I'm a serial tech entrepreneur and artist with a deep passion and domain expertise in interdisciplinary innovation, AI, generative design, consumer engagement, and emerging technologies. I'm an associate member of Leonardo, the International Society for the Arts, Sciences and Technology (Leonardo/ISAST), and an established forerunner in the intersection of phygital interaction design, retail media, and AI/ML.Originally from Tel Aviv, Israel, I currently live and work in NJ/NYC together with my partner Tal, our two kids Zoe Frank and El Zappa, and our puppy Bri. As an artist & technologist, my work in new media art has garnered recognition for pushing the boundaries of creative expression. 📖 Storytelling Advocate 📖Driven by a personal journey that defies the conventional, I believe in the profound impact of storytelling on personal growth and well-being. My own experience—from surviving a traumatic event to becoming an artist experimenting with new media—inspires my commitment to helping others navigate their own narratives.💡 Founder and CEO of My What If Foundation 💡Currently, I'm thrilled to lead the charge as the Founder of My What If—a platform dedicated to help individuals overcome trauma and depression through generative simulations answering life's "what if" questions. What If is not just a project; it's an exciting venture that empowers individuals to explore alternative realities, fostering inspiration and resilience.🌐 Let's Connect! 🌐If you're passionate about storytelling, technology, or the potential for positive change on the global mental health crisis, I'd love to connect. Let's collaborate, share ideas, and explore the endless possibilities of My What If.