o Providing Business consultations for 10 large scale companies until now.o Offering Business coaching, Training and workshops for 200 Startups & SMEs.o Content writing about business, marketing and entrepreneurship with more than 50,000 followers on social-media.o Designing and presenting Training programs and online workshops with more than 1500 students enrolled.

o Top achievements: 30% increase in customer satisfaction as a result of “Staff Development Program” I lunched with the team to insure high standard customer service provided. I trained the staff on a weekly basis, change their dress code and reporting system.o I changed the organization work culture by sitting KPIs and measuring success.o 70% increase in sales duo to my experience in branding. Luxuries new approach was established. I was able to change the cosmetics production line, brand image, pricing methods, packaging and bundling seasonal offers.o Establishing new departments and systems: laser clinic, dermatological services for men, customer’s loyalty system and new organization structure were added or updated based on my development plan for the organization.

o Top achievements: As the company was a Startup, I was able to set the base for all upcoming marketing activates, pricing techniques, positioning, supplier’s relationships and distribution channels.o 295 B2B customers were reached based on my market research. o 70% of Inventory was sold in the first 2 months of company establishment.

• Spearheaded the creation of product designs, business plans, marketing studies, and financial forecasts, ensuring alignment with branding strategies.• Leading product research and development efforts, managing inventory, and establishing strong supplier relationships to maintain consistent product availability.• These efforts resulted in the company achieving a remarkable yearly return on investment (ROI) of up to 60% and attaining top-ranking status among brands in Sudan.• Organizing and executing bazaars and events, both for generating sales and fostering a positive social reputation.• Collaborating closely with production teams to ensure the production of high-quality products and seamless distribution.• This entrepreneurial experience provided me with valuable insights into the printing and advertising materials field, further enhancing my expertise in branding and marketing.

o Top achievements: Opening new opportunity and markets outside Sudan like in South Sudan and Chad. o Up to 60% increase in sales due to new sales plan and sales force KPIs.o I was responsible for digital marketing team, sales team and customer care team.o I established a new project targeting teenage customer’s satisfaction. Project was complete within the certain time frame and goals were accomplished.

• Facilitating seamless communication and collaboration between department teams, ensuring the efficient execution of marketing projects, campaigns, training programs, and events.• Organizing presentations, compiling reports, and gathering essential information to develop comprehensive marketing plans, strategies, and objectives.• Collaborating with creative teams and external vendors to create and distribute marketing materials, such as brochures, flyers, and digital assets.• Conducting market research and analysis to identify consumer trends, competitors, and potential target markets.• Managing the marketing budget, monitoring expenses, and providing regular reports on budget utilization

I had the privilege of imparting my knowledge and expertise as a teacher for the architecture presentation techniques course, guiding and mentoring first-year students in the Faculty of Architecture and Planning. Through my teaching, I honed my skills in effectively conveying complex concepts and facilitating student learning.

I have showcased my branding skills by actively participating in establishing and shaping visual brand identity.This involved creating captivating product packaging, labels, and designing engaging content for social media platforms and websites. Additionally, I have utilized my branding expertise in crafting impactful marketing materials like brochures and posters. These experiences highlight my ability to strategically develop and communicate brand messages through various visual mediums.

I had the opportunity to contribute as an assistant during the final semester, working closely with fifth-year students. This role allowed me to further develop my teaching skills by assisting in the delivery of comprehensive and engaging lessons, fostering a supportive learning environment, and nurturing the students' understanding of advanced architectural concepts.