Commercial & Corporate Sales Strategy and Project Management for ABFC Countrywide- Team Management (Developing my team of Commercial Leaders as they then manage their own team members across GCC & Pakistan).- Sales Support Leadership (commercial support futures; globalisation; and resource optimisation through virtual team working)- High Value Customer Relationship Management (strategic direction and planning of High Value customer segment).- Performance and Business Cycle (Commercial opportunity identification and forecasting to push pan regional sales team to achieve targets).- Sales Planning (structural and market planning alongside central head office team for PAK&ME team. Additionally, supporting partner airline strategy through communication).- Change & Project Management (designing; influencing and implementing pan regional developments to increase efficiency and sales within a competitive cost base). - Responsible for raising commercial inflight catering kitchens at Lahore & Islamabad New Airports.

_ Responsible for Developing & Training corporate sales team for increase in revenue through sales - Commercial strategy for targeting C-level suite executives & Multi National Companies- Acquisition of premium events venues & rolling out products & catering services. - Revenue increased in frozen category from 8% to 70%. - Implemented S&OP and Optimized operational margins by minimizing wastage

- Responsible for developing Go to Market strategy of SAP for HORECA modules.- Leveraging on established contacts in the HORECA industry and identified clients for the company.- JIT Inventory management, modules for Industrial kitchens, Commercial Kitchens, Catering Companies & Kitchen equipment manufacturers.

-Responsible for raising a new commercial entity STRAITS TOBACCO INTERNATIONAL with the Directors of SUMMER PRODUCTIONS-Negotiated Commercial manufacturing contract with LAKSON TOBACCO, which was later acquired by Philip Morris ASIA/PACIFIC.- Acquired approval from HSA Singapore for import license of cigarettes within its Regulatory Health & Corporate Compliances- Managed & trained retail sales force for successful roll out of brand across Singapore-Direct responsibility of P&L and Operations-Negotiated third party distribution rights across ME&South East Asia

Engaged on a short-term contract with NSS SDN BHD Kuala Lumpur, B2B selling of VAS services & content to Telco's & banks in Malaysia, Singapore, Pakistan and GCC.Cell Sniper VAS sold to Mobile Zone valued at USD$1Million.

Raised KSA GELMAX Sdn Bhd, a frozen food import & distribution company. Startup Capital SGD$500K. Developed an end-to- end logistics, Imports, Just In time inventory & retail distribution network, targeted HORECA market across Malaysia & Singapore.

Developed and managed all marketing and promotional activity

Led marketing and promotional activities for an event venue within the prestigious Crown Entertainment Complex; grew high-net-worth client base. Developed premier players marketing campaigns with the international marketing director to specifically target and grow the Saudi Arabian, Singapore and Malaysian markets