• Led the front-end development of the “Articles” section on Tidal Read; formatted, designed, and developed the section through WordPress using HTML, CSS and JavaScript• Developed new user-facing features including content curation based on tagging and metrics (page views, average time spent on page, bounce rate, shares, social media views)• Analyzed the User Experience on Tidal.com and the iOS application to help the software engineers improve the application; identified and fixed bugs including redundant buttons, broken links, and play/pause buttons • Worked with product marketing, sales and other members of the marketing team to develop strategic approaches to increase traffic on the application/website; supported the launch of Tidal’s streaming contest, which offers rewards for regular users