We help businesses to become digital faster, focus on the right opportunity and champion a new mindset.

Brands:Jubilee Life Insurance, HBL, LRBT, PCB, HBL Asset ManagementRole:• Manage integrated brand campaigns to interact with the target audience. • Bring in ideas for new campaigns based on brand guidelines and coordinate with the creative and development team to implement the plan.• Explore new and positive promotional & advertising opportunities on different portals/platforms.• Plan and manage the campaign budget and create performance reports based on pre-defiend KPIs to gauge the impact on different channels.

• Planned and executed marketing strategies and improving them with changing market trends.• Designed email campaigns, newsletters and other marketing material.• Monitored website analytics and improved the website as per analytics feedback and findings.• Brainstorm new ideas for website improvements and coordinated with the design team to implement the changes.• Tracked and report on market trends and various social media platforms to keep the company at the forefront in the industry.• Produced meaningful marketing KPIs dashboards and deliver cross-channel performance reports with actionable insight.

• Develop content calendar according to the brand’s digital strategy including content for social media platforms, products descriptions, blogs etc.• Conduct digital audit and develop progress reports on a regular basis.• Conduct market research to identify, track market trends and digital initiatives taken in the industry.• Actively coordinate with design / marketing team.• Conduct email marketing campaigns on weekly basis to generate online traffic and create awareness about unique brand promotions.• Track and report on market trends online and on various social media platforms