Omar Vargas Email & Phone Number

Los Angeles, CA, US

Greater Los Angeles, California, US

• Managed new customer acquisition efforts across all Essential Elements products with a monthly budget of $170k+
• Oversee omni channel journey across search and social identify new marketing opportunities.
• Grown spending and revenue for top products by 20%.
• Successfully launched new product campaigns for the brand.
• Collaborated with design, copywriting, and Amazon team to achieve revenue and ROI goals.
• Mentored Associate Media Buyers on best paid search practices.

Greater Los Angeles, California, US

• Managed a monthly budget of $170k+ across two brands.
• Achieved over 110% ROIs on assigned products.
• Analyzed and researched competitor websites to create new marketing funnels.
• Led research projects to create new top-funnel efforts and expand the company's product portfolio.
• Mentored Associate Media Buyers on best search and team practices.

Greater Los Angeles, California, US

• Managed and optimized campaigns totaling $30,000+ in monthly spending.
• Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched.
• Assist Media Buyers with search, native, display, and YouTube campaigns on all tier 1+2 traffic platforms.
• Mentored newer Media Buyers on company best practices, paid search basics, and resources.
• Collaborate with colleagues in the Acquisition team and across all departments not limited to social, creative, analytics, and tech to ensure smooth, consistent, and effective campaigns.

• Built SEO Optimized WordPress Sites - did competitive keyword research to determine rankability, find long tail keywords and new opportunities.
• Managed and Optimized AdWords Accounts up to $10,000.
• Reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords, A/B Split Testing.
• Optimized Meta Tags on static websites using HTML and CSS.
• Performed site audits to maintain solid site architecture.
• Created digital marketing strategies for businesses using IG, Facebook, email, and WordPress

• Strategized new concepts to target diverse demographics for search campaigns.
• Monitored and optimized account budgets to maintain on track spending.
• Pitched new ideas to improve underperforming campaigns.
• Created search builds for new campaigns through Google Ads and Microsoft Ads.
• Wrote and compiled progress reports using Word and Excel.

Los Angeles, CA, US

• Increased SERP positions on 100 pages through internal linking.
• Developed prospecting, and outreach support for content marketing and PR.
• Discovered more than 20 new link outreach opportunities through Broken Link and unlinked mention research.
• Worked with content marketing and PR team to work on new content ideas and strategies.
• Worked on WordPress sites to update and edit content.
• Stayed update to date on recent Google algorithm changes and mobile SEO.

I worked on Public Matters’ neighborhood-based projects, currently with Historic FilipinoTown’s Hidden Hi-Fi series and East Los Angeles Renaissance Academy’s "Greetings From East L.A.". These projects address neighborhood identity, community, and cultural economic development directly with Public Matters staff and local and national partner.

As an Intern, my primary role was assisting in grant writing for the Great Streets Initiative Grant. I researched over sixty community stakeholders in Highland Park for community sponsorships, looked through town council notes over the past five years, and analyzed photos of Figueroa St. for a better understanding of the community's values and history for.

Lakewood, California, US

I posted weekly content on the company's Facebook page related to technology and the core mission of the company. I created social media accounts for clients ranging from real estate agencies and for-profit organizations and supervised media created for promotional events and clients to meet high standards and detail.I also organized accounts to keep.

Los Angeles, CA, US

One of my primary roles was creating an excel sheet and a map highlighting property and contact information around Highland Park. At night, I transcribed and took notes of community meetings from residents in Frogtown discussing homeowner rights and property codes and rights by documenting discussions and photographs.My other responsibilities included.