Marketing Coordinator
CurrentAs the Marketing Human Coordinator at Harriman Programs a pivotal after-school and summer program serving diverse communities in New York, I lead strategic marketing and communication efforts to enhance brand visibility and engagement. Here's an overview of my responsibilities and achievements:Strategy Development: Design and implement comprehensive marketing strategies that align with the organization's goals of promoting financial literacy and enriching extracurricular experiences for children and youth. Adapt strategies to accommodate various platforms including digital, social media, and print, ensuring cohesive and effective brand messaging.Digital Marketing: Manage and grow the organization's online presence across multiple platforms including LinkedIn, Facebook, Instagram, and TikTok. Employ targeted advertising, content marketing, and community engagement tactics to increase followers and engagement.Event Marketing: Spearhead marketing campaigns for key organizational milestones, including the 10th-anniversary celebrations. Plan and execute promotional activities, securing media coverage and community participation.Content Creation: Produce engaging content that tells the impactful stories of our students and programs, including press releases, blog posts, newsletters, and promotional videos.