Vanessa Omeike Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Develop and execute product strategies for Wheelhouse and Conformii, including defining the product roadmap, feature prioritization, and go-to-market plansConduct market research, customer interviews, and competitive analysis to identify customer needs and market opportunitiesCollaborate with cross-functional teams including Engineering, UX/UI Design, Sales, and Marketing to develop and launch innovative and successful productsManage the entire product development lifecycle, including defining product requirements, creating wireframes and prototypes, and overseeing product testing and launchEnsure the products are delivered on time, within budget, and with high quality standardsAnalyze product performance metrics to continuously improve the products and meet customer needsWork with sales and marketing teams to develop product messaging, positioning, and go-to-market strategies that resonate with customers

•Implemented an archive system to track A/B tests, pre/post tests, and feature launches for Getty Images and iStock websites, enabling data-driven decision-making and improving stakeholder satisfaction by 40%•Conducted A/B tests and market research and analysis to identify trends, customer needs, and opportunities for product improvement and expansion while monitoring product performance and KPIs in a B2B environment•Facilitated cross-functional collaboration between analytical, marketing, development, and design teams, leading to improved communication and alignment, resulting in a 10% increase in efficiency and a 5% reduction in time-to-market•Established and presented product roadmaps to executive leadership, aligning product strategy with business goals, and ensuring stakeholder buy-in and analyzed market trends and competitor activity to inform product strategy

Canada

•Implemented archive system to track and analyze A/B tests, pre/post-tests, and feature launches on Getty Images and iStock websites •Directed a team of 7 product managers in the administration and utilization of the archive, monitoring effectiveness, efficiency, and stakeholder satisfaction•Improved productivity and efficiency by 15% through a reduction in PM communication and streamlined test availability discussions across countries•Conducted A/B tests and monitored KPIs to track product performance and measure success against goals•Led and organized regular collaboration meetings with the product and analytics teams to ensure alignment and effective communication, contributed to test design, and resolved geographical testing conflicts

Calgary, Alberta, Canada

• Owned go-to-market strategy for new program offerings, beginning with market research and user segment selection through to post-launch feedback, signing up 250 additional students in nine months• Led team of 10 counselors, youth workers and principals to design and launch five behavioral workshops for junior and senior high school students using de-escalation practices, reducing suspension incidents by 60%• Cultivated deep relationships with students to better understand their specific academic needs, incorporating their feedback into cohesive development plan improvements• Collaborated with business and senior leadership to define program roadmap, strategy, and overall vision• Strategized A/B tests to optimize workshop schedule and presentation, boosting user engagement by 20%

Calgary, Alberta, Canada

In this role, I registered 40+ low income and newcomer families into the YMCA community using Salesforce (SaaS) and provided necessary information regarding additional resources. I monitored the activity of new member services staff, provided on the job training, and ensured they adhered to YMCA Policies and Procedures. I updated thousands of members’ information accurately and filed membership agreements safely and received compliments from patrons and co-workers regarding my superb customer service skills. My experiences as a member services representative reminded me why I chose to work at the YMCA four years ago. They aid many families through an abundance of welfare programs and are dedicated to making healthy lifestyles more accessible. At the YMCA, I discovered the value of constancy and learned to exercise patience in dealing with people.

Greater Calgary Metropolitan Area

• Managed product development from ideation to rollout in an agile environment, working cross-functionally with developers and designers to launch landing pages for the main website, improving conversions by 18%• Facilitated agile ceremonies including daily stand-ups and maintained alignment between product, design and engineering stakeholders, increasing team productivity by 15% on JIRA tickets• Performed competitive analysis to better understand other health and wellness offerings in the industry including their product strategies, features, and UX/UI to help drive the product roadmap• Translated business needs into detailed product requirements and user stories, boosting sprint velocity by 7%• Prioritized and groomed backlog of features and improvements, communicating status to internal teams• Monitored KPIs and customer satisfaction to track product performance and measure success against goals

Calgary, Alberta, Canada

I was selected for this competitive paid youth employment program as a new graduate (funded by the Govt of Canada) among hundreds of applicants. I acquired knowledge in career resiliency, efficiency, presentation skills, and money management.

Edmonton, Alberta, Canada

To grow as a mentor, I lectured high school students in various subjects while using student-led lesson plans. I exhibited patience and positivity when dealing with students to provide encouragement and conquer tough concepts and provided resources for extra practice to boost students’ grades and achieve set goals

Edmonton, Alberta, Canada

For my undergraduate honors thesis, I investigated the role of light touch and vision on balance when light touch stimuli and visual stimuli were applied simultaneously in an incongruent manner. This research is important in the field of health as our bodies and brains rely on information from our senses to produce smooth purposeful movements.

Calgary, Alberta, Canada

In my first full time job as a day camp counsellor, I planned at 5+ recreational activities with physical literacy for various age groups daily. I gained the ability to work in a fast-paced environment and change programs and activity requirements based on needs of the group. Furthermore, I ensured safety of campers within an atmosphere of inclusivity and maintained communication between parents, campers, and counsellors. I had the opportunity to instruct older campers on the skills required to be a counsellor and supervised their efficiency as they volunteered with younger groups.

School For Advanced Digital Technology, Applied Product Management

Bachelor Of Science - Bs, Honors Neuroscience

Activities and Societies: Adaptabilities University of Alberta | Nigerian Students' Association | St Josephs College Womens Residence.

High School Diploma, 10-12