Who is Olga Mikhaylova? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Olga Mikhaylova is listed as Senior Digital Analyst at JAKALA, based in Milan, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Olga Mikhaylova.
Olga Mikhaylova previously worked as Digital Intelligence Consultant at 3Rdplace | User & Customer Ai and Digital marketing and analytics specialist at It-Agency. Olga Mikhaylova holds Phd Psychology, General Psychology from Institute Of Psychology At The Russian Academy Of Education.
Company email context
Email format at JAKALA
This section adds company-level context without repeating Olga Mikhaylova's masked contact details.
JAKALA
Review company-level records connected to Olga Mikhaylova before choosing the right outreach path.
Profile bio
About Olga Mikhaylova
My objective is to increase sales volume while decreasing customer acquisition cost.• Strategy: analysis of the product, advertising, website and competitors. Development of positioning, strategy and implementation plan for increasing sales.• Planning: management of advertising campaigns budgets (~ $ 75,000 per month) across sites and cities based on their capabilities and returns in conversions, communications and sales (Gantt chart, purchase funnel, media planning, plan-to-fact analysis).• SEM and Conversion Rate Optimization: the launch of advertising campaigns in search and networks, display advertising, optimization in accordance with KPI and ROMI (Google Ads, Yandex.Direct, Facebook, Instagram, VKontakte, MyTarget).• Analytics: setting up an attribution model based on sales funnel, analysis of cohort conversions, sales forecasting for long transaction cycles and LTV for same-store sales. I seek the correctness of the data: correct markup advertising, setting goals, transfer user id through all widgets and online consultants, setting up the correct merging of duplicates in CRM, I write scripts for call center, setup of sales binding to advertising using the correct attribution model (Google Analytics, Google Tag Manager, Yandex.Metrica, SPSS, SQL, Python).• Marketing research: a complete cycle of research by quantitative methods and neuromarketing (virtual reality and augmented reality technology, EYE-trackers and psychophysiological tools, SPSS, R, Virtools).• Reporting: development and maintenance of reports on the effectiveness of advertising sites, campaigns, products, call center operators, sellers based on decision scenarios (Power Pivot, Power Query, Data Modul, Power BI, Elly, DAX, M, SQL).• Website: designing sales pages, writing texts, conducting split tests (Adobe Photoshop, Wordpress).• CRM: accounting of communications in the sales funnel, listening to call records and preparing scenarios for call center operators (1C, Bitrix24, AmoCRM).
Listed skills include Digital Marketing, Analytics, Marketing Strategy, Стратегия, and 55 others.
Current workplace
Olga Mikhaylova's current company
Company context helps verify the profile and gives searchers a useful next step.
10 roles
Olga Mikhaylova work experience
A career timeline built from the work history available for this profile.
Senior Digital Analyst
Current
Sep 2022 - Present
Digital Intelligence Consultant
— Increased conversion rate (+ 20%) from remarketing campaigns and reduced the cost of attraction (-15%)— Optimised time of reports creation (-40%) by automation— Integrated marketing automation with 360° user view— Architected and inmlemented full control of conversion path on all devices: GAU and GA4 (web, app, terminals), DataLake, CRM, Criteo, FB, DV.
Mar 2019 - Sep 2022
Digital Marketing And Analytics Specialist
— Increased sales by $ 15 000 (+ 9%) while maintained the budget by reducing the cost of attraction (CPC -14%, Lead -10%) and increasing lead volumes (+14%) optimizing contextual advertising.— Increased sales by $ 15 000 per month (+ 8%) scaled contextual advertising by $ 6 000 per month (+17%).— Developed the automation of statistical data analysis and.
Aug 2018 - Mar 2019
Digital Marketing And Analytics Specialist
— Developed and implemented a funnel considering the segmentation of the target audience for use in advertising on Facebook and Instagram, chat on the site and newsletter.— Increased the number of leads through Facebook from 2 to 150 per month for a client involved in real estate.— Automated creation of ad campaigns in AdWords for theaters.
Jul 2017 - Jul 2018
Digital Marketing And Analytics Specialist
Travelbelka
— Conducted marketing research of customer audience and developed the strategy for publishing promotional materials.— I wrote articles that went to the first page of Google search.— Increased the number of subscribers in social networks by 500 per month (Facebook, VKontakte).
Feb 2016 - Jul 2017
Head Of Analytics And Marketing Research
— Described the product, conducted an analysis of competitors and the target audience, created a marketing strategy.— Developed and successfully conducted the company to increase the confidence of potential customers.
Oct 2014 - Jan 2016
Group Head Of Analytics And Marketing Research
— Patent software obtained: Multimodal Interface Simulation Program.— Estimated design of software that allows creating multimodal 3D-interfaces in virtual reality systems.— Completed government and commercial tenders.— I conducted a UX study of multimodal interfaces of Virtual Reality and Augmented Reality systems.
Feb 2013 - Nov 2014
Analytics And Marketing Research Specialist
— I conducted a complete cycle of research by quantitative methods and neuromarketing.— Automated compilation of 150 pages reports.— Worked with Megafone and Rosinter.
Apr 2011 - Feb 2013
Analytics And Scientific Research Specialist
— I conducted complete cycle of neuromarketing research used virtual reality and augmented reality technology, EYE-trackers and psychophysiological tools. Also conducted A/B tests and focus groups.— Was an expert in analytics and research in film of Microsoft and TV news programs: Friday, 24 Techno, Microsoft, Russia 2. — Published 16 articles in top.
Feb 2007 - Apr 2011
2 education records
Olga Mikhaylova education
Phd Psychology, General Psychology
Institute Of Psychology At The Russian Academy Of Education
Bachelour And Master Degrees, General Psychology
FAQ
Frequently asked questions about Olga Mikhaylova
Quick answers generated from the profile data available on this page.
What company does Olga Mikhaylova work for?
Olga Mikhaylova works for JAKALA.
What is Olga Mikhaylova's role at JAKALA?
Olga Mikhaylova is listed as Senior Digital Analyst at JAKALA.
Where is Olga Mikhaylova based?
Olga Mikhaylova is based in Milan, Lombardy, Italy while working with JAKALA.
What companies has Olga Mikhaylova worked for?
Olga Mikhaylova has worked for Jakala, 3Rdplace | User & Customer Ai, It-Agency, Lira Agency, and Travelbelka.
How can I contact Olga Mikhaylova?
You can use AeroLeads to view verified contact signals for Olga Mikhaylova at JAKALA, including work email, phone, and LinkedIn data when available.
What schools did Olga Mikhaylova attend?
Olga Mikhaylova holds Phd Psychology, General Psychology from Institute Of Psychology At The Russian Academy Of Education.
What skills is Olga Mikhaylova known for?
Olga Mikhaylova is listed with skills including Digital Marketing, Analytics, Marketing Strategy, Стратегия, Стратегическое Планирование, Планирование Проектов, Социальные Медиа, and Стратегии Маркетинга.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialPeople with similar names
Check these profiles if this is not the Olga Mikhaylova you were looking for.
View similar profiles
