As the Head of Marketing with over 15 years of experience in the automotive industry, I am passionate about driving growth and innovation in a rapidly evolving market. Leveraging my Executive MBA and extensive expertise in product management, sales strategy, and external communications, I lead cross-functional teams and collaborate with external partners to create impactful, customer-centric solutions.My role involves overseeing the marketing and sales efforts for a diverse portfolio, including passenger and commercial vehicles, next-generation energy vehicles, caravan products, and BEV chargers. I’m committed to developing and executing strategies that enhance brand awareness, foster customer loyalty, and increase market share.I have successfully orchestrated high-impact quarterly sales and marketing campaigns, provided critical market insights that guide senior leadership in making informed decisions, and played a key role in driving sales performance. My strengths lie in analyzing and optimizing pricing, costs, and profitability, ensuring that each product not only meets market demands but also contributes to the company’s bottom line. I work closely with the sales network, suppliers, creative agencies, and PR firms to deliver compelling marketing and sales narratives that resonate with our audience and strengthen our market position.