Melanie Asher, Mba

Melanie Asher, Mba Email and Phone Number

Adjunct Professor @ Saint Martin's University
Olympia, WA, US
Melanie Asher, Mba's Location
Olympia, Washington, United States, United States
Melanie Asher, Mba's Contact Details

Melanie Asher, Mba work email

Melanie Asher, Mba personal email

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About Melanie Asher, Mba

I specialize in delivering brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership. I'm at my best when I'm juggling rapidly changing priorities and have a reputation for taking risks that are grounded in practical realities. I'm not confined by "we've always done it this way" and temper my trial-and-error approach with strategized options.My clients often describe me as edgy, flexible, fun to work with, and engaging. They have won awards like “Best Place to Work” and “Most Innovative” and have been featured in national magazines as a result of our work together. I often hear, "You have a rare talent. You're the visionary for visionaries and yet you're grounded and can actually make it happen."As a branding expert and published author in the marketing space, I thrive working with organizations between $1-25M to unlock breakthrough customer acquisition and revenue growth. I work with leaders to master the science of communicating for technology and the art of communicating with people. I'm often brought into companies because they need a complete marketing and operational overhaul and they don't know where to begin let alone how to achieve their results. I've built and managed operations, brand strategy, social media marketing, and even audited business to build it out into a franchise model.I have a reputation throughout my career for executive leadership presence and the ability to rapidly assess the current health and maturity of any organization, brand, or product—and identify immediate improvements to accelerate performance and profitability to go to the next level. I have a history of successfully working in B2B, nonprofits, and B2C environments, drawing upon an enormous toolbox of strengths that include consumer insights and psychology, market research, customer segmentation, omnichannel campaign design and execution, and marketing analytics.My clients keep coming back and describe me as “creative and brilliant” and have described me as "Ms. Marvelous" because I cut straight to the truth. I've also been told that I'm easy to work with and that I make it safe to ask what my clients often perceive as embarrassing questions. I am a proud graduate of the University of Washington's Foster School of Business, Executive MBA program. (formerly Mel DePaoli, MBA)For more information, visit www.omicle.com

Melanie Asher, Mba's Current Company Details
Saint Martin's University

Saint Martin'S University

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Adjunct Professor
Olympia, WA, US
Melanie Asher, Mba Work Experience Details
  • Saint Martin'S University
    Adjunct Professor
    Saint Martin'S University
    Olympia, Wa, Us
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  • Lucky Badger
    Co-Founder & Ceo
    Lucky Badger Mar 2024 - Present
    Olympia, Washington, Us
    Stay tuned for more details about this amazing adventure!Lucky Badger is redefining compliance and credential verification.
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  • Omicle
    Vp Of Growth Marketing | Fractional Cmo | Founder
    Omicle Oct 2001 - Present
    Olympia , Wa, Us
    I founded this highly successful branding and marketing firm—providing clients with cutting-edge support in the areas of brand strategy, digital marketing, operational efficiency, and customer experience management.HIGHLIGHTED PROJECTS & ACCOMPLISHMENTS: • Restructured the pricing to better accommodate client needs and double the revenue from this particular offering over the next two years. • Digital communications strategy and content development for a professional development leader, driving optimized search engine results and social media engagement • Repositioned a SaaS company that was losing market share due to the perception of being a "Covid solution" into a "must-have" to be competitive in the market • Brand expansion strategy and execution including a brand sales positioning strategy for a lead private security firm • Rebranding initiative and partnership strategy for a continuing education pioneer, doubling the business within one year • Crisis management for a re-org including auditing operations, reducing costs by 50%, and developing a re-launch strategy • Start-up businesses: founder advisor, created strategy pitch decks for venture funding, consumer-based user insight planning, app development including user experience, marketing, and revenue generation strategy • Digital marketing advisor for a leader in the education industry • Serving as an adjunct professor of marketing at Seattle University, Bellevue College, and Central Pennsylvania College and guest lecturer at the University of WashingtonMy core specialties are brand positioning and messaging, Go To Market strategies and revenue-generating leadership.
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  • Omicle
    Professional Speaker
    Omicle 2005 - Present
    Olympia , Wa, Us
    I have presented as a lead presenter, co-presenter, facilitator, and sat on panel discussions for a variety of audiences all over the country. My presentation topics include Go To Market, Branding, Communications, Company Culture, Diversity & Inclusion, Marketing, and Digital Marketing. Organizations I have presented to include:• Austin Human Resource Management Association • American Advertising Federation North Indiana• American General Contractors (AGC)• Associated Builders and Contractors (ABC)• Building Owners and Managers Association (BOMA)• Certified Contractors Network (CCN)• City University Seattle• Explore Alaska• First America Home Warranty• Goodwill• Native PTAC• Institute of Management Consultants (IMC)• InterBike• National Speakers Association (NSA)• Native PTAC• Pacific Science Center• Skanska Academy• Toastmasters District 2• Two Rivers CDC• UEC Seattle Chamber• Washington Business Week • Win With Washington• Women’s Economic Development Outreach (WE|DO) SPECIFIC PRESENTATION TITLES INCLUDE:• Build a Company Culture for Maximum Profitability• Building Culture through Leadership• Do You Really Know Who Your Target Market Is?• Get Published to Grow Your Brand and Increase Your Creditability• Implementing Diversity: Bringing People and Strategies Together to Create Action and Results• Implementing Social Media Strategies• Influential Branding: What You Say Doesn’t Matter, Really• Leveraging LinkedIn I & II• Mastering the Social Media Experience• Networking to Grow Your Business• Social Brilliance IMPACT!• Social Media is Everyone’s Business• Value of Business Outsourcing• Where’s Your Sweet Spot? Refine Your Consulting Niche to Own a Specialized Market Segment(s)I would love to speak at your next event. Contact me to get that scheduled.
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  • Brand Or Culture
    Founder | Business And Go To Market Author
    Brand Or Culture 2007 - Present
    Olympia , Wa, Us
    Writings are based upon my extensive research with executives and their companies on an ongoing basis. Research includes: - Working with companies who already have a strong culture in place, learn more about internal communications - How technology affects the work environment - How the culture and the brand of a company influence each other - How systems and process affect the employees and the culture - Diversity in the workplace - Social technologies and brand buildingBooks: CONTRACTORS: Doing It Right Not Just Getting It Done (2010), Hiring a Contractor (2010), and Contagious Cultures (2009).Article Series: Purple Construction: The Most Successful Women in Construction Share Their Secrets to Thriving in a Male-Dominated Industry (2012)
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  • Tailhand
    Cmo
    Tailhand Mar 2022 - Dec 2023
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  • Growashington
    Executive Director
    Growashington Mar 2019 - Sep 2019
    When I was brought in, the board knew that the organization was having some cash flow issues, some operations issues, and a serious lack of marketing. This was based on the little information that they had—they were never given bank statements or a budget. It was believed that an intentional marketing strategy with improved operations would turn this organization around. Gro has been around for ten years and is known in the arts and crafts sector of small businesses for its stores that sold the products of these businesses. There were originally three stores, but over the last few years, two of the three had closed. What I found was the exact opposite. The organization was in serious debt, clients were not being given access to services they were promised to help them grow their business and were allowed to receive the benefits which were costing the organization. It was impossible for the organization to break even with the way it was being managed. I was able to cut expenses in half, handled the PR and client interactions about the changes that were being made, and built a recommended strategy for the board to consider on how to improve operations and ensure client deliverables and success. Even with all of this work, it was ultimately decided that shutting down the organization was the best option.
  • Xtracredits
    Social Media Business Strategist | Digital Marketing Director
    Xtracredits Aug 2015 - 2018
    I co-manage the social media and develop the branded social strategy that is being implemented specifically with LinkedIn. This includes building their brand and building a social tribe of accredited facilitators.• Rebranded the company to better position itself in the market.• Co-managed social media marketing to specifically target facilitators and professionals.• Collaborated with subject matter experts to align their marketing efforts with the marketing that XTRAcredits would be doing for them.I also work with the accredited facilitators on their social media strategy to grow their business. This includes profile reviews, developing a social strategy, and other "how to's" of social media.
  • Bellevue College
    Adjunct Professor
    Bellevue College Aug 2014 - 2016
    Bellevue, Wa, Us
    I teach various courses to local professionals who are taking classes to further their career. - So You Want to be an Entrepreneur? - Search Engine Marketing
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  • Seattle University
    Adjunct Professor
    Seattle University Jan 2015 - Mar 2015
    Seattle, Wa, Us
    MKTG 5330 Brand Management for Marketing Certificate and MBA students.Brand Management is the art and science of creating brand value for the customer, and thereby building a long-lasting relationship between the brand and the customer. It requires taking a cohesive, integrated, and long‐term view to building brand value and focusing on the key marketing strategies and techniques for reinforcing the distinctive positioning of the brand towards its target segments. Building, reinforcing, and/or revitalizing brand equity involves innovative approaches to focusing on a key target segment(s), providing the identified target with a differentiated value or benefit, creatively delivering the value through the synergized elements of the marketing mix and brand touch points, and evoking a positively distinctive persona or identity for the brand.The course focuses on understanding organizational‐level branding decisions, with a particular emphasis on consumer‐level psychological principles that influence the success of branding. It will also provide opportunities to apply branding concepts to businesses via case study and a team“brand audit” project.OFFICIAL COURSE SUMMARY: Organized around the product and brand management decisions that must be made to build, measure, and manage brand equity. Focal objectives are 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models and research tools to make better branding decisions. Founded on basic marketing principles with particular emphasis on psychological principles in consumer behavior.
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  • E-Magnify 'S Athenapowerlink Advisory Panel
    Advisory Board Member
    E-Magnify 'S Athenapowerlink Advisory Panel Jun 2008 - Aug 2009
    I was a part of a team that counseled a local business with challenges the company was having with hiring, marketing, branding, and team building. From implementing the changes, the business went on to be named Woman Business of the Year and named in the top Best Places to Work.____________________ATHENAPowerLink® provides professional advisory panels to women-owned businesses to assist in business growth. Each advisory panel is tailored to the specific needs of the company as defined by the business plan, goals and objectives of the enterprise. The panel's goal is to ultimately help women-owned businesses learn how to network better, access capital and implement best practices.
  • Bni
    Assistant Director
    Bni Jan 2007 - Jun 2008
    Charlotte, North Carolina, Us
    As an Assistant Director with BNI, I am taught others to effectively network their business and build relationships. By doing so I was able to effectively market my business, Omicle as well. My position as Core Group Coordinator allowed me to be the primary contact person for each business wanting to form a new chapter, expand their existing chapter, get better connected within the BNI network, build professional relationships, and aided in uniting each chapter as a team, to help them recognize that operating the chapter as a business increased results for everyone individually. I was responsible for three chapters in the Southwestern PA region consisting of 12-25 people each.
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  • Advanced Acoustic Concepts
    Multimedia Engineer
    Advanced Acoustic Concepts Nov 2001 - Mar 2003
    Hauppauge, New York, Us
    I co-developed web-based training for the Navy using the J2EE architecture. Integrated various forms of media that were used in the final product Responsible for testing and providing new solutions to improve user experience. Software applications used: Flash, Dreamweaver, Fireworks, Photoshop, Illustrator, and basic coding.
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  • Central Pennsylvania College
    Adjunct Professor
    Central Pennsylvania College 2001 - 2001
    Summerdale, Pa, Us
    Taught Macromedia Director 6. Areas of focus included understanding the importance of selecting a software tool based on the criteria of the project, and effective application of the tool in a business environment.
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Melanie Asher, Mba Skills

Leadership Team Building Social Media Growth Strategies Public Speaking Brand Development Training And Development Marketing Analytics Marketing Attribution Accountability Brand Awareness Programs Non Profit Marketing Start Ups Business Development Communication Corporate Communications Team Management Digital Marketing Integrated Marketing Strategic Planning Integrated Brand Marketing Marketing Leadership Branding Relationship Building Customer Experience Management Budget Management Marketing Leadership Development Growth Marketing Performance Marketing Marketing Operations Social Media Marketing Multi Channel Marketing Strategic Brand Positioning Interpersonal Skills Analytical Skills Public Relations Strategic Communications Marketing Communications Brand Management Marketing Strategy Written Communication Search Engine Optimization Internal And External Communications Dynamic Speaker Branding And Identity

Melanie Asher, Mba Education Details

  • Uw Foster School Of Business
    Uw Foster School Of Business
    General
  • Uw Foster School Of Business
    Uw Foster School Of Business
    The Business Certificate Program
  • Pennwest California
    Pennwest California
    Graphic Design
  • Central Penn College
    Central Penn College
    Multimedia Productions
  • Central Penn College
    Central Penn College
    Mass Communication/Media Studies

Frequently Asked Questions about Melanie Asher, Mba

What company does Melanie Asher, Mba work for?

Melanie Asher, Mba works for Saint Martin's University

What is Melanie Asher, Mba's role at the current company?

Melanie Asher, Mba's current role is Adjunct Professor.

What is Melanie Asher, Mba's email address?

Melanie Asher, Mba's email address is me****@****cle.com

What is Melanie Asher, Mba's direct phone number?

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What schools did Melanie Asher, Mba attend?

Melanie Asher, Mba attended Uw Foster School Of Business, Uw Foster School Of Business, Pennwest California, Central Penn College, Central Penn College.

What skills is Melanie Asher, Mba known for?

Melanie Asher, Mba has skills like Leadership, Team Building, Social Media, Growth Strategies, Public Speaking, Brand Development, Training And Development, Marketing Analytics, Marketing Attribution, Accountability, Brand Awareness Programs, Non Profit Marketing.

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