Omer Salimullah work email
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Omer Salimullah personal email
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As a top management professional in the fintech industry, I am passionate about driving digital transformation and financial inclusion all over the world. With over 250 employees across 7 countries, I have contributed to the success of SadaPay, a venture-backed digital wallet that leads the payments processing industry in Pakistan. Utilizing data analytics to enhance risk management and improve customer experience, we have onboarded over 900,000+ users in just 16 months, achieving a 95+ customer satisfaction (CSAT) rating.My extensive experience in setting up and scaling operations, marketing, partnerships, and customer experience teams has enabled me to meet key performance indicators (KPIs) and execute innovative marketing strategies that resulted in a waitlist of 2.8 million sign-ups with almost zero customer acquisition cost (CAC). Through my leadership, I have devised and implemented HR policies that attract and retain the best talent, resulting in a best-in-class retention rate, strengthened compliance, and risk management processes.I have championed the concept of open banking in Pakistan, collaborating with the State Bank of Pakistan to launch the country's first open banking platform (https://developer.jsbl.com).My expertise also extends to the successful design and launch of mobile banking apps, with over 1 million downloads and a 4.9/5 review rating from satisfied users of the Meezan Mobile App. Through my leadership, I have executed numerous successful marketing campaigns that propelled Meezan's Debit Card to the top position among 23 competitors in a highly competitive market.My unwavering passion for driving digital transformation and financial inclusion in the fintech industry has led me to pioneer innovative solutions that enhance customer experience, improve risk management, and strengthen regulatory compliance. With a proven track record of delivering results and meeting KPIs, I am passionate to make a meaningful impact on people's lives.
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Ceo And CooSadapayPakistan
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Acting CeoSadapay Apr 2020 - PresentIslamabad, Islamabad Capital Territory, PkSadaPay is a digital wallet in Pakistan paired with a MasterCard debit card. By removing the high costs of managing the physical infrastructure of traditional banks from the equation, we pass those savings onto the customer to provide free financial services. Our mission is to eliminate the complexity of banking and simplify money for people and businesses through modern technology and delightful customer experiences in the 5th most populous country in the World.Onboarded over 1 million users in just 18 months with a 95+ customer satisfaction (CSAT) rating.Joined the company as employee # 3 and scaled the organization to 250+ employees across 7 countries.Successfully started and scaled the operations, marketing, partnerships, customer experience, and people teams.Executed an innovative marketing flywheel that resulted in a waitlist of 3+ million sign-ups with almost zero customer acquisition cost (CAC).Devised and implemented HR policies to attract and retain the best talent, resulting in a best-in-class retention and job satisfaction rate.
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Head Of Open Banking And Ecosystem DevelopmentJs Bank Jul 2017 - Mar 2020Karachi, Sindh, PkConceptualized Pakistan's first digital transformation of a bank through a data-driven open API strategy, enabling seamless integration with third-party fintech providers and promoting financial inclusion.Collaborated with the State Bank of Pakistan to launch the country's first open banking platform, https://developer.jsbl.com/, which fostered partnerships with local and international developers and fintech companies to enhance customer experience and lower customer acquisition cost (CAC).Onboarded 400+ developers and 7 fintech companies onto the open banking platform by conducting multiple hackathons and executing innovative outreach programs, using key performance indicators (KPIs) to measure success.Designed and launched Pakistan's fastest downloaded mobile payments app, JS Apni Cricket League, which pioneered the concept of gamification of banking and opened up 357,000 JS Bank wallets while prioritizing compliance and regulation, risk management, and fraud prevention.Championed the concept of open banking in Pakistan, promoting financial inclusion and empowering customers to take control of their finances. -
Advisor & MentorFintech Factory 2018 - Dec 2019Islamabad, Federal Capital Teritorry, PkFintech Factory is Pakistan’s first incubation center and accelerator that specializes in Fintechs. Mentored the cohort to get the product-market fit right. These fintechs went on to win US$ 100,000 grant from the Bill & Melinda Gates Foundation. -
Chief Executive OfficerWetekpk.Com Dec 2016 - Jul 2017Started a company in the media streaming industry with a vision to provide our users the ability to stream content from around the World. Offering products such as the WETEK Streamer and the WETEK Core, all-in-one devices that allow customers to stream an unlimited amount of entertainment such as blockbuster movies, TV shows and IPTV channels. Our products can also be used to play games downloaded from the Google Play Store as well as do Internet browsing – on a big screen TV!
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Chief Growth OfficerCreditfix.Pk - Gates Foundation Funded Start-Up Working To Launch Pakistan’S 1St Lending Marketplace Mar 2017 - Jun 2017I joined CreditFix in an effort to deliver meaningful loans to unserved and underserved Pakistanis. CreditFix is an online marketplace where banks can access pre-screened borrowers and lend to them based on the credit score provided by our machine learning algorithm.• Won US$ 100,000 grant from DFS Labs (http://www.dfslab.net/), a seed accelerator for financial technology startups targeting low-income customers in developing markets.• Won US$ 100,000 grant from Karandaaz Pakistan in the 2017 Fin-tech Challenge. We were the only winners of this challenge and were highly scored on innovative technology and impact on society.
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Executive Vice President, Head Of Alternate Distribution ChannelsMeezan Bank Limited - Largest Islamic Bank In Pakistan With A Network Of 550+ Branches. Dec 2006 - Nov 2016Karachi, Sindh, Pk• Delivered US$ 5.3 million in total income in 2015 through direct fee income from various products in the e-banking portfolio.• Managed to conduct 35% of all cash transactions in the bank via alternate distribution channels resulting in high cost savings and increased customer satisfaction.• Conceptualized, designed and launched mobile banking app for Android and iOS users. App has been downloaded 50,000+ times with excellent customer reviews. • Designed and launched the first MasterCard Titanium Debit Card in Pakistan in July 2014 with high profile alliances i.e. McDonald’s, Khaadi, Junaid Jamshed etc. Customers are happily paying annually recurring fees of Rs 1,000 for this card. • Launched Visa Debit Card in September 2009. Currently 500,000+ cards in circulation. Generated US$ 1.2 million as annual and transaction fee by implementing quality marketing campaigns in 2014.• Launched Visa Platinum card in 2012 for our high net-worth customers. Currently 8,000+ cards in circulation.• Designed & launched the electronic bill payment service on ATM & Internet Banking. Surpassed all target numbers and reduced traffic on branch teller lines significantly within a very short span of time.• Managing the bank’s call center receiving 850,000+ calls annually. Hired, trained and led teams to achieve excellent service levels consistently. Converted it from a cost center to a profit center by launching innovative fee generating products.• Devised, launched and managed SMS banking. Generated US$ 500,000 for the bank from this channel in 2013.• Increased ATM footprint by 82% and have complete ownership of a network of 400+ ATMs.• Generated US$ 400,000+ as income via the ATM channel in 2011. • Increased internet banking usage by 48% in 2014. Conceived and implemented numerous process improvements & and marketing campaigns to improve adoption in usage of internet banking. -
Head Of Service Quality (Unsecured Assets)Abn Amro Bank Mar 2002 - Dec 2006Amsterdam, Nl* Achieved 93% within-Turn Around Time (TAT) complaint closures for credit cardcustomers (3 year average) by implementing effective complaint management andescalation processes.* Developed and executed a holistic Voice of Customer (VOC) strategy using surveysand process and channel management metrics across the consumer banking domain.* Implemented various dashboards to track, monitor and resolve customer issues.* Devised and numerous SLAs with internal departments and external vendors.* Motivated team to achieved revenue and customer retention goals while increasingclient profitability through relationship building, outstanding service delivery, crossselling, and referral development.* Created and delivered many training programs to both sales and service teams acrossthe country. Trainees showed measurable improvements on their client engagementscores.* Conceived & implemented customer service KPIs. Acted as a liaison between sales,client services, and operations to achieve a 93% average across all KPIs.* Supervised the Gallup Customer Engagement™ (CE) survey for Pakistan. BusinessUnit (BU) was voted the best in the country for 2 straight years by customers. -
Project ManagerWeb Technologies Apr 2001 - Feb 2002
Omer Salimullah Skills
Omer Salimullah Education Details
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Rmit UniversityBusiness Information Systems
Frequently Asked Questions about Omer Salimullah
What company does Omer Salimullah work for?
Omer Salimullah works for Sadapay
What is Omer Salimullah's role at the current company?
Omer Salimullah's current role is CEO and COO.
What is Omer Salimullah's email address?
Omer Salimullah's email address is om****@****ank.com
What schools did Omer Salimullah attend?
Omer Salimullah attended Rmit University.
What skills is Omer Salimullah known for?
Omer Salimullah has skills like Internet Banking, Credit Cards, Banking, Debit Cards, Crm, Strategy, Team Management, Mobile Banking, Portfolio Management, Branch Banking, Retail Banking, Strategic Planning.
Who are Omer Salimullah's colleagues?
Omer Salimullah's colleagues are Rafay Ahmed Rathore, Nisar Muhammad, Julio Lycano, Affan Samad, Hira Amjad, Lucky Bhullar, 박하영.
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