Sales target achievement for the territory, New Business Development in the territory.Identifying and converting potential franchisees and maintaining relationship with current partnersEnsuring correct merchandize in store as per catchment area; study competitors and their strategy Team management ensuring low attrition and employing best talents of the marketDriving BTL activities to increase sales, walk-ins, attracting new customers and increasing repeat customers baseAssisting in strategic planning to increase overall profitability and increasing market share.

Planning and executing store inaugurations, press Conferences, collection launches, new product launches and campaign launches.Driving Customer experienceActivation planning & execution- promoters, coordination with VM teamManage promotional budgets & Monitoring promotional expenditure in the regionTransfer of successful promotion based learning’s across the regionDeveloping specific promotional activities for concern stores Vendor Management for POPs / Display stands, kiosk, flexes, hoardings etc.Negotiation with media agency for the ATL activities.Planning for ATL activities like print media advt, hoarding advt, Local Tv campaign organising press conferences for the promotion, launch of new products and offers.New vendor’s development for ATL/BTL activities execution.Execute marketing initiatives marketing strategies (BTL) to build consumer preference and drive volumes in focus with the overall brand strategy.Regular visit to markets to understand the market dynamics, consumer behaviour.To create a database of outdoor and BTL agencies for support.Conceptualizing & implementing BTL marketing activities aligned with the business goals.Developing a promotional calendar for the regionEnsure Visual Merchandising standards are met at the showrooms to ensure strict adherence of store exteriors, interiors etc and staff grooming etc to the brand guidelinesOther initiatives like loyalty program, Customer Feedback System, Online eye test, eye screening & service campsEvent Management / Exhibitions / Activations / Sponsorships. Brand Campaigns, Event Sponsorships & Various Meets as per Plan for Corporate and Regional level.

Retail operations and Marketing of Jewellery stores Responsible for store operational and commercial compliance Profitability of stores. Man Power Management and motivation of staff. Initiating local marketing activities Facilitate network expansion and store project completion. Franchisee management. Ensuring store level customer satisfaction. Driving retail sales. Merchandising Loyality Program execution Ensure Visual Merchandising standards are met at the showrooms to ensure strict adherence of store exteriors, interiors etc and staff grooming etc to the brand guidelines..

Distribution Network Handling :-•Development of new distributor's in the territory•Planning and achieving channel wise secondary and primary targets.•Relationship building with channel associates.•Customer complaint handling at both ends.•Setting up Target and Analyzing sales performance month wise,•Managing Inventory level at distributors and dealers front.•Mapping fast moving and slow moving products for the region.•Managing sales collection to keep minimum outstanding.Marketing and Brand promotion :-•Implementation and execution of new sales policies.•Planning and execution of exhibition and sales promotion offer to boost the sales.•Planning and organizing celebrity visit to promote the brand in the territory.•Maintaining the stock and merchandising at the distributor’s and Retailers counter.•Looked after VM for better view of counter at retailer.

Company was in the business of Bath Room Fittings, Brand name “GALAXY” Manufacturing based at Baddi (HP) turnover 80cr.Job Profile:•Developed dealer network in entire H.P., Punjab, & J&K. •Planning and implementation of new sale policies. •Demonstrating and Meeting with Architects, Plumbers, and Builders. •Managing events and customer connect event like Plumber’s meet, Architects meet.•Sales collection and collecting orders from dealers promoting business through projects.•Sales collection to keeping min. outstanding.•Market research for the new product development.•Mapping competition activities of market.•New area development for the business growth.•Set up distributors in Jaipur, Ahmdabad, Patna.•Handling all marketing activities to promote the business.•Developed new POP’s Material, broacher, catalogue etc.•Looking after Sales services direct reporting to G.M.