Omer Ercan Email & Phone Number

Istanbul, Turkey

• Develop and implement comprehensive marketing strategies for all brands to enhance the company's market position and achieve business goals. • Lead and manage a high-performing marketing team, fostering collaboration and innovation. • Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, traditional, and social media. • Analyse market trends and competitor activities to identify opportunities and threats, adjusting marketing strategies accordingly. • Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business objectives. • Drive brand consistency and cohesiveness across all marketing initiatives. • Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns. • Manage marketing budgets and resources efficiently.

İstanbul

• Led the creation and execution of comprehensive marketing strategies, incorporating branding, public relations, and communications to elevate the company's market presence and product positioning.• Spearheaded major product launch events, overseeing all aspects from conceptualization to execution, ensuring each event aligned with the company’s brand and marketing objectives.• Managed communications and cultivated relationships with key press members and influencers, enhancing the company's public profile and media coverage during critical product launches and events.• Led the creation and delivery of compelling launch presentations, effectively communicating the value proposition and key features of new products to diverse audiences, including media, stakeholders, and customers.• Implemented cutting-edge digital marketing techniques to increase brand awareness and customer engagement across multiple online platforms, including social media, email marketing, and SEO.• Organized and directed high-impact PR campaigns and events that significantly increased brand visibility and reinforced market positioning, leveraging media relations and strategic partnerships.

İstanbul

• Product management off all Mitsubishi Motors models and versions, benchmark against competitor set• Pricing, cost and profitability analysis• Plan and manage the development of quarterly sales and marketing campaigns• Develop and maintain regular sales and marketing reports• Provide up-to-date market analysis and insight to support senior management• Liaise with suppliers including data providers, creative agencies and PR agencies• Generation of short-term and long-term forecasts, highlighting key business drivers and risks

İstanbul, Türkiye

• Lead and execute all Project Management activities through different phases of new programs.• Lead and champion the Voice of the Customer process and cross functional issue resolution.• Support the Vehicle Engineer Manager by driving the vehicle program attribute and other teams for the right attribute balance based upon the Voice of the Customer and Brand DNA.• Responsible for overall Vehicle Attribute sign off quality during analytical and physical phases of Product Development.• Lead and report engineering change affects on overall program and attribute trade-off discussions.• Took responsibility of Drive Team Leader for Vehicle Attribute Evaluation and Sign-off process.• Execution of test plannings with respect to vehicle count optimization, test plan development, identifying testing shortfalls and complete testing prior to program milestones.• Lead competitor benchmark events periodically and implement new technologies to ongoing project.

İstanbul, Türkiye

• Worked as a Project Leader in multi-national projects.• Support mould design, manufacturing, assembly and improvement activities.• Champion of issue resolution through all development phases.• Single point of contact between customer and internal departments.

Executive Mba

Master Of Science (Msc), Msc - Mechanical Engineering

Bachelor Of Science (Bsc), Mechanical Engineering