Core Fundamentals:• Spearhead UAE distributor management, overseeing A&P budget and P&L optimization• Drive end-to-end supply chain efficiency, from import logistics to in-market sales flow• Consistently achieve industry-leading SIS (Share in Store) metrics in volume and value• Implement data-driven demand forecasting to maintain optimal inventory levels across all SKUs• Design and execute quarterly trade promotion strategies to maximize market penetration• Negotiate annual contract renewals through strategic discussions with key stakeholders• Establish and cascade KPIs for regional and divisional sales teamsKey Achievements:• Maintained market leadership position in SIS business through agile sales strategies• Exceeded primary and secondary sales targets, driving consistent YoY growth• Delivered 10% annual business turnover increase for consecutive years• Secured #1 position in branded, imported sugar category across UAE• Successfully launched and scaled 14 new SKUs, expanding market footprint• Optimized inventory management through JIT delivery and strategic stock control• Expanded distribution network to include key accounts, B-class retailers, and penetrated C-class and grocery segments through collaborative sales and logistics initiatives"• Expanded distribution network penetration of our Premium Sugar: - 85% coverage in key accounts and A-class retailers - 60% coverage in B-class retailers - 60% penetration in stand-alone C-class and Gift-Markets• Consistently expand the visibility assets of SIS and currently hold a huge number of displays in UAE compared to any sugar brand in UAE

In my role as Assistant Manager, I researched new HORECA and institutions' businesses. I facilitated a new packaging switch-over and also designed in-store promo packs to raise awareness by analysing market trends. I also introduced dynamic planograms for all types of freezers, exhibiting brand standards. Through proper route planning and scheduling, I was able to deliver products to restaurants and hotels efficiently.Below are some of my achievements: • Grew HORECA segment from scratch, expanding up to 50+ hotels.• Contributed to flavour tasting and re-creation for various flagship ice cream SKUs.• Launched in-store taste sampling for new packaging across all sale platforms.• Head entire operation of supplying Kwality Bulk ice cream to NATO at Kabul, Ivory Coast & Sierra Leone through Supreme Foodservices.• Successfully placed 200+ freezers across petrol pump forecourts in Dubai through agreements.• Introduced bulk ice cream tubs in HORECA segment; resulting in boosted volume and revenue.• Launched new product lines, including frozen sweets, frozen vegetarian burgers, and Indian paneer.• Led negotiations and signings for Lulu brand Bulk pack co-packing contract.

In this position, I crafted strategies for the HORECA segment for the Dairy and UHT business and carefully oversaw operations. My primary duties were maintaining weekly productivity, resolving 360-degree sales team conflicts, as well as coordinating benefits/incentives on drivers' and helpers' monthly performance. I adopted a meticulous approach to optimizing routes for smooth distribution. I also prepared progress reports on sales team performance on daily as well as monthly basis.My notable contributions are as follows: • Eliminated unproductive routes and optimized sales procedures by formulating long-term alternatives by coordinating with the Sales Manager.• Maintained dairy expiry and returns rate below 1.5% for loss prevention.• Improved brand positioning and gained new customers by executing specific marketing activities in outlets.

• Handled Ferrero & Chupa Chups agencies under the confectionary division.• Achieving Monthly Cartons Targets & Value Targets trade-wise• Handled major accounts Carrefour, Lulu, Union Coop, Emirates Coop, Al Maya, Choithrams, Al Safeer & Spinneys. • In-charge of 6 merchandisers in my assigned area & complete responsibility for managing their Journey plans, daily visits, Monthly incentives & continuous grooming for next levels.• Maintain the right stock pressure & the least Out of Stocks shelves• Complete Key Account management of Lulu & Union Coop for daily operations & supporting the Key Account Manager for yearly contracts.• Supporting the Trade Marketing team for Re-orders, POS requirement planning.• Reconciliation of credit notes from all Key accounts done in-time for timely payments.

• In-Charge of Tamil Nadu State & Central Govt official media releases constituting mainly Tender notifications & Scheme advertisements.• Handled complete Chennai region covering Pondicherry, Neyveli, Vellore. • Worked closely with the space scheduling department to ensure the ad materials reach on time before the Print run.• Handled the customer complaints in-terms of advertisement position and other reproduction issues in an efficient manner.• Created and marketed new 32 page monthly newspaper supplements ‘living style’ and ‘Medicare’ with 55% ad space. • Efficiently deal with the Editorial team to publish write-ups, press conferences, new product launches as and when required for commercial interests of the Newspaper.• Maintained very close relationships with all major Advt Agencies, pitching for new advertisements deals with Key corporate customers.