Developed and executed comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth for Keyrus in the USA/Canada (NORAM) markets. Collaborate closely with sales and business development teams to align marketing initiatives with revenue goals. Implemented marketing processes and governance around campaign launches, marketing to sales handoffs, social media and industry events, and collateral. Supported technology partners through collateral and events utilizing PMF/PDF. Report frequently to C-Suite leaders and executives.

Avg. Engagement rate over 10%, 5% follower growth monthlyPlan and develop B2B social media strategy and content calendar • Create all social media posts for LinkedIn and Twitter • Report weekly on KPIs with analysis • Design brochures, flyers, and banners for marketing purposes • Coordinate content for company website • Write, edit and publish internal communications • Maintain the CEO’s personal LinkedIn profile

Responsible for all social media and websites for WABT, WDLC, WALL, WYNY and WJZZ, maintain current and topical social media, post frequently on Facebook, Twitter, and Instagram, make sure websites are up to date, create engaging and creative social campaigns, train DJs to post on social, enter events in events calendar, update and design websites

create traffic logs for 5 stations, WABT, WYNY, WDLC, WALL, and WJZZ, monitor syndicated shows, troubleshoot AV Flex and AVRPS issues, produce and update PSAs, voice and produce spots, use Radio Traffic and Influence FM to enter contracts for spots and traffic orders, record weekly local public service shows in compliance with FCC license, act as the Operations Manager when the current OM is away, handle affidavits for syndicated shows, download syndicated shows, download and record public affairs shows

Board op for local high school football broadcasts, make sure all commercials, legal IDs, and liners play, troubleshoot any connection issues, use AV Flex to play spots

Run an Audioarts R55E radio board using Audio Vault, run ABC news, local news and weather, create engaging on-air and social media content. Actively post on social media and engage with listeners, back and front sell songs, handle the entire morning show by myself

Brand Manager and Afternoon Drive host for WRRV, the third heritage radio station in the Poughkeepsie-Newburgh-Middletown region. In charge of all things related to the station as the brand manager including creating music logs, adjusting and creating clocks, adding music and working with record labels, conceptualizing and executing promotions and social campaigns, and hitting digital goals. Also created and host a new music show called Sunday Studio Cuts which launched the first podcast in the TSM Hudson Valley cluster. Afternoon Drive Host that is voice-tracked from 3 pm to 7 pm. Responsible for producing an engaging and entertaining show that focuses on music and local content. Write two web articles per day and send daily app alerts, newsletters, and schedule on social media. Use VoxPro to edit listener calls.Digital Content Creator responsible for writing engaging local content on numerous topics daily (10 articles/week) with a focus on SEO • Brought in over 90,000 pageviews in March 2021 alone• Consistently ranked as one of the top 5 content creators in the branch • Recognized by corporate leadership as one of the top 25 performers nationwide • Plan and execute Instagram and Facebook livestreams, posts, and graphics**In July 2021, I resigned from my Brand Manager and Afternoon Drive Host position to pursue another opportunity. With my resignation, I offered to continue to program music logs for the Poughkeepsie market, and two other Townsquare Markets, while they searched for my replacement.

Assistant Digital Managing Editor at Townsquare Media of the Hudson Valley overseeing metrics regarding page views, app downloads, and social interaction, make sure all contributors hit daily post count and other digital responsibilities, compile monthly DME report and brainstorm ideas to generate more web, app, and social interactionThis was a role I was asked to temporarily step into due to gaps in staffing at the height of the COVID pandemic.

Morning show host on WRRV with Nick Kessler, part of Townsquare Media of the Hudson Valley, responsible for creating an engaging and ratings driven show, voice daily promos, edit interviews, bits, and other audio for the show, write 10 digital articles per week, send daily app alerts and newsletters, post daily on social media, attend station events as talent

Hold all responsibilities of the brand manager (program director) for Now 97.7, responsible for maintaining and editing nationally programmed TLA logs, create n imaging and on-air promos, weekly music category changes in GSelector, maintain Promosuite, work with sales for promotions and programs, manage air and support staff,

Afternoon Drive Host on Now 97.7, WCZX, live on air 3p-7p, helped launch the new Now 97.7 by assisting with imaging and programming duties, responsible for writing two website articles daily, engage with listeners during every show using Facebook, Instagram, Twitter, Snapchat, and text lines, make sure hours time properly, have engaging and local content relating to station format, appear as talent at remotes and live events, voice track weekend shifts, still assist with programming duties

Morning co-host on WCZX Mix 97.7 with Mark Bolger, responsible for delivering hourly entertainment and trending reports, write one website article per day, create engaging and fun videos for social media, website, and articles, attend station events as talent to interact with listeners, voice spots and promos for station, edit audio to create a best of segment for weekend and vacation shows, help post on our Facebook to keep up with schedule, post daily on Instagram

On air talent, promotions staff and board op for Townsquare Media of the Hudson Valley. Fill in for air talent, host weekend and morning shows, run an audio board, use NexGen and Adobe Audition. On Air Talent: Fill in and weekend air talent for the Adult Top 40 station WCZX (Mix 97.7) use NexGen to voice track, have relevant and current content, have knowledge about the current charting songs and artists, encourage people to check our social media and website to participate in promotions and giveawaysPromotions: Set up canopy tents, tables, PA systems of various sizes and live broadcasts, sell tickets for major events, interact with patrons and encourage them to sign up to win prizes, take pictures of winners and listenersPublic Affairs Show Assistant: assist Beth Christy, the host of the weekly public affairs show "In Touch", in scheduling guests to come on the show, maintain a relationship with past NFP guests, keep a detailed and updated calendar of all events and guests, communicate with local NFP organizations about coming on the showBoard Op: run an audio board for a specialty talk show "Happy Hour" and two Spanish talk shows, as well ad live broadcasts using NexGen and Adobe Audition

Voice and produce commercial spots, write spot scripts, dub spots, dub barters, use an audio board, use Wide Orbit, and use VCreative. Interned when the company was named Entercom Rochester

Circuit director for the radio station. Direct, educate, and train a group of new and prospective DJs. In charge of teaching how to run an audio board, use social media in an effective manner, perform live reads, take proper mic breaks, and how to be a personable and attention grabbing DJ.

Run a Wheatstone audio board, introduce and back sell songs on log, use Adobe Audition, maintain timing of hours, use social media to engage listeners, perform live reads, content mic breaks, weather, news, sports, and contests.

Educating new membersDo interviewsProgramming showsLive news reportSecretarial duties