Öncü Gülmez Email and Phone Number
Öncü Gülmez work email
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Öncü Gülmez personal email
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I am a seasoned Digital Media Executive with 15+ years of digital media strategy and digital implementation experience in various sectors. Recognized for demonstrating a natural aptitude for marketing management, as well as for innovative initiatives and campaign design. Professional focal points include market and trend analysis, digital media strategies, partnership management, innovative pitches, client relations, digital solutions, team development, product placement, and global networking. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and organizational skills, as well as business acumen, procedure analysis, project management, and budget management to support efficiency and maximum returns. Under my leadership, I spearheaded all aspects of the digital media strategy while serving as a key member of the integrated media solutions team as well as represented the agency in all meetings of sectorial institutions, including IAB Turkey, Association of Turkish Advertisers. I monitored and maintained highest level of quality output delivered to clients, and I reviewed, analyzed, and translated media strategies into actionable plans and flawless digital media implementation. In addition, I liaised with senior executives, stakeholders, and key partners to ensure the company’s digital media structure was driving the business forward with minimal expenditures.Colleagues describe me as a progressive, driven, down-to-earth, strategy and media expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I can be reached through this profile, or by phone at: +905467443234
Sparkle Medya
View- Website:
- spmedya.com
- Employees:
- 3
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Agency Vice PresidentSparkle Medya Nov 2021 - PresentSectors & Key Accounts:• Home Textile (Chakra), Media & Entertainment (BluTV), Real Estate (Hepsiemlak, Türkerler İnşaat), Retail & E-commerce (Hepsiburada, Watsons), Sports Betting (Nesine), Technology (Omix)
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Agency Vice PresidentArena Media Tr Nov 2021 - Present -
FounderFil'M Hafızası Jul 2011 - Present• Founded the body of Fil’m Hafızası social cinema platform with the vision of enhancing the perception of cinema art in Turkey and creating an environment in which movie lovers can socialize and enjoy new experiences.• Developed social media identity, website and initiatives to promote thought leader in movie review content.• Built organically a huge community of 1M followers through Facebook, Instagram, Twitter and website; in which famous directors, actors, actresses and film critics of Turkish cinema sector exist.• Planned and coordinated screening events to promote “short film” culture; event was attended by more than 200 individuals and due to its success, it became an event series that were held in fancy bar-restaurants of Istanbul.• Recruited, trained and managed a community including hundreds of volunteers that are passionate in cinema.• Integrated Fil’m Hafızası into influencer and content marketing campaigns of reputable global & local brands, which aim to reach “movie lovers” target audience in their communication strategy. -
Head Of Digital Strategy & MediaHappy People Project Dec 2020 - Nov 2021• In charge of leading brand communication & media strategy across digital channels, along with the creation of marketing ideas that combine all channels (including OOH, Print & TV).Sectors & Key Accounts:• Automotive (Lassa Global, Skoda), Finance (Ziraat Bankası, Ziraat Katılım Bankası, BtcTurk, Fups), Food Beverages (Anadolu Efes Global, Danone Hayat & Sırma, Peyman Bahçeden, Şölen Ozmo, Sütaş), Home Care (Reckitt Calgon & Marc & Cillit Bang), Non-Profit Organizations (Türk Eğitim Vakfı), Technology (Intel)Pitches: Azerfon (Nar Mobile), Azerlotereya, Diageo, Samsung Mobile, Turkish Airlines, THY Holidays -
Vice President Digital MediaArena Media Tr Feb 2019 - Feb 2020• Managed digital media budget of 85M TL and increased its share in total agency media mix from 8% to 29%.• Recruited, trained, mentored and oversaw a specialized digital team consisting of 21 members.• Ensured the highest level of quality output delivered by the team.• Scrutinized, assessed and translated media strategies into actionable plans and flawless digital media implementation.• Cultivated and fostered professional relationships with clients, ultimately becoming a trusted partner.• Promoted a culture of digital learning as an integral digital thought leader.• Headed agency trading and finalized digital trade agreements with key media owners and publishers.• Worked closely with ad-tech companies, such as Google, Facebook, Oracle, Sizmek by Amazon, Adform, Gemius and Adjust, to develop digital, data and research initiatives.Sectors & Key Accounts:• Construction (Skyland İstanbul, HOM Design Center), Cosmetics (Calvin Klein, Davidoff, Kenzo, Roberto Cavalli), Education (Medipol Universitesi), Entertainment (MinT Motion Pictures), Finance (Albaraka Türk, VakıfBank), Food Beverages (Danone Sırma, Senpiliç), Furniture (Yataş), Optics Accessories (Saat & Saat), Pharmaceutical (Wellcare), Public Institutions (ASELSAN, Türkiye Jokey Kulübü), Sports Betting (iddaa), Telecom (Turkcell), Textile (Colin's, Hatemoğlu)International Campaign Experiences:• BiP Launch (USA), G20 Summit (Global), Skyland İstanbul Residence Sales (Azerbaijan, Iran, Qatar, China, Europe), Turkey Promotion Group Pitch (USA, France, Germany, UK, Russia, China, Mexico), Welder Launch (Italy, Spain, Japan, South Korea)
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Director Of Strategic Planning & Digital MediaArena Media Tr Nov 2011 - Jan 2019• Demonstrated expertise as the team leader for both strategic planning and digital media departments.• Employed control and authorization over all media strategy while serving as a key member of the integrated media solutions.• Conveyed critical information to account groups regarding new media opportunities as well as shared best practices.• Conceptualized and launched unified communications strategies while delivering digital media planning and procurement processes for 80 clients from 20 various sectors.• Garnered experience in display, video, mobile, social media & performance (SEM, programmatic) campaigns.• Analyzed digital media performance to optimize results and generate insights.• Represented the agency in all meetings of sectorial institutions, including IAB Turkey and the Association of Turkish Advertisers.• Contributed significantly to innovative business pitches, including Amway, Bel Group, KIA, Kidzania, LC Waikiki, Turkey’s Automobile Joint Venture, Turkish Privatization Administration, Zumosol.
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Associate Media DirectorStarcom Jun 2010 - Apr 2011• Delivered exceptional services for the client, Ulker, including dairy, beverage, frozen food, chocolate, corporate and international categories.• Effected strategic communications initiatives and employed TV planning and scheduling tactics.• Administered all aspects of media budgets for 4 different brands of Ulker.• Established, developed and oversaw the Branded Content unit as an expansion of Liquid Thread, a strategic content creation division of Starcom MediaVest Group, located in the USA.• Secured optimal product placement and advertiser funded programming.• Disseminated best practices and measurement approaches from global networks while directing a five-member team. -
Media SupervisorStarcom Jul 2007 - Jun 2010• Built and implemented communications strategies and managed media budget for 8 different brands of Ferrero in chocolate category. Total budget about 10M TL yearly.• Achieved measurable success in leading media strategy for clients such as Bel Group, Fayrouz, Cartier, IWC, Western Union and Logitech.• Spearheaded all planning and purchasing for team activities and conducted regular team meetings to ensure group full participation.• Studied negotiation results to safeguard adherence to pricing guideline standards established by senior management.• Generated detailed reports and postings regarding assigned account maintenance efforts.• Educated and directed Senior Media Executives, Media Executives and Assistant Media Executives.• Monitored market for trends and opportunities to apply this information when providing advisement in accordance with client best interests.• Collaborated on new business pitches for Pınar, Red Bull and Türk Telekom.
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Strategic Planning SpecialistMindshare Sep 2005 - Jul 2007• Produced exceptional quality of work in line with global tools and processes for 10 brands of Unilever, including Omo, Rinso, Yumoş, Domestos, Cif, Elidor, Clear, Rexona, Dove and Signal. Total budget 20M USD yearly.• Conceived, designed and delivered creative strategies and solid planning briefs.• Measured and optimized flow plans to accurately reflect the strategy.• Teamed with partner agencies and governed client relationships across all business levels.• Maintained current knowledge of international and local trends throughout all agency disciplines and practices.• Participated actively in the design and delivery of business pitches for Nestle and Turkcell. -
Marketing SpecialistProfilo Holding May 2004 - Nov 2004• Facilitated the development and initiation of marketing objectives, strategies and proposals alongside senior executives.• Executed in-depth market research on both current and future products as well as analyzed market conditions.• Performed statistical analyses and reports regarding consumer demands for existing products.
Öncü Gülmez Skills
Öncü Gülmez Education Details
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Business Administration -
School Of Foreign Languages
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French/Turkish Curricula
Frequently Asked Questions about Öncü Gülmez
What company does Öncü Gülmez work for?
Öncü Gülmez works for Sparkle Medya
What is Öncü Gülmez's role at the current company?
Öncü Gülmez's current role is Agency Vice President at Sparkle Medya & Veritas Media | Founder at Fil'm Hafızası.
What is Öncü Gülmez's email address?
Öncü Gülmez's email address is on****@****ail.com
What schools did Öncü Gülmez attend?
Öncü Gülmez attended Boğaziçi University, Boğaziçi University, Galatasaray Lisesi.
What are some of Öncü Gülmez's interests?
Öncü Gülmez has interest in Social Media, Lifestyle Trends, Art, Entertainment, Cinema.
What skills is Öncü Gülmez known for?
Öncü Gülmez has skills like Digital Strategy, Digital Media, Social Media Marketing, Media Planning, Marketing Communications, Strategic Planning, Content Strategy, Media Buying, Press Releases, Brand Management, Facebook, Google Analytics.
Who are Öncü Gülmez's colleagues?
Öncü Gülmez's colleagues are Kadir Aygün Urkan, Aysun Urkan, Ri̇ma Erdemi̇r, Ferhat Kahraman, Okan Alaşalvaroğlu, Oğuzhan Demir, Rabia Bayraktar.
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