Özgür Çobanoğlu Email & Phone Number

Istanbul, Turkey

İsviçre

•Development and update of Go-to-Market strategies•Analysis of market (consumers, foodservice/c-store/office coffee industry, potential distributors, competitors) and our / our partner’s performance as basis for Go-2-M strategy•Definition of Go-2-M strategy, consisting of:-targeted market segments-targeted distributors and key accounts-sales goals-targeted competitive advantages-an action plan to realize the targets (Roadmap)•On-going execution tracking & update of Go-2-M strategy•Contracting, development, management and support of our distribution partners:•Identification, contracting and set-up of targeted distribution partners•Definition of distribution partner specific Go-2-M strategy with Franke Coffee System partners•On-going partner support: sales & marketing training and support, service support, trouble shooting •Sales & Customer Care of Key Accounts: •Acquisition, consulting and customer care of Key Accounts (larger chains, “rising stars” etc.), incl. execution of tender submissions•Service: monitoring of the development and performance of service network(s).

İstanbul, Türkiye

• Supporting and managing the execution of customer plan to deliver agreed objectives and targets whilst maximizing trade investment returns• Building and managing key customer relationship for sustainable business growth• Conducting JBP and executing customer plans• Delivering on sales targets and meeting set budgets• Ensuring good ROI while delivering best in class service levels• Preparing sales outlook and volume by SKU for key customers along with forecast• Executing the activities built within key drivers in the country Operational Master Planning• Ensuring execution by conducting the Weekly and Monthly Operational Review• Implementing effective spend strategy, optimizing leads generation process via trade shows, telesales, direct contact…etc.• Identifying areas of opportunity and potential for improvement• Creating and updating key customer fact book• Ensuring Perfect Storing and Path-to-Purchase in related key account channels• Coaching, giving regular feedback and recognizing colleague’s efforts and results

İstanbul, Türkiye

• Drive, manage and execute the local Nespresso OoH strategy, to manage a sustainable, profitable growth for the channel in a proactive way• Devise and communicate on trade Key Performance Indicators (KPIs); Direct, coach, and control team to ensure KPIs are achieved• Bring the sales force on the next level of solution/ value selling• Understand the different customer needs, screen competitors• Define and communicate specific needs for accessories and marketing tools for the channel to HQ• Develop and roll out scalable event concepts• Facilitate trade show booth design and activation• Maintain relationships with key strategic partners• Cross departmental cooperation/ act as internal advocate for the channel• Daily coaching of direct reports• Build a strong network within the OoH channel• Evaluate field execution and training needs. Develop and deliver trainings based on field assessment• Find new market trends• Gap analysis• Develop and execute a 5Y business plan• Build a new structure

• Building and managing Marmara On Premise Trading channels in 6 Distribution Partners with 27 sales representatives;• Playing a key role in the creation of sales team, increasing the number of sales team from 9 to 27;• Being responsible of setting sales targets for distributions and sales team;• Participating in the measurement of sales representatives profits;• Developing the portfolio of sales tools and services;• Identifying and developing client business/relationships;• Developing sales strategy and plans to meet growth strategies assigned;• Providing and creating weekly and monthly reports;• Creating a time based route plan and applying in Istanbul.

• Developing and implementing of the yearly marketing plans;• Having responsibility of the P&L, yearly planning, SWOT Analyzes, Reporting and Business Planning;• Having responsibility of all the 3rd party relations ATL, BTL;• Creating ideas for communication. Studying the science of Consumer Behavior and paradigms of Sales;• Planning and executing the trade marketing activities, such as promotion structures and yearly trade support plans;• Engaging in the development of sales strategies; point of sales material production and consumption incremental strategy development;• Monitoring competitive activities. Creating competitive projects;• Attending in event management; creating consumer collecting projects and managing events for the end consumer awareness;• Having responsibility of the brand usage within the department according to the brand strategies.• Training of the new staff on the basic information of On Premise;• Aligning with the International and bring in the beneficial concepts into Turkish Market.

• Managing their own territories;• Optimizing On Premise outlets to excite and engage consumers, while bringing added value to its customers;• Managing POS (Point of Sale) opportunities;• Opening new accounts and drive further business in existing accounts;• Representing the Red Bull brand;• Helping Distribution Partners to improve sales and educate salesmen.

Bachelor'S Degree, Geophysics And Seismology Engineering

Education record