Omokehinde Thomas Email & Phone Number

Lagos State, Nigeria

• Developed and executed digital initiatives that enhance brand visibility, with a 20% increase in online engagement within the first quarter of implementation. • Led digital marketing for over 8 Seven Up Bottling Company’s brands, collaborating with agency partners to boost brand awareness and engagement. • Managed content and creative assets, aligning with brand messaging to boost online presence and elevate customer interactions by 18%. • Spearhead budget planning and management for digital marketing campaigns, ensuring optimal resource allocation that maximizes return on investment (ROI) for the company. • Partner with cross-functional teams to integrate digital strategies into broader marketing plans, delivering unified and impactful brand experiences across multiple platforms. • Drive digital campaigns that increase sales year-over-year through targeted strategies and precise optimization of digital resources. • Oversee digital performance analytics, leveraging insights to refine strategies and ensure continuous growth in engagement and conversion rates.

Lagos State, Nigeria

• Led high-level digital strategy development, ensuring alignment with creative execution and client/business objectives, driving a 25% increase in overall campaign effectiveness. • Managed account, media, and strategy teams to deliver high-quality work, meeting client demands and improving project delivery speed by 20%. • Collaborated with the creative director to review and refine all creative designs and copy, successfully securing 15+ new client pitches. • Oversaw third-party partnerships (vendors, influencers, and agencies), ensuring all contracts were signed and relationships maintained, resulting in cost reduction in vendor management. • Analyzed business performance quarterly and developed action plans with senior management, leading to an increase in digital campaign ROI. • Worked cross-functionally with PR, activation, and media teams to execute marketing programs, achieving an increase in client satisfaction and retention.

Nigeria

Primary client contact on all retained and non-retained accounts within REDWOLF’s portfolioEstablished and implemented business policies, goals, objectives, and procedures with board members, organization officials, and staff.Key contact within the business to all third-party vendors and Partners Agencies (Media, traditional/ creative, PR, activation)Worked with the strategy, media buying, and account management team to design and develop Digital marketing campaigns hinged on consumer and marketing insights. Oversaw media strategy and ensured placements and KPIs were in alignment with the set objectives of a proposed campaign Maintained knowledge of company products and made recommendations based on client needs and prices.Work collaboratively with cross-functional teams, such as PR team, Activation partners, ATL agency, and vendors to develop and execute marketing programs that align with business objectiveAttended industry events and conferences to promote the company and locate new business opportunities and clients.

Lagos State, Nigeria

• Supported budget development and forecasting, implementing cost-saving measures that reduced expenses by 15% while enhancing revenue by 20%. • Led the end-to-end execution of online marketing campaigns, monitoring media impact and achieving a 25% increase in engagement rates across all platforms. • Collaborated with departmental leads to set and align organizational goals and strategic plans, improving cross-functional team performance by 18%. • Played a key role in interviewing and recommending candidates, resulting in an improvement in team productivity after hiring top talent. • Facilitated new employee training and performance reviews, enhancing team development and contributing to an increase in employee retention.

Lagos State, Nigeria

• Expanded partnerships with senior management and industry leaders, driving brand awareness and promoting customer experiences, resulting in a 64% increase in customer engagement. • Launched the #30DaysFitnessChallenge for the Three Crowns Brand and successfully introduced the AJALA.NG brand to the travel market, achieving a 11% boost in online visibility. • Developed social media strategies for clients, surpassing projected billings by N50 million and driving significant brand engagement through campaigns like #GOtvGOGAGA and the #SmartLikeMine competition. • Led digital marketing efforts for the Minimie and SWIFT brands, creating impactful content that resulted in an increase in online sales and brand awareness.

Lagos State, Nigeria

• Developed and executed digital marketing strategies for clients, managing social media campaigns and partnerships that resulted in a 83% increase in brand visibility and engagement. • Led end-to-end execution of online campaigns, optimizing social content and using performance data to boost engagement by 25%. • Managed day-to-day client interactions, ensuring smooth project execution and timely delivery, contributing to an increase in client satisfaction.

Lagos State, Nigeria

• Developed proposals, managed website design and content, and created a strong online presence for clients, resulting in a 30% increase in fan engagement and follower growth across social media platforms. • Handled client inquiries, maintained relationships, and facilitated bulk SMS and email campaigns, leading to a 20% increase in customer retention and loyalty.

Master'S Degree, Marketing And Communications

B.Sc, Mass Communication

Jsce & Ssce Certificate, Art Class