions expert in the deal pre-acquisition process by supporting in technical and financial proposal development and providing subject matter expertise. (Deal Highlights: 1st PPP for Medtronic contracted with a Ministry of Health Globally and in KSA, Deal Value = 4.7Mn USD)• Developed data outcome dashboards, resource models, and project timelines, and transcribed them into decks used as official client documents, aligning with the commercial strategy. (decks created for 10+ accounts in 4 different countries)• Participated with our Disease State Management (DSM) Leads in EMEA in developing and packaging our solutions into standardized offerings as an effort to establish a universal commercial language• Took major part in supporting the Marketing and Market Development team, in creating (from scratch) brand identities for our clients, conducting positioning workshops, developing content material (vision/mission statements/values/Objectives/Services..etc), marketing strategies and PR campaigns as part of promoting growth• Provided Lean and Six Sigma Training to over 100 Hospital Staff members (Top and Low Level) in 3 different accounts in the Kingdom of Saudi Arabia • Actively Performed on-site Process Improvement Projects for over 5 accounts simultaneously, which included Interviewing top level management to assess the "as is" situation, followed by real time data measurement scans, gap analysis and value stream mapping, to conclude an optimized process using lean and six sigma methodologies, and Operational Excellence (OpEx) benchmarks

Bariatric Business Consulting (BBC) concept is a tailor-made consultative approach for solving our customer’s challenges and has been successfully implemented with bariatric clinics within Europe,South America and the Middle East.Challenges are transformed into solutions, and solutions are implemented as short and long term projects. This concept has produced long-term customer loyalty and significant market sharegains within the respective markets. EMEA saw market share increase from 27%-62% and in MEACAT up to 100%• Co-Lead 3 bariatric accounts across the region, offering tailored consulting services packages with a standardized approach of 3 client engagement stages: 1.Challenges, 2.Solutions and 3.Implementation Plan in order to protect or increase market share. (MKT Share increased from 60% to 90% in 1.5 years for 2 accounts, and managed to protect a big account at 100% MKT Share)• Managed and Coordinated with relevant stakeholders (client, 3rd parties, legal & compliance..etc) externally and internally within the matrix environment to guarantee project delivery up to client expectations and company standards

• Utilized Simulation skills on the Riyadh Metro Project to analyze and advise client on the best logistics and transportation plan for heavy machinery that resulted in Reducing the Risk Costs by 45% (from $500K to almost $276K).• Utilized Simulation skills to analyze the Precast Segment Line Manufacturing Process (RMP) in order to reduce the risk of delay to Tunnel Boring Machines (TBM)s through low segment production rates. (Process generated a total soft saving of $5.03M and hard savings of around $90K.)• Delivered up to 5 Yellow Belt Waves (15 staff members each) of Lean and Six Sigma training for Process Management System (PMS) and Process Improvement Project (PIP) and certified those completing their projects successfully.

Riyadh Metro Project ($10 Billion for Lines 1 & 2)BACS Consortium (Bechtel, Almabani, CCC, Siemens)

Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and coordinated independently, on a community-by-community basis

Summer Intern-Assistant Project Engineer-Based in Paddington: I was assigned financial tasks, having to deal with generating savings vs forecast tables and producing profit curves to realize funding periods for the corporate-Scheduling/Calendar: Pulled out a calendar for the whole Performance Management team including details about contract meetings, important deadlines, drafting quarterly objectives, etc.-Based in Reading: I was exposed to basic methods and concepts of Lean and Quality Management. Met with Senior Managers to help develop and update STIPs as I knew more about that concept throughout. -Data Location Management: I pulled out a presentation about Data Management suggesting solutions for better location storage, exchange and sharing.-In short, this training developed my sense of communication, innovation and leadership skills. I was introduced to Performance Management as a big title, and learned how to hold meetings, manage time, improve quality of work. I learned the major "Success" parameters behind construction projects, as well as vital lean concepts such as (DCOM, Six Sigma, etc)