- Responsible for the 4 verticals within Fulfilment; Operations, Project Management, FBD Services and Cross Border Ops.- Ensure top notch customer and seller experience by optimizing end-to-end lead-times for forward and reverse journeys.- Create synergies with Cainaio and other partners to enable an integrated supply chain for cross border transactions.- Manage capital and operational expenditure to ensure costs remain in line with the company’s business plan.Achievements:- Replaced 95% of paper picking with mobile picking, improving picking productivities by ~20%.- Implemented ABC inventory classification and algorithm assisted inventory put-away, improving productivities by ~10%.- Spearheaded the inclusion of women in the operations workforce, fostering diversity and contributing to a more inclusive workplace with 40% female staff in Fulfilment.

- Lead operations, project management and services functions, to provide an optimal Fulfilled by Daraz (FBD) experience.- Manage capital and operational expenditure to ensure costs remain in line with the company’s business plan.- Ensure Fulfilment infrastructure advancements according to the company’s growth targets.Achievements:- Introduced Express Returns offering same day resolution of customer returns for 25% locations, improving CXP and NPS.- Set up 193,000 sqft of fully functional Fulfilment Centers within a span of 75 days.- Introduced sustainable packaging initiatives, contributing towards carbon footprint reduction.- Initiated the Green Fund Program, using proceeds from scrap to fund green initiatives e.g solar powered Fulfilment Centers in Lahore & Peshawar and tree plantation initiatives across Pakistan in collaboration with WWF.

- Manage the end to end fulfilment operations, entailing inbound, inventory, outbound and returns operations.- Responsible for leading a workforce of 400 to 900 resources at 7 Fulfilment centers across the 5 major cities.- Manage operational expenditure to ensure costs remain within budget as per company’s business plan.Achievements:- Launch of Express delivery service enabling same day/next day customer deliveries in FBD cities and adjoining areas.- Designed excel based simulator to forecast head count, operational assets, warehouse area, Opex/Capex based on sales volumes, helping to rationalize costs and smartly plan budgets.- Conducted resource profiling for operations workforce helping to hire the right talent for the right job reducing employee attrition and improving quality of work.

- Conduct value stream mapping of fulfilment processes to identify; eliminate wastages and optimize operational flows.- Design and implemented operations excellence framework for Fulfillment operations.- Conduct time motion study to set productivity targets for operational tasks and optimize headcount.Achievements:- Improved productivity for operation tasks by >15% through VSM improvements and other automation initiatives.- Set up and rolled-out a process compliance framework for Fulfillment operations, maintaining > 95% SOP/5S compliance.

- Migration from Rocket Internet and Implementation of Alibaba systems for Fulfillment, facilitating a seamless acquisition.- Developed standard operating procedures in line with Alibaba systems/guidelines and locally adapted policies.- R&D, procurement and installation of basic operational assets and implementation of automation initiatives.Achievements:- Expansion of the Fulfillment network in KHI & LHE from 87,000 sqft to 176,500 sqft in KLI cities as per planned timelines.- Successful learning & development of fulfillment workforce in line with the Alibaba adapted SOPs.

- Provide visionary leadership to develop and implement educational strategies that cater to the diverse needs of students with special requirements.- Foster an inclusive and supportive learning environment that promotes the academic, social, and emotional development of each student.- Oversee the day-to-day operations of the school, including budget management, resource allocation, and facilities maintenance.- Implement effective administrative policies and procedures to ensure a well-organized and efficient school environment.- Build strong partnerships with parents, guardians, and the community to create a collaborative support network for students.- Organize and participate in community events and outreach programs to promote awareness and understanding of special needs education.- Collaborate with specialized service providers, therapists, and counselors to ensure students receive comprehensive support services.- Implement individualized education plans (IEPs) and monitor student progress.

- Owner of all the operational activities conducted at MyGerrys.com. Specifically, Product Development, eProduction, Customer Services, Graphics and Sourcing & Logistics.- Strategic consulting to keep all channel managers aligned to desired objectives, aligned growth and reporting.- Continuous scope and requirement analysis for all web functions and their automation.- Identifying the right stake holders for the desired functions and constant health checks for an impact and upgrade to all systems.- Develop, lead and implement projects such as company-wide go-to-market plans. Ensuring a timely delivery of projects in collaboration with other departments. - Collaborate with the developers and Product Managers and other colleagues sharing knowledge on product developments and issues, etc. to discuss and implement effective solutions for the team. - Collaborate in planning and execution of grand campaigns and partnerships to increase brand value- Establish relationship with third party service providers and coordinate with them to deploy and operate services.- Manage the complete supply chain cycle from sourcing to last mile.

- Manage the entire Product lifecycle from strategic planning and feature roll out. Identify, conceptualise and develop new products and any amendments/improvements to existing products.- Analyse data science and market trends and identify solutions to support product development- Develop, lead and implement projects such as company-wide go-to-market plans. Ensuring a timely delivery of projects in collaboration with other departments.- Liaise the Sales / Vendor operations team offering support and sharing knowledge on product in order to maximise sales- Collaborate with the developers and Product Managers and other colleagues sharing knowledge on product developments and issues, etc. to discuss and implement effective solutions for the team- Collaborate with the Developers to agree priorities and ensure product developments/amendments are prioritised correctly and as per the business needs- Identify barriers that potentially impact product availability and work efficiently to resolve issues and ensure products remain competitive and effective- Lead cross-functional teams on strategic objectives for sustained, profitable growth

- Analyze user data and customer feedback to solve user problems and improve user experience, conversions and revenue.- Make web/mobile applications more user-centric; leading to increased/higher value transactions.- Align with Central Product Teams, Jumia PMs and management to prioritize feature developments.- Work with Marketing, Category Management, Business Intelligence, E-Payments, Onsite, SEO, CRM, Warehouse/Logistics and management for process solutions and product optimization.- Rollout new product features and training in Daraz Pakistan.- Liaison with central team for product development and roll-out on Seller Center. Automated solution for marketplace sellers.

- Responsible for managing the QC & Content Team, a headcount of 21 FTE’s.- Establish, monitor and optimize weekly/monthly KPI’s for the QC & Content Team (content creation and content fixing)- Ensure premium quality visual and textual content in line with the content guidelines- Ensure SEO editors follow proper procedures and make edits to the current data to enhance SEO.- Oversee the tasks performed by the SKU Generation and Image Sourcing teams and ensure that established content guidelines are met- Communicate with the regional team and implement operating policies and procedures- Liaise with the Head of Vendor Management and PSC Sourcing to resolve issues and ensure inter-departmental coordination- Identify resource requirement for the team and work alongside HR to meet recruitment needs- On the job and off the job trainings for QC & Content team

- Perform an overall quality control check for all product related content on the website.- Compose, modify and update product related information using Content Management Systems.- Screen images at the photography stage to ensure premium image quality.- Prepare quality control reports on a daily basis for all the products quality checked throughout the day.- Prepare size charts for all apparel brands. - On the job training of QC Internees and supervision of projects & tasks assigned to them.- Developed a quality control database to maintain records on daily basis of all products quality checked.

- Conduct activation of the brand in various geographical locations of Karachi. - Swapping Marlboro for other brands with customers and meet the targets set on daily basis.- Collect customer contact information to maintain a database for notifying about future events, news and updates regarding the brand. - Create awareness among customers about the Marlboro manufactured by Phillip Morris Pakistan.