Öncü Gülmez Email & Phone Number

Sectors & Key Accounts:• Home Textile (Chakra), Media & Entertainment (BluTV), Real Estate (Hepsiemlak, Türkerler İnşaat), Retail & E-commerce (Hepsiburada, Watsons), Sports Betting (Nesine), Technology (Omix)

• Founded the body of Fil’m Hafızası social cinema platform with the vision of enhancing the perception of cinema art in Turkey and creating an environment in which movie lovers can socialize and enjoy new experiences.• Developed social media identity, website and initiatives to promote thought leader in movie review content.• Built organically a huge community of 1M followers through Facebook, Instagram, Twitter and website; in which famous directors, actors, actresses and film critics of Turkish cinema sector exist.• Planned and coordinated screening events to promote “short film” culture; event was attended by more than 200 individuals and due to its success, it became an event series that were held in fancy bar-restaurants of Istanbul.• Recruited, trained and managed a community including hundreds of volunteers that are passionate in cinema.• Integrated Fil’m Hafızası into influencer and content marketing campaigns of reputable global & local brands, which aim to reach “movie lovers” target audience in their communication strategy.

• In charge of leading brand communication & media strategy across digital channels, along with the creation of marketing ideas that combine all channels (including OOH, Print & TV).Sectors & Key Accounts:• Automotive (Lassa Global, Skoda), Finance (Ziraat Bankası, Ziraat Katılım Bankası, BtcTurk, Fups), Food Beverages (Anadolu Efes Global, Danone Hayat & Sırma, Peyman Bahçeden, Şölen Ozmo, Sütaş), Home Care (Reckitt Calgon & Marc & Cillit Bang), Non-Profit Organizations (Türk Eğitim Vakfı), Technology (Intel)Pitches: Azerfon (Nar Mobile), Azerlotereya, Diageo, Samsung Mobile, Turkish Airlines, THY Holidays

• Managed digital media budget of 85M TL and increased its share in total agency media mix from 8% to 29%.• Recruited, trained, mentored and oversaw a specialized digital team consisting of 21 members.• Ensured the highest level of quality output delivered by the team.• Scrutinized, assessed and translated media strategies into actionable plans and flawless digital media implementation.• Cultivated and fostered professional relationships with clients, ultimately becoming a trusted partner.• Promoted a culture of digital learning as an integral digital thought leader.• Headed agency trading and finalized digital trade agreements with key media owners and publishers.• Worked closely with ad-tech companies, such as Google, Facebook, Oracle, Sizmek by Amazon, Adform, Gemius and Adjust, to develop digital, data and research initiatives.Sectors & Key Accounts:• Construction (Skyland İstanbul, HOM Design Center), Cosmetics (Calvin Klein, Davidoff, Kenzo, Roberto Cavalli), Education (Medipol Universitesi), Entertainment (MinT Motion Pictures), Finance (Albaraka Türk, VakıfBank), Food Beverages (Danone Sırma, Senpiliç), Furniture (Yataş), Optics Accessories (Saat & Saat), Pharmaceutical (Wellcare), Public Institutions (ASELSAN, Türkiye Jokey Kulübü), Sports Betting (iddaa), Telecom (Turkcell), Textile (Colin's, Hatemoğlu)International Campaign Experiences:• BiP Launch (USA), G20 Summit (Global), Skyland İstanbul Residence Sales (Azerbaijan, Iran, Qatar, China, Europe), Turkey Promotion Group Pitch (USA, France, Germany, UK, Russia, China, Mexico), Welder Launch (Italy, Spain, Japan, South Korea)

• Demonstrated expertise as the team leader for both strategic planning and digital media departments.• Employed control and authorization over all media strategy while serving as a key member of the integrated media solutions.• Conveyed critical information to account groups regarding new media opportunities as well as shared best practices.• Conceptualized and launched unified communications strategies while delivering digital media planning and procurement processes for 80 clients from 20 various sectors.• Garnered experience in display, video, mobile, social media & performance (SEM, programmatic) campaigns.• Analyzed digital media performance to optimize results and generate insights.• Represented the agency in all meetings of sectorial institutions, including IAB Turkey and the Association of Turkish Advertisers.• Contributed significantly to innovative business pitches, including Amway, Bel Group, KIA, Kidzania, LC Waikiki, Turkey’s Automobile Joint Venture, Turkish Privatization Administration, Zumosol.

• Delivered exceptional services for the client, Ulker, including dairy, beverage, frozen food, chocolate, corporate and international categories.• Effected strategic communications initiatives and employed TV planning and scheduling tactics.• Administered all aspects of media budgets for 4 different brands of Ulker.• Established, developed and oversaw the Branded Content unit as an expansion of Liquid Thread, a strategic content creation division of Starcom MediaVest Group, located in the USA.• Secured optimal product placement and advertiser funded programming.• Disseminated best practices and measurement approaches from global networks while directing a five-member team.

• Built and implemented communications strategies and managed media budget for 8 different brands of Ferrero in chocolate category. Total budget about 10M TL yearly.• Achieved measurable success in leading media strategy for clients such as Bel Group, Fayrouz, Cartier, IWC, Western Union and Logitech.• Spearheaded all planning and purchasing for team activities and conducted regular team meetings to ensure group full participation.• Studied negotiation results to safeguard adherence to pricing guideline standards established by senior management.• Generated detailed reports and postings regarding assigned account maintenance efforts.• Educated and directed Senior Media Executives, Media Executives and Assistant Media Executives.• Monitored market for trends and opportunities to apply this information when providing advisement in accordance with client best interests.• Collaborated on new business pitches for Pınar, Red Bull and Türk Telekom.

• Produced exceptional quality of work in line with global tools and processes for 10 brands of Unilever, including Omo, Rinso, Yumoş, Domestos, Cif, Elidor, Clear, Rexona, Dove and Signal. Total budget 20M USD yearly.• Conceived, designed and delivered creative strategies and solid planning briefs.• Measured and optimized flow plans to accurately reflect the strategy.• Teamed with partner agencies and governed client relationships across all business levels.• Maintained current knowledge of international and local trends throughout all agency disciplines and practices.• Participated actively in the design and delivery of business pitches for Nestle and Turkcell.

• Facilitated the development and initiation of marketing objectives, strategies and proposals alongside senior executives.• Executed in-depth market research on both current and future products as well as analyzed market conditions.• Performed statistical analyses and reports regarding consumer demands for existing products.

Management, Business Administration

English Preparatory, School Of Foreign Languages

French/Turkish Curricula