Ombeline Berger Email & Phone Number

France

Launch of the Loyalty Program of The CMA CGM Group "Sea Reward" and bring clarity and consistency on what The CMA CGM Group is offering: > Structuring and Monitoring the execution of key projects (incl. SLA, pricing structure, go-to-market strategy, value proposition). > Work on continuous improvement of the Value-Added services portfolio (identification of new opportunities, aligned with markets trends & commercial strategy). > Manage the performance worldwide of a range of products (definition of objectives and associated KPIs with management, monitoring and report).> Change : design trainings and awareness actions to foster internal understanding.Adobe Creative Suite Advanced (Indesign CC CS6, Illustrator, Photoshop,...)PSPO certificationQliksense DeveloperAI certification with BCG - AI Enthusiast Program

Marseille, Provence-Alpes-Côte D’Azur, France

> Marketing Strategy Development: Conducting market research to identify trends, target audiences, and competitive positioning. Creating and executing comprehensive marketing plans to promote our renting, transactions and property management services in Marseille and Nice.> Communication Management: Overseeing all internal and external communications, ensuring consistent messaging across various channels (online and offline).> Content Management: Wrote numerous articles on the real estate market for the "blog", enhancing the website on Wordpress to boost engagement and SEO.> Campaign Management: Planning and executing marketing campaigns, including digital and event-based initiatives.

Marseille, Provence-Alpes-Côte D’Azur, France

Create and execute the annual marketing plan> Develop compelling value propositions.> Identify and prioritize target audiences.> Strategically plan, execute, and manage the marketing plan through targeted campaigns across all customer contact channels (websites, emails, promotional banners).Optimize the visibility of our offer to our worldwide targets> Oversee the strategy and creation of campaign content (Adobe Suite).> Develop tools for campaign implementation (Publisher, Eloqua, PIM, CMS web, Teamsite).> Generate business opportunities for the sales network.> Conduct comprehensive competitive analysis.Tracking and Analysis> Monitor execution and provide comprehensive end-to-end campaign reporting to measure ROI (open rates, CTR, conversion, revenue).> Enhance lead tracking and follow-up actions by the sales network (Microsoft Flow, PowerApps).

Marseille, Provence-Alpes-Côte D’Azur, France

> Assist in developing and executing international marketing campaigns.> Collaborate with cross-functional teams to ensure consistent messaging. Support the creation of marketing materials and content with different stakeholders (Breakbulk, Intermodal, Reefer, Value-Added Services and eCommerce teams).> Conduct market research to identify trends and opportunities to increase the visibility of our offer worldwide. > Coordinate and assist in organizing international events and webinars.

Région De Marseille, France

> Boost Company Visibility: Drive online/offline presence through strategic management of business and institutional content.> Market Analysis: Identify key trends to amplify our market impact and visibility.> Develop Multichannel Communication Plans: Craft and execute comprehensive communication strategies across various channels.> Facilitate International Meetings: Organize and lead engaging and productive meetings with global teams.

Région De Marseille, France

Social Media (Facebook / Instagram):> Manage and grow CMA CGM's brand presence on Facebook and Instagram.> Create and engage the Group’s digital communities (currently 179,547 members).Corporate Website:> Oversee CRM acquisition strategies.> Continuously update and enhance the Group's corporate website.> Propose and implement site improvements for both front and back-end.> Report and follow up on bug resolutions with external providers.Digital Marketing Campaigns:> Design and execute digital marketing campaigns to boost the Group's brand and business.> Manage digital marketing efforts beyond social media (SEA, SEO, retargeting, CRM, email marketing) to promote global events and exhibitions.> Develop a comprehensive SMO plan.Cross-functional Projects:> Oversee internal and external content production (writing, videos, graphic design) in collaboration with the Communication Factory.> Participate in crisis communication efforts.

Région De Marseille, France

> Promote Aqualink International's brands outside Europe through event management (mainly in Asia).> Assist in the creation of Aqualink International's website (design, UAT phases, launch).> Develop and propose a Social Media Optimization (SMO) strategy.> Create and manage international marketing campaigns.> Develop marketing and communication materials for international audiences.

Marseille

> Member of the association's board.> Complete development of the only English guide in the PACA region.> Collaborated with a graphic designer for the guide’s artistic creation.> Trained and managed a team of 45/50 people from Citadingue, specifically the Crazy team (3 people).> Organized and managed public (guide launch, parties, guided tours) and private (partner cocktails) events.> Developed and managed a 2-year digital strategy for Crazy City (two apps, website, social media).> Approached international companies and local businesses.> Customer follow-up over two years.

Région De Marseille, France

> Team Management: Leading a small, dedicated team to achieve editorial and commercial goals.> Content Creation: Writing compelling articles in English about Marseille.> Business Development: Securing new partnerships through effective commercial outreach.> Project Management: Overseeing the magazine’s production from concept to publication.> Bilingual Communication: Proficient in both French and English to bridge cultural and linguistic gaps.

Région De Marseille, France

International Marketing

Lycee Saint-Marc, 120 Ects

Bac Es Mention Très Bien - Mention Européenne

Education record

Synergologue

La synergologie permet de mieux appréhender l'être humain à partir de la structure de son langage corporel. Cette discipline s'appuie sur.