My journey at Hats On Advertising was full of learning and understanding the practical knowledge of advertising that the books missed. From understanding the brand's voice & tone to identifying target audience, conducting qualitative research to competitors analysis, Hats On strengthen my roots in Advertising. During my tenure I got experience in writing fascinating one liner copies, developing strategies, planning campaigns and curating content for brochures, websites and press Ads as well. Even I got a chance to design Social Media Calendars and develop scripts for TVC & Radio spots.The brainstorming sessions with the team and guidance from the CD helped me to learn how to craft out-of-the-box ideas using insights. The company gave me opportunities to work on many industry leading brands from FMCG to Heath Care, Automobile to Petroleum, Fashion to Technology.(Siyaram's, Vikram Tea, Kisan Konnect, Jungle Formula, Godawari Electric Motors, T.A.C, PNB Kitchenmate, Bhaishree Petroleum, SkinQ and many more)