Driving performance on all performance-marketing channels such as Facebook and Google as well as organic, direct, and affiliate sources of revenue and traffic.Facebook advertising for lead generation targeting, budgeting, implementation, optimisation, monitoring, and analysis of ads.Come up with new ideas and new ad programs for acquisition, downloads or retention.Run an effective acquisition funnel with diversified acquisition sources and strong customer loyalty.Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel.Analyse website traffic and ideate experiments for conversion rate optimisation.Work closely with product and marketing teams to plan and execute 360-degree campaigns.Research, assess, and implement best and emerging industry practices.Run experiments with clear success/failure metrics.