Omar Rafique Email & Phone Number

Ontario, Canada

About Me: As the Founder and CEO of NorthCharge, I am thrilled to lead a dynamic startup poised to revolutionize the electric vehicle (EV) charging landscape. Our journey is just beginning, but our commitment to sustainable mobility and innovation is unwavering.🚀 Charting a New Course: At NorthCharge, we are on a mission to carve out our space in the EV.

Canada

• Setting up a complete customer marketing lifecycle/CRM strategy & execution across digital channels
• Led the acquisition strategy with the objective of acquiring first party data, build audience pipeline, and achieve 1:1 marketing to prospect, build brand & convert into sales (building Marketing Cloud framework)
• Setting up email & SMS push strategy, framework, and journeys within the Salesforce Marketing Cloud
• Developed Salesforce Marketing Cloud 100% readiness framework to achieve lifecycle optimization
• Responsible of data driven acquisition digital/marketing campaigns leading into sales conversion
• Worked with Environics to build customer personas for marketing usage

Canada

• Initiated Product Marketing department from ground up with the objective of business expansion
• Managed & initiated existing & new Products, managing product lifecycle to grow business value
• Setting Customer Lifecycle strategies towards loyalty retention & customer acquisition
• Built Go To Market Strategy as cross-functional initiative and overlooked its execution
• Worked and setup strategy and process for product led funnel marketing ensuring healthy product lifecycle
• Supported demand gen team, building segmentation strategy & prepared customized plans to increase ACV

Ontario, Canada

• Achieved +5% retention rate and +10% loyalty portfolio growth, +50% LIFT on CRM retail & brand campaigns, +20% engagement on Email Marketing, and 70% incremental sales revenue on acquisition campaigns.
• Developed and managed yearly CRM Marketing and performance marketing plans, including creating personalized brand and retail marketing campaigns for 1:1 communication.
• Strategized and actioned customer acquisition plans based on marketplace insights and 3rd party analytics
• Responsible for managing detailed customer journey (digital/retail) from lead acquisition to sales
• Developed complete CRM framework on Salesforce Marketing Cloud for maximum results
• Cross-functionally developed loyalty retention & new acquisition strategy for smooth operation and targeted Communication (Brand, Product, Research, Sales, finance, IT & aftersales)

Saudi Arabia

• Gold Cannes Lion winner as Campaign Lead for #SHEDRIVES, delivering +5% retail sales and +2% points brand Overall Opinion in 2018 (Q1-Q3)
• Responsible for planning and implementing yearly marketing and budget plans & managed $50M
• Successfully launched Nissan Armada & Altima products in Saudi (Offline & Online brand campaigns)
• Generated 18% incremental sales revenue in a given month through local dealings
• Introduced and managed Dealers COOP process with national dealers for effective retail marketing
• Planned and supervised the development and implementation of auto shows in KSA

Jeddah

• Achieved fast go to market process
• Reduced advertising expenses and saved company around $50,000/month on agency fees
• Planned and implemented in-house communication and advertising division to support Hyundai, Jaguar Landrover & BMW marketing team
• Led and supervised in-house creative team for developing strategic marketing relationships and directed PR

• Managed and delivered promising results for NESTLE CEREALS AND DABUR INTERNATIONAL
• Generated more than 5% revenue towards the end of fiscal year
• Developed business strategies and allocation for media, creative production, and Activation

• Led and executed a global brand campaign for Mirinda Flavors
• Secured project pitch and approval for funds ($1 million) directly from PEPSICO
• Achieved assigned targets
• Generated revenue above the set Agency retainers

• Developed Unilever activation business from scratch
• Lead a team for Unilever
• Initiated and developed process for the team for brand management

Mba, Finance & Marketing

Inbound & Marketing Software Certification, Marketing

Https://Trailblazer.Me/Id/Orafique