Onat Unal Email & Phone Number

Turkey

Participated in projects related to analytics, CRM and digital transformation.

Istanbul, Turkey

Strategic advisor to companies in the fields of BI, Analytics and Digital Transformation.

Baghdad, Iraq

•Managed the Business Intelligence Department consisting of 3 units, more than 15 employees.•Hired, onboarded, and trained new members. Defined new roles to adapt to organizational needs.•Transformed outsourced activities to in-house; ETL and Big Data Teams development activities resulted in savings of more than 1 million$.•Successfully promoted need-tailored self-service BI and dashboard solutions across the organization.•Orchestrated the user acceptance tests of the Big Data… Show more •Managed the Business Intelligence Department consisting of 3 units, more than 15 employees.•Hired, onboarded, and trained new members. Defined new roles to adapt to organizational needs.•Transformed outsourced activities to in-house; ETL and Big Data Teams development activities resulted in savings of more than 1 million$.•Successfully promoted need-tailored self-service BI and dashboard solutions across the organization.•Orchestrated the user acceptance tests of the Big Data Project, initiated the implementation of use cases as one of the early adopters among the group companies.•Evaluated, tested, and advised licensing and procurement of CVM, CRM, and Analytic tools.•Established data science team within BI, the team working solely on data modeling, developed diverse predictive analytic models such as segmentation, churn prediction, call circle analysis, market model.•Played a central role in companywide digital transformation; such as data-driven decision making, reducing data redundancy, and improving data quality. Show less

Istanbul, Turkey

•Managed a team of 8 direct reports within the corporate marketing department responsible for performance monitoring and budget planning liaising with finance and strategy teams.•Collaborated with corporate communications and strategy teams to prepare management board presentations to track commercial roadmap and operation plans.•Played an integral role in the budget planning process in coordination with strategy and finance teams. •Restructured the internal value segmentation for… Show more •Managed a team of 8 direct reports within the corporate marketing department responsible for performance monitoring and budget planning liaising with finance and strategy teams.•Collaborated with corporate communications and strategy teams to prepare management board presentations to track commercial roadmap and operation plans.•Played an integral role in the budget planning process in coordination with strategy and finance teams. •Restructured the internal value segmentation for corporate customers and aligned it with the market segments, defined segment strategies and scorecards for each tier and relevant sales teams.•Designed and published various dashboards, periodic reports for performance monitoring. Show less

Istanbul, Turkey

•Senior Consultant and Customer Engagement Manager roles in incumbent operators in the MENA region.•Developed many analytical studies resulting in commercial actions, customer process enhancement, and revenue improvement.Participated in the modeling of regional sales channel allocation and target distribution.•Developed periodic performance monitoring reports and various root cause analyses for troubleshooting.•Played a vital role in developing a high-value customers loyalty… Show more •Senior Consultant and Customer Engagement Manager roles in incumbent operators in the MENA region.•Developed many analytical studies resulting in commercial actions, customer process enhancement, and revenue improvement.Participated in the modeling of regional sales channel allocation and target distribution.•Developed periodic performance monitoring reports and various root cause analyses for troubleshooting.•Played a vital role in developing a high-value customers loyalty program and its implementation.•Developed zone-based international & GSM roaming tariffs and initiated key inter-operator agreements for effective pricing. These actions reflected at least 20% on roaming revenues.•Fueled proactive churn prevention activities by predictive models and numerous analyses. Show less

Istanbul, Turkey

•Managed 3 teams under the CRM department; Customer Care, Churn Prevention, Customer Loyalty.•Enhanced customer churn prevention process and significantly improved the churn recovery rates.•Designed VIP customers loyalty program, targeting to enhance loyalty rates of top-tier customers.Launched a rule-based automated marketing campaign triggered by customer lifecycle events, which positively reflected in loyalty and churn rates.•Reduced customer complaints by shooting root… Show more •Managed 3 teams under the CRM department; Customer Care, Churn Prevention, Customer Loyalty.•Enhanced customer churn prevention process and significantly improved the churn recovery rates.•Designed VIP customers loyalty program, targeting to enhance loyalty rates of top-tier customers.Launched a rule-based automated marketing campaign triggered by customer lifecycle events, which positively reflected in loyalty and churn rates.•Reduced customer complaints by shooting root causes in the related processes, simplifying customer life-cycle events, closely monitoring call center performance.•Defined value segments for customers, segment strategy, and the implementation of differentiated actions by tiers. Launched customer data collection campaigns to enhance data models. Show less

Istanbul, Turkey

•Gathered and structured attributes of a customer-centric EWDH. Project Manager, in the implementation of Teradata Enterprise Data warehouse and SAS Advanced analytic platforms (Qtel-Ooredoo Qatar Telecom)•Project Manager, in a comprehensive analytics project, comprising various predictive models and segmentations about customer usage and behavior profiling. Budgeted and managed a team of 6 consultants.•Customer success manager, business development activities, and projects addressing… Show more •Gathered and structured attributes of a customer-centric EWDH. Project Manager, in the implementation of Teradata Enterprise Data warehouse and SAS Advanced analytic platforms (Qtel-Ooredoo Qatar Telecom)•Project Manager, in a comprehensive analytics project, comprising various predictive models and segmentations about customer usage and behavior profiling. Budgeted and managed a team of 6 consultants.•Customer success manager, business development activities, and projects addressing marketing department in Qatar telecom/ Ooredoo.•Contributed to Customer Strategist (Peppers & Rogers Group's official magazine) authoring “Customer •Value Measurement-An Art and a Science”. .”•Contributed to the business development activities by assisting proposals, research, and methodologies for other clients in the region. Show less

Istanbul, Turkey

•As a business analyst, prepared post-campaign analysis business case studies. Promoted and joined the newly established Data Mining Team as a manager.•Developed customer value and behavior segmentation models and liaised with the IT department to automate CVM tools.•Collaborated with the team in developing various predictive models, including proactive churn, product propensity, call circle analysis.•Contributed to designing and implementing analytics data marts executive… Show more •As a business analyst, prepared post-campaign analysis business case studies. Promoted and joined the newly established Data Mining Team as a manager.•Developed customer value and behavior segmentation models and liaised with the IT department to automate CVM tools.•Collaborated with the team in developing various predictive models, including proactive churn, product propensity, call circle analysis.•Contributed to designing and implementing analytics data marts executive dashboards. Show less

Istanbul, Turkey

•Worked as a Teaching Assistant in Management Information Systems Department, assisted courses including Decision Support, Quantitate Techniques, Calculus, Statistics, Data Mining. •Participated in projects with faculty staff, online education content development, academic research assistance, administration of department servers.•Participated as an instructor in certificate programs including MS. Office, BI Systems Expert, MIS for Managers. •Worked on a capstone project on OLAP and… Show more •Worked as a Teaching Assistant in Management Information Systems Department, assisted courses including Decision Support, Quantitate Techniques, Calculus, Statistics, Data Mining. •Participated in projects with faculty staff, online education content development, academic research assistance, administration of department servers.•Participated as an instructor in certificate programs including MS. Office, BI Systems Expert, MIS for Managers. •Worked on a capstone project on OLAP and data mining techniques used in customer profiling. (SQL Server and OLAP) Show less