About Me: As the Founder and CEO of NorthCharge, I am thrilled to lead a dynamic startup poised to revolutionize the electric vehicle (EV) charging landscape. Our journey is just beginning, but our commitment to sustainable mobility and innovation is unwavering.🚀 Charting a New Course: At NorthCharge, we are on a mission to carve out our space in the EV charging industry. As a startup, our vision is clear — to become a disruptive force, offering accessible and cutting-edge EV charging solutions.🔌 NorthCharge: A Startup with a Difference: Our startup ethos is reflected in our approach to end-to-end EV charging services. From commercial and residential solutions to fleet and wholesale support, we are laying the foundation for a startup that is agile, innovative, and customer-centric.💡 Innovating for a Sustainable Tomorrow: As a startup, we take pride in our agility and fresh perspective. Our white-labeled Level 2 units and partnered Level 3 stations, including partnerships with Autel & Zerova, showcase our commitment to providing high-quality and affordable solutions.🌎 Early Impact & Vision: While we are a new player, our impact is already being felt outside the Greater Areas in Ontario & BC towards investment in Public Charging Stations. Residential customers have embraced us, and their referrals are a testament to our startup's dedication to customer satisfaction.📈 Pioneering Pricing & Incentives: As a startup, we understand the value of partnerships. We offer competitive pricing with a +30% margin for our partners, and we're open to crafting tailored proposals and incentives for bulk deals.🤝 Join Our Startup Journey: NorthCharge is not just a company; it's a startup journey. Join us as we shape the future of sustainable mobility. Let's connect for inquiries, partnerships, or to discuss the exciting prospects of electric mobility with a startup mindset.#EVCharging #Sustainability #CleanEnergy #StartupJourney

• Setting up a complete customer marketing lifecycle/CRM strategy & execution across digital channels• Led the acquisition strategy with the objective of acquiring first party data, build audience pipeline, and achieve 1:1 marketing to prospect, build brand & convert into sales (building Marketing Cloud framework) • Setting up email & SMS push strategy, framework, and journeys within the Salesforce Marketing Cloud• Developed Salesforce Marketing Cloud 100% readiness framework to achieve lifecycle optimization• Responsible of data driven acquisition digital/marketing campaigns leading into sales conversion• Worked with Environics to build customer personas for marketing usage• Developed creative content/assets for nurturing, prospecting & conversion• Worked with media on efficiencies towards acquisition targeting & retargeting strategies • Collaborated with Privacy and Legal teams to ensure data compliance• Strategized & built relevant / personalized consumer journeys for higher engagement• Owned Martech Stack – Salesforce / Drupal Website management / Smartsheet / Confluence• Worked closely with E-Commerce/Web team to ensure CRM calendars integration & attributions• Worked on building attribution model framework

• Initiated Product Marketing department from ground up with the objective of business expansion • Managed & initiated existing & new Products, managing product lifecycle to grow business value• Setting Customer Lifecycle strategies towards loyalty retention & customer acquisition• Built Go To Market Strategy as cross-functional initiative and overlooked its execution• Worked and setup strategy and process for product led funnel marketing ensuring healthy product lifecycle• Supported demand gen team, building segmentation strategy & prepared customized plans to increase ACV• Managed & strategized Martech suite & relationship as services for customers (certified Sprinklr partners)

• Achieved +5% retention rate and +10% loyalty portfolio growth, +50% LIFT on CRM retail & brand campaigns, +20% engagement on Email Marketing, and 70% incremental sales revenue on acquisition campaigns.• Developed and managed yearly CRM Marketing and performance marketing plans, including creating personalized brand and retail marketing campaigns for 1:1 communication.• Strategized and actioned customer acquisition plans based on marketplace insights and 3rd party analytics• Responsible for managing detailed customer journey (digital/retail) from lead acquisition to sales• Developed complete CRM framework on Salesforce Marketing Cloud for maximum results • Cross-functionally developed loyalty retention & new acquisition strategy for smooth operation and targeted Communication (Brand, Product, Research, Sales, finance, IT & aftersales)• Managed Omni-channel marketing experience to compliment all stages of customer journey• Support in media planning and buying based on data & marketing analytics for spend efficiencies• Implemented data science-based forecasting model to improve sales planning & inventory management

• Gold Cannes Lion winner as Campaign Lead for #SHEDRIVES, delivering +5% retail sales and +2% points brand Overall Opinion in 2018 (Q1-Q3)• Responsible for planning and implementing yearly marketing and budget plans & managed $50M • Successfully launched Nissan Armada & Altima products in Saudi (Offline & Online brand campaigns)• Generated 18% incremental sales revenue in a given month through local dealings• Introduced and managed Dealers COOP process with national dealers for effective retail marketing• Planned and supervised the development and implementation of auto shows in KSA• Collaborated cross-functionally and with international marketing teams on special projects• Worked with MI team on new product, Model Year launches, and brand campaigns.

• Achieved fast go to market process• Reduced advertising expenses and saved company around $50,000/month on agency fees• Planned and implemented in-house communication and advertising division to support Hyundai, Jaguar Landrover & BMW marketing team• Led and supervised in-house creative team for developing strategic marketing relationships and directed PR

• Managed and delivered promising results for NESTLE CEREALS AND DABUR INTERNATIONAL• Generated more than 5% revenue towards the end of fiscal year• Developed business strategies and allocation for media, creative production, and Activation

• Led and executed a global brand campaign for Mirinda Flavors• Secured project pitch and approval for funds ($1 million) directly from PEPSICO• Achieved assigned targets• Generated revenue above the set Agency retainers

• Developed Unilever activation business from scratch• Lead a team for Unilever• Initiated and developed process for the team for brand management