AAX, the industry leader in permission-based monetization solutions for ad-blocked inventory, was a robust programmatic exchange dedicated to publisher revenue recovery and effective brand reach across over 250 million consented users. - Full operational and business leadership of global team responsible for buyer and seller exchange integrations, upsell and optimization of profitable, growing business- Launched new platform that grew to 10% of total company revenue in under 3 months- Established KPIs and operational efficiencies that improved customer retention, decreased time to launch, and increased CPM- Spearheaded post-merger migration of AAX accounts to consolidated platform retaining 97% of revenue and safeguarding customer trust during rapid transition- Core contributor to product gap analysis and roadmap development to synthesize institutional knowledge into elevated, comprehensive offering

Minute Media is a leading technology and digital content company. Its proprietary video and multimedia publishing-as-a-service platform powers creation, distribution, and monetization for third-party publishers, advertisers, and its own top-ranked sports and culture content brands. - Hired, trained and managed a team of six sellers and account managers to drive adoption of Minute Media’s video player to increase reach for direct and programmatic deals- Negotiated exclusive and non-exclusive deals across multiple lines of business- Collaborated with Sales to package inventory, achieve delivery and campaign KPIs - Spearheaded full update of business infrastructure for supply strategy including billing, data, reporting, legal and onboarding

Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. - Drove annual revenue from $2M to $150M, scaling platform from 25 to over 5,000 domains - Launched over 20 new ad products and highly profitable SaaS solution for publisher sales teams that achieved 7-figure run rate in under 18 months- Owned channel partnerships with Google and Amazon that yielded significant percentage of company revenue- Developed and executed GTM strategy for CTV, app, video and global supply initiatives- Built and led a fully distributed team of account management, operations, and analytics resources - Established self-serve offering as beta partner for Google Onboard Online program, comprised of sales collateral, automated workflows, opt-in legal framework, and customer-facing documentation

Designed and delivered upper-division course for the Strategic Communication concentration within The Media School at IU Bloomington. Course examined the technical infrastructure of digital advertising through case studies of leading companies as well as emerging trends and contemporary challenges.

Closed strategic sales that increased national footprint of client base by 20% and developed market and competitive analysis for 30+ targeted expansion territories. Planned and executed transformational revenue initiatives that increased the value of over 4M transactions yearly; directly responsible for 40% increase in revenue. Owned API planning and strategy execution, operational management, and growth of developer community