• Managing and Leading cross-functional, business, and strategic initiatives throughout the entire project lifecycle, encompassing initiation, planning, and implementation.• Preparing work plans for various projects, defining goals and indicators of control, monitoring, supervision, promotion and initiation of processes.• Budget planning and proficient management, overseeing recruitment, and resource allocation for projects including budget, manpower, and equipment. • Developing and executing financial strategies to ensure project success and adherence to budgetary constraints.• Financial planning, forecasting, and analysis, contributing to overall business growth.

• Managing financial aspects of projects from initiation to completion, overseeing budgets for initiatives such as the Senior Citizen app and reporting systems (totaling 3.5 million NIS).• Providing financial leadership in budget planning, resource allocation, and financial reporting.• Collaborating with stakeholders to align financial goals with strategic objectives.

• Managing and leading cross-organizational, business and strategic projects, from A-Z: initiation stage, planning and implementation, such as:• Establishing a new branch: preparing the building, managing installation of stations and IT center, HR recruiting and training, marketing and recruiting of customers.• Establishing a training system for the Region's employees: Developing content and training systems to reduce knowledge gaps and shorten the learning curve.• Preparing work plans for the various projects, defining goals and indicators of control, monitoring, supervision, promotion and initiation of processes.• Budget planning and management, raising and allocating resources for projects (budget, HR, equipment) along with budget monitoring and control.• Direct and matrix management of employees, suppliers and subcontractors - from task assignment, control and process motivation and enhancement.

• Leading financial management and operations, implementing financial policies and overseeing budgetary control.• Managing financial reporting, analysis, and contributing to strategic decision-making processes.• Administration and approval of customer credit applications• Taking part in the day-to-day management and operation of the branch, outlining policies, preparing work plans, setting goals and metrics control.• Leading the marketing and sales processes, initiating business cooperation• recruiting and retaining new customers.• Customer service: Implementing service awareness in the department, handling "manager calls" and complaints, problem solving.• Supervising and monitoring the ongoing activities, report analysis reports, data segmentation, formulation, and business conclusions.• Managing a team of 15 employees (recruitment and training, tasks assignment, monitoring and providing a professional training).

• Managing customer portfolios: Locating needs, handling inquiries and responding to the customer's financial and banking needs.• Customer recruitment, marketing and sales of financial products and services, managing negotiations, handling objections and closing deals.• Expanding the scope of activity in the portfolio and increasing profitability while offering solutions tailored to the customers (securities, foreign trade etc.).• Customer service: Ongoing communication with the customer, handling requests and solving problems while purchasing and maintaining customer's trust.• Excellent employee 2009 and account manager elected to establish a new branch.

• Providing banking services and support over the phone to customers. • Executing sales operations and achieving defined objectives.