Omer Kaplan Email & Phone Number

Dallas, Tx, Us

As CPO, I lead Sonara Health's product, design, and engineering teams in advancing our mission to remove treatment barriers for people with opioid dependency, empowering them to live the life they desire.By aligning Sonara's product strategy with the company's mission, vision, and business objectives, our team works cross-functionally to drive growth, scalability, and innovation in the medication-assisted treatment field, making a meaningful impact on people's lives.

Dallas, Tx, Us

Dayton, Oh, Us

Dayton Children's is an award-winning, top pediatric health-system. I am proud and thankful for the opportunity to take part in the relentless pursuit of optimal health for children and their families. • Ownership over Dayton Children's direct to consumer (DTC) product lines, prioritizing mission-critical products that contribute to the organization's mission and business goals: Patient experience, patient access, patient-clinician communications, data-infrastructure and more. • Co-developed Dayton Children's digital engagement long-term roadmap. • Defined the strategic direction the organization's product portfolio and prioritized development efforts. Collaborated with cross-functional teams, including engineering, design, and marketing, to ensure alignment and successful execution.• Fostered a culture of continuous improvement and innovation within the product team: Continuous discovery and user research, data-driven decision-making, and agile development methodologies. • Provided thought leadership to Dayton Children's executive leadership in the context of challenges, regulations, and emerging trends. Conducted market research, competitive analysis and offered guidance for expanding and innovating on top of the current product portfolio.

ooVoo (acquired 2016 by Krush Technologies) was a market leader video communication application for teenagers and young adults with 220M registered users and 440,000 daily active users globally.• Product leadership over ooVoo's main product lines: Mobile (iOS, Android), Web and emerging platform - focusing on user retention, and growth. During my tenure, I helped growing ooVoo's user base from 65M to 220M, improved retention by 30% and set up the platform of its 2016 acquisition. • Owned the product lifecycle across all verticals, defined product strategy and its short-term (annual) roadmap. Provided support for the company's senior leadership when crafting its vision and long-term roadmap. • Engaged in product discovery, prototyping, writing product requirement documents (PRDs), collbaorated with design and engineering teams to deliver world-class products and experiences using Agile and best in class frameworks (JIRA, Git, Continuous integration). Planned and conducted A\B & multi-variant experiments. • Led an initiative to improve user onboarding by mapping user journeys based on intent and serving personalized registration flow. Resulted in 30% improvement in Day-3 retention and conversion to engagement. • Notable accomplishment - Led a company initiative to break into the Chromebook space, built ooVoo from Chromebooks from zero to one, resulted in 10% increase in growth and a new business line for the organization. Identified a segmented market share and user needs, conducted user interviews, user research and product discovery.

Xnet (acquired and merged into Ynet, 2021) was Israel's leading online lifestyle magazine. As the first product hire, I planned the organization's product marketing roadmap and product lines. Built the product roadmap, wrote product requirement documents to support implementation of eCommerce strategy and product marketing operations.

Tel Aviv, Il

Teenk is Israel's largest marketing agency specializing in teenagers and young adults. Hired to build the product team from scratch, manage technology partners and establish the company's technology stack. Built products (web applications, mobile enabled experiences) for the largest clients on the market. Rebuilt the Teenk's CRM and lead management platform from scratch.

First product hire at Bona (bona.co.il): Israel's largest social network for teenagers. Acquired in 2008 by Yedioth Internet.Scaled the product organization, built the product roadmap, and managed development teams and implementation. Guided the company through the acquisition and ended managing all teen initiatives at the parent company.

M.A, Communications

B.A, Communications & State Studies