Director, New Markets & New Business
CurrentEXPERIENCE: As Director of New Markets & New Business, I drive strategic growth by leveraging my expertise in market analysis, strategic planning, business development, channel strategy, and digital transformation. I am responsible for identifying and opening new markets for IWT products and technology, aiming to diversify revenue within current customer segments and new verticals. I help to bridge the Sales and Marketing teams as we collaborate to develop and execute Go-To-Market (GTM) strategies. I support Marketing with market research and developing strategies to launch and market new products. I build strategic partnerships and develop channel relationships. I collaborate with Product Development to create strategies, drive initial wins, and support the transition of released products to the Sales team.My core focus areas include:• Target Market Identification, Analysis & Expansion• Market Expert, Vision, & Strategy• Sales Enablement & Best Practices• Channel Enablement• Demand Generation• Product Roadmap CollaborationCOMPANY OVERVIEW: Innovative Wireless Technologies (IWT) is a leading supplier of wireless voice, texting, high-speed data communication networks, integrated systems, and contract engineering design services. IWT serves commercial, industrial, public safety, and defense customers. IWT’s integrated solutions are deployed in some of the world's largest, most remote, and most demanding environments. Since opening its doors, IWT has been a leader in wireless development through innovation, helping its customers achieve breakthrough gains in efficiency, situational awareness, safety, and operational efficacy. IWT applies its expertise daily in systems engineering, modeling, software, hardware, and lean manufacturing to solve customer challenges - wirelessly. IWT specializes in transforming customer ideas into solutions through wireless innovations. Always Thinking. Always Solving. Always Innovative!