Özgür Çobanoğlu Email & Phone Number

Istanbul, Turkey

İsviçre

• Development and update of Go-to-Market strategies
• Analysis of market (consumers, foodservice/c-store/office coffee industry, potential distributors, competitors) and our / our partner’s performance as basis for Go-2-M strategy
• Definition of Go-2-M strategy, consisting of:-targeted market segments-targeted distributors and key accounts-sales goals-targeted competitive advantages-an action plan to realize the targets (Roadmap)
• On-going execution tracking & update of Go-2-M strategy
• Contracting, development, management and support of our distribution partners:
• Identification, contracting and set-up of targeted distribution partners

İstanbul, Türkiye

• Supporting and managing the execution of customer plan to deliver agreed objectives and targets whilst maximizing trade investment returns
• Building and managing key customer relationship for sustainable business growth
• Conducting JBP and executing customer plans
• Delivering on sales targets and meeting set budgets
• Ensuring good ROI while delivering best in class service levels
• Preparing sales outlook and volume by SKU for key customers along with forecast

İstanbul, Türkiye

• Drive, manage and execute the local Nespresso OoH strategy, to manage a sustainable, profitable growth for the channel in a proactive way
• Devise and communicate on trade Key Performance Indicators (KPIs); Direct, coach, and control team to ensure KPIs are achieved
• Bring the sales force on the next level of solution/ value selling
• Understand the different customer needs, screen competitors
• Define and communicate specific needs for accessories and marketing tools for the channel to HQ
• Develop and roll out scalable event concepts

• Building and managing Marmara On Premise Trading channels in 6 Distribution Partners with 27 sales representatives;
• Playing a key role in the creation of sales team, increasing the number of sales team from 9 to 27;
• Being responsible of setting sales targets for distributions and sales team;
• Participating in the measurement of sales representatives profits;
• Developing the portfolio of sales tools and services;
• Identifying and developing client business/relationships;

• Developing and implementing of the yearly marketing plans;
• Having responsibility of the P&L, yearly planning, SWOT Analyzes, Reporting and Business Planning;
• Having responsibility of all the 3rd party relations ATL, BTL;
• Creating ideas for communication. Studying the science of Consumer Behavior and paradigms of Sales;
• Planning and executing the trade marketing activities, such as promotion structures and yearly trade support plans;
• Engaging in the development of sales strategies; point of sales material production and consumption incremental strategy development;

• Managing their own territories;
• Optimizing On Premise outlets to excite and engage consumers, while bringing added value to its customers;
• Managing POS (Point of Sale) opportunities;
• Opening new accounts and drive further business in existing accounts;
• Representing the Red Bull brand;
• Helping Distribution Partners to improve sales and educate salesmen.

Bachelor'S Degree, Geophysics And Seismology Engineering

Education record