Responsible for managing the online distributor partner for stock management, back office operations management, and delivery processes management with the point view of proactively coordinating and organizing the relationship between distributor’s back office team and Vodafone’s marketing, and IT team of online squad. In addition, responsible for planning the demand of all SKUs quarterly, developing smartphone, tablet, IOT and accessories sales by tracking, and analysis of the reports while prioritizing the customer satisfaction. In addition to these, managing after sales processes including Call Center operations.• Direct report: Director of the Department• Managing 3 specialists and 30 back-office personnels• Scope of Region: Online sales in TurkeyProjects & Key Achievements Highlights:• Increasing sales from 2000 to 22000 in one year• Fast delivery project in Istanbul; increasing average share of Istanbul from 18% to 29%

• Direct report: Head of Department• Leading 2 specialists• Scope of Region: Central Anatolia and Black Sea Region of Turkey, 52 Franchisers, 108 StoresProjects & Key Achievements Highlights:• Highest stock management accuracy ratio with %98,6• Increasing the region sales ratio from %21 to 24% in 10 months• Increasing Samsung Brand Store total share from %5,5 to 6% with the changes in premium system.

Responsible for developing contracted smartphone sales by tracking, and analysis of the reports and managing incentives for the field, proactively coordinating and organizing the relationship between the sales team and terminal core team (Marketing, Product, Proposition, Credit Risk, Portfolio, and Distribution teams), and managing execution of demo devices in-stores. • Direct report: Terminal Trade Marketing Senior Manager• Leading 1 specialist• Scope of Region: Turkey, 1200 exclusive, 2100 semi-exclusive shopsProjects & Key Achievements Highlights:• Semi-Exclusive Channel Boost Project; Managing and coordinating this project which has 600 mio budget yearly. With the first implementation of the project; the sales increased 5% in Semi-Exclusive Channel. • Replenishment Project; Managing semi-automation of stock management of smartphones in stores. • Planogram Project; Managing and organizing the demo device budget, and the execution of demo devices in stores. (20 mio yearly budget)• Smartphone activation system simplification; Creating and managing the simplification of the device activation screens. This project eases the adaptation process of new dealers to the system and decreases the time for device sales in stores.• Advance Payment Project; creating and managing the field execution. With this project; 2000 device has been sold monthly.

Responsible for managing the profitability, efficiency, teams and services of the franchisees/distributors about with respect to Vodafone standards; while managing the sales of Prepaid, Postpaid, Smartphones, ADSL, Accessories. • Direct report: Area Sales Manager• Leading team of 3 Coordinators and 77 Sales Representative / 1 Distributor Manager, 4 Sales Representative and 4 Administrative Staff • Accounts: 8 Dealers with 17 Shops / 1 Distributor with 30 semi-exclusive shops and 120 sub-dealersProjects & Key Achievements Highlights:• Growth in all categories (Prepaid, Postpaid, and Smartphones) compared to the previous year.• More profitable dealers compared to the previous year.• VIP Project: Brainstorming meetings with the sales team each month; and executing in-store best practices which have been awarded by Vodafone. • Awarded by Vodafone about E-Bill Competition for having the highest e-bill rate in Turkey. • Awarded by Vodafone about having the best NPS (Customer Satisfaction) score in Turkey.• Organizing category days which has a positive impact on the focus and sales of categories.• Special Days Project: Planning, executing and managing Executing, monitoring and managing special days in the year which has increased the footfall in stores.

Responsible for all categories (Sparkling, Energy Drink, Fruit Juice, Ice Tea, Water, Sparkling Water, Black & Infusion Tea) sales within the company portfolio; by managing accounts, sales & merchandiser team, P&L of the products, and planogram standards of the company. • Direct report: Area Sales Manager• Leading team of 5 sales representative / 2 supervisors and 70 merchandisers.• Accounts: 35 Local Key Accounts with 90 shops / Uyum & Kiler AccountsProjects & Key Achievements Highlights:• Growth in all categories and SKUs compared to the previous year.• Special Days Project: Planning, executing and managing special days in the year (Back-to School, Mother’s Day, Ramadan etc.) with a high stock level of related products, displays of these products and finally high level sales of these products which enable category management efficiently.• Creating and managing “Insert Project” for 1 branched-account which enabled me to manage all categories in shops. After project, all categories had higher market share in my region, and CCI & Customers had more profits compared to previous month. It is appreciated by Turkey Sales Director by publishing to all sales team as a “Sample Project”.• Creating and managing Expired Product Process Management Project which is coordinated with IT, marketing, finance teams and enabled the company 3 mio TL costs saving yearly. It is appreciated by Turkey Sales Director by publishing to all sales team as a “Sample Project”. • Changing annual agreements period from 1 year to 2 years with the key accounts which prevents the company from documentary processes.

Responsible for conducting brand package sales according to sales target, managing customer relationship, and supervising merchandiser team.

Responsible for marketing & advertising activities of Agency’s programs, conducting detail research of economically potential sectors and writing sector reports, making feasibility studies for the new investment projects, and writing and managing ad hoc projects.

Responsible for inspection and auditing of document records, legal structures, foreign operations, marketing activities of branches (operational auditing), Financial auditing of the branches, and analyzing the financial statements of the customers of the bank.